---
title: "Gilcom vs Obertech: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gilcom or Obertech? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth security system installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gilcom-vs-obertech"
publisher: "Brandwave"
---

# Gilcom vs Obertech: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gilcom or Obertech? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth security system installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gilcom and Obertech
- **Competitive set**: New Plymouth security system installers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gilcom Share of Search**: 3.2%
- **Obertech Share of Search**: 14.9%

## Which is more popular in search, Gilcom or Obertech?

- In August 2026, Obertech had more branded searches than Gilcom among new plymouth security system installers in New Zealand. Obertech was estimated to have 140 branded searches compared to Gilcom’s 30, and held a 14.9% Share of Search versus Gilcom’s 3.2%.
- Obertech was ahead of Gilcom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gilcom’s estimated Share of Search among new plymouth security system installers in New Zealand moved from 4.9% to 3.2%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Obertech’s estimated Share of Search among new plymouth security system installers in New Zealand moved from 13.6% to 14.9%, and its estimated monthly branded searches moved from 110 to 140.

## How did search popularity change for New Zealand new plymouth security system installers in August 2026?

- In August 2026, Obertech lost estimated Share of Search among new plymouth security system installers in New Zealand, from 16% to 14.9%.
- In August 2026, Gilcom lost estimated Share of Search among new plymouth security system installers in New Zealand, from 3.7% to 3.2%.

## Month by month

| Month | Gilcom estimated searches | Gilcom Share of Search | Gilcom rank | Obertech estimated searches | Obertech Share of Search | Obertech rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 4.9% | 4 | 110 | 13.6% | 2 |
| Nov 2025 | 30 | 3.9% | 4 | 90 | 11.7% | 2 |
| Dec 2025 | 20 | 3.1% | 5 | 90 | 14.1% | 2 |
| Jan 2026 | 30 | 3.9% | 5 | 90 | 11.8% | 2 |
| Feb 2026 | 30 | 3% | 4 | 110 | 10.9% | 2 |
| Mar 2026 | 30 | 2.9% | 4 | 90 | 8.7% | 2 |
| Apr 2026 | 20 | 2.7% | 5 | 90 | 12% | 2 |
| May 2026 | 30 | 2.8% | 5 | 110 | 10.3% | 2 |
| Jun 2026 | 30 | 3.4% | 5 | 110 | 12.4% | 2 |
| Jul 2026 | 30 | 3.7% | 5 | 130 | 16% | 2 |
| Aug 2026 | 30 | 3.2% | 5 | 140 | 14.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gilcom’s and Obertech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gilcom**: Measured on the search term “gilcom”.
- **Obertech**: Measured on the search terms “obertech”, “obertech new plymouth” and “obertech security”, summed into one figure.

- [Gilcom profile](/demand/nz/brands/gilcom)
- [Obertech profile](/demand/nz/brands/obertech)
- [All new plymouth security system installers in New Zealand](/demand/nz/categories/nz-new-plymouth-security-system-installers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gilcom or Obertech?

In August 2026, Obertech had more branded searches than Gilcom among new plymouth security system installers in New Zealand. Obertech was estimated to have 140 branded searches compared to Gilcom’s 30, and held a 14.9% Share of Search versus Gilcom’s 3.2%.

## Cite this page

Brandwave. "Gilcom vs Obertech: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gilcom-vs-obertech

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gilcom-vs-obertech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.