--- title: "Giftbox Boutique vs Spoil Me: Which is more popular in New Zealand?" description: "Is Giftbox Boutique or Spoil Me more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/giftbox-boutique-vs-spoil-me" publisher: "Brandwave" --- # Giftbox Boutique vs Spoil Me: Which is more popular in New Zealand? Is Giftbox Boutique or Spoil Me more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Giftbox Boutique and Spoil Me - **Competitive set**: Gift hamper companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Giftbox Boutique Share of Search**: 8.6% - **Spoil Me Share of Search**: 7% ## Is Giftbox Boutique or Spoil Me more popular in search? - In October 2026, Giftbox Boutique had more branded searches than Spoil Me among gift hamper companies in New Zealand. Giftbox Boutique had about 880 branded searches, while Spoil Me had 720. Giftbox Boutique made up 8.6% of all gift hamper company searches we track, and Spoil Me accounted for 7%. - Giftbox Boutique was ahead of Spoil Me in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Giftbox Boutique’s share of searches among gift hamper companies in New Zealand moved from 9.1% to 8.6%, and its estimated monthly branded searches moved from 1.6K to 880. - Across the 12 months ending October 2026, Spoil Me’s share of searches among gift hamper companies in New Zealand moved from 5% to 7%, and its estimated monthly branded searches moved from 880 to 720. ## Top gift hamper companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Giftbox Boutique was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spoil Me was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giftbox Boutique was listed before Spoil Me in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giftbox Boutique | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Little Koha Gift Boxes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | About Giving | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | We Love Local | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Celebration Box | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | My Goodness | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Spoil Me | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gift Baskets NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chuffed Gifts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gift hamper companies - Asked ChatGPT "Which gift hamper company should I shop at in New Zealand?": 1. Giftbox Boutique, 2. We Love Local, 3. Little Koha Gift Boxes, 4. About Giving - Asked ChatGPT "What are the best gift hamper companies in New Zealand?": 1. Giftbox Boutique, 2. About Giving, 3. My Goodness, 4. Little Koha Gift Boxes, 5. We Love Local, 6. Celebration Box - Asked ChatGPT "What's the best gift hamper company in New Zealand for birthday gifts?": 1. Giftbox Boutique, 2. Little Koha Gift Boxes, 3. Spoil Me, 4. We Love Local - Searched Google, AI Overview "corporate gift hampers nz": 1. About Giving, 2. Celebration Box - Searched Google, AI Overview "gift hamper delivery nz": 1. Little Koha Gift Boxes, 2. Giftbox Boutique, 3. Celebration Box Not named in any answer: Gift Baskets NZ and Chuffed Gifts. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gift hamper companies in October 2026? - In October 2026, Spoil Me gained share of searches among gift hamper companies in New Zealand, from 6.2% to 7%. - Estimated monthly branded searches for Giftbox Boutique in New Zealand fell 45% over 12 measured months, from 1.6K to 880 in October 2026. ## How has branded search for Giftbox Boutique and Spoil Me changed in New Zealand over the last 12 months? | Month | Giftbox Boutique estimated searches | Giftbox Boutique Share of Search | Giftbox Boutique rank | Spoil Me estimated searches | Spoil Me Share of Search | Spoil Me rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 9.1% | 4 | 880 | 5% | 5 | | Dec 2025 | 3.6K | 11.7% | 4 | 1.3K | 4.2% | 5 | | Jan 2026 | 880 | 8.9% | 4 | 480 | 4.9% | 5 | | Feb 2026 | 1K | 9.1% | 4 | 480 | 4.4% | 5 | | Mar 2026 | 1K | 9.7% | 4 | 480 | 4.7% | 5 | | Apr 2026 | 1K | 8.8% | 4 | 590 | 5.2% | 5 | | May 2026 | 1.3K | 9.8% | 4 | 720 | 5.4% | 5 | | Jun 2026 | 1K | 9.9% | 4 | 480 | 4.7% | 5 | | Jul 2026 | 1K | 11.2% | 4 | 480 | 5.4% | 5 | | Aug 2026 | 1K | 8% | 4 | 590 | 4.7% | 5 | | Sep 2026 | 1K | 8.6% | 4 | 720 | 6.2% | 5 | | Oct 2026 | 880 | 8.6% | 4 | 720 | 7% | 5 | ## How are Giftbox Boutique’s and Spoil Me’s branded searches counted? Brandwave collects information about searches that people make online using Giftbox Boutique’s and Spoil Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Giftbox Boutique**: Measured on the search term “giftbox boutique”. - **Spoil Me**: Measured on the search terms “spoil me” and “spoilme”, summed into one figure. - [Giftbox Boutique profile](/demand/nz/brands/giftbox-boutique) - [Spoil Me profile](/demand/nz/brands/spoil-me) - [All gift hamper companies in New Zealand](/demand/nz/categories/nz-gift-hamper-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Giftbox Boutique or Spoil Me more popular in search? In October 2026, Giftbox Boutique had more branded searches than Spoil Me among gift hamper companies in New Zealand. Giftbox Boutique had about 880 branded searches, while Spoil Me had 720. Giftbox Boutique made up 8.6% of all gift hamper company searches we track, and Spoil Me accounted for 7%. ## Cite this page Brandwave. "Giftbox Boutique vs Spoil Me: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/giftbox-boutique-vs-spoil-me This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/giftbox-boutique-vs-spoil-me. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.