--- title: "Gift Baskets NZ vs Spoil Me: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gift Baskets NZ or Spoil Me? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gift-baskets-nz-vs-spoil-me" publisher: "Brandwave" --- # Gift Baskets NZ vs Spoil Me: Which is more popular by branded search in New Zealand? Which is more popular in search, Gift Baskets NZ or Spoil Me? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gift Baskets NZ and Spoil Me - **Competitive set**: Gift hamper companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gift Baskets NZ Share of Search**: 14.3% - **Spoil Me Share of Search**: 7% ## Which is more popular in search, Gift Baskets NZ or Spoil Me? - In August 2026, Gift Baskets NZ had more branded searches than Spoil Me among gift hamper companies in New Zealand. Gift Baskets NZ was estimated to have 2.3K branded searches compared to Spoil Me’s 1.1K, and held a 14.3% Share of Search versus Spoil Me’s 7%. - Gift Baskets NZ was ahead of Spoil Me in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gift Baskets NZ’s estimated Share of Search among gift hamper companies in New Zealand moved from 22.8% to 14.3%, and its estimated monthly branded searches moved from 3.3K to 2.3K. - Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand moved from 6.4% to 7%, and its estimated monthly branded searches moved from 930 to 1.1K. ## How did search popularity change for New Zealand gift hamper companies in August 2026? - In August 2026, Gift Baskets NZ lost estimated Share of Search among gift hamper companies in New Zealand, from 17.2% to 14.3%. - In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%. ## Month by month | Month | Gift Baskets NZ estimated searches | Gift Baskets NZ Share of Search | Gift Baskets NZ rank | Spoil Me estimated searches | Spoil Me Share of Search | Spoil Me rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 22.8% | 2 | 930 | 6.4% | 4 | | Nov 2025 | 4.7K | 23.3% | 2 | 1.6K | 8.2% | 4 | | Dec 2025 | 8.5K | 26% | 3 | 2.2K | 6.8% | 4 | | Jan 2026 | 1.9K | 15.5% | 3 | 760 | 6.1% | 4 | | Feb 2026 | 1.9K | 12.5% | 3 | 820 | 5.5% | 4 | | Mar 2026 | 2.3K | 16.4% | 2 | 970 | 6.9% | 4 | | Apr 2026 | 2K | 15.2% | 2 | 1K | 7.4% | 4 | | May 2026 | 2.3K | 12.5% | 2 | 1.3K | 7.1% | 4 | | Jun 2026 | 2.2K | 18.4% | 2 | 940 | 7.7% | 4 | | Jul 2026 | 1.9K | 17.2% | 2 | 940 | 8.5% | 4 | | Aug 2026 | 2.3K | 14.3% | 2 | 1.1K | 7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gift Baskets NZ’s and Spoil Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gift Baskets NZ**: Measured on the search terms “chocolate gift baskets nz”, “empty gift baskets nz”, “flowers and gift baskets nz”, “food gift baskets nz”, “gift baskets nz”, “gift baskets nz free delivery”, “gift baskets nz online”, “giftbaskets co nz”, “luxury gift baskets nz”, “vegan gift baskets nz” and “xmas gift baskets nz”, summed into one figure. - **Spoil Me**: Measured on the search terms “spoil me”, “spoil me gift box”, “spoil me near me”, “spoil me new zealand”, “spoil me nz”, “spoil me online”, “spoilme”, “spoilme co nz” and “spoilme nz”, summed into one figure. - [Gift Baskets NZ profile](/demand/nz/brands/gift-baskets-nz) - [Spoil Me profile](/demand/nz/brands/spoil-me) - [All gift hamper companies in New Zealand](/demand/nz/categories/nz-gift-hamper-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gift Baskets NZ or Spoil Me? In August 2026, Gift Baskets NZ had more branded searches than Spoil Me among gift hamper companies in New Zealand. Gift Baskets NZ was estimated to have 2.3K branded searches compared to Spoil Me’s 1.1K, and held a 14.3% Share of Search versus Spoil Me’s 7%. ## Cite this page Brandwave. "Gift Baskets NZ vs Spoil Me: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gift-baskets-nz-vs-spoil-me This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gift-baskets-nz-vs-spoil-me. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.