---
title: "Gilbert vs Steeden: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gilbert or Steeden? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gilbert-vs-steeden"
publisher: "Brandwave"
---

# Gilbert vs Steeden: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gilbert or Steeden? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gilbert and Steeden
- **Competitive set**: Rugby gear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gilbert Share of Search**: 2.3%
- **Steeden Share of Search**: 1.9%

## Which is more popular in search, Gilbert or Steeden?

- In August 2026, Gilbert had more branded searches than Steeden among rugby gear brands in New Zealand. Gilbert was estimated to have 1.3K branded searches compared to Steeden’s 1.1K, and held a 2.3% Share of Search versus Steeden’s 1.9%.
- The lead changed hands once in the 11 months ending August 2026: Gilbert took it in January 2026.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby gear brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 690 to 1.3K.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 890 to 1.1K.

## How did search popularity change for New Zealand rugby gear brands in August 2026?

- In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.
- In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

## Month by month

| Month | Gilbert estimated searches | Gilbert Share of Search | Gilbert rank | Steeden estimated searches | Steeden Share of Search | Steeden rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 690 | 2% | 3 | 890 | 2.6% | 2 |
| Nov 2025 | 800 | 6% | 3 | 880 | 6.6% | 2 |
| Dec 2025 | 550 | 5.2% | 3 | 670 | 6.3% | 2 |
| Jan 2026 | 450 | 5.1% | 2 | 280 | 3.2% | 3 |
| Feb 2026 | 1.2K | 10.6% | 2 | 590 | 5.3% | 3 |
| Mar 2026 | 1.6K | 11.2% | 2 | 770 | 5.5% | 3 |
| Apr 2026 | 840 | 4.6% | 2 | 820 | 4.4% | 3 |
| May 2026 | 1.7K | 6.2% | 2 | 940 | 3.5% | 3 |
| Jun 2026 | 2.9K | 10% | 2 | 1K | 3.6% | 3 |
| Jul 2026 | 1.9K | 6.4% | 2 | 940 | 3.1% | 3 |
| Aug 2026 | 1.3K | 2.3% | 2 | 1.1K | 1.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gilbert’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gilbert**: Measured on the search terms “gilbert barbarian rugby ball”, “gilbert g tr4000 rugby training ball”, “gilbert rugby”, “gilbert rugby ball”, “gilbert rugby ball size 4”, “gilbert rugby ball size 5”, “gilbert rugby boots” and “gilbert rugby jersey”, summed into one figure.
- **Steeden**: Measured on the search terms “rugby ball steeden”, “steeden”, “steeden ball”, “steeden nrl ball”, “steeden rugby” and “steeden rugby league balls”, summed into one figure.

- [Gilbert profile](/demand/nz/brands/gilbert)
- [Steeden profile](/demand/nz/brands/steeden)
- [All rugby gear brands in New Zealand](/demand/nz/categories/nz-rugby-gear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gilbert or Steeden?

In August 2026, Gilbert had more branded searches than Steeden among rugby gear brands in New Zealand. Gilbert was estimated to have 1.3K branded searches compared to Steeden’s 1.1K, and held a 2.3% Share of Search versus Steeden’s 1.9%.

## Cite this page

Brandwave. "Gilbert vs Steeden: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gilbert-vs-steeden

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gilbert-vs-steeden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.