---
title: "Gifford Devine vs Gresson Grayson: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gifford Devine or Gresson Grayson? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gifford-devine-vs-gresson-grayson"
publisher: "Brandwave"
---

# Gifford Devine vs Gresson Grayson: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gifford Devine or Gresson Grayson? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gifford Devine and Gresson Grayson
- **Competitive set**: Hastings law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gifford Devine Share of Search**: 39.4%
- **Gresson Grayson Share of Search**: 5.6%

## Which is more popular in search, Gifford Devine or Gresson Grayson?

- In August 2026, Gifford Devine had more branded searches than Gresson Grayson among hastings law firms in New Zealand. Gifford Devine was estimated to have 280 branded searches compared to Gresson Grayson’s 40, and held a 39.4% Share of Search versus Gresson Grayson’s 5.6%.
- Gifford Devine was ahead of Gresson Grayson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gifford Devine’s estimated Share of Search among hastings law firms in New Zealand moved from 48.7% to 39.4%, and its estimated monthly branded searches moved from 380 to 280.
- Across the 11 months ending August 2026, Gresson Grayson’s estimated Share of Search among hastings law firms in New Zealand moved from 9% to 5.6%, and its estimated monthly branded searches moved from 70 to 40.

## How did search popularity change for New Zealand hastings law firms in August 2026?

- In August 2026, Gresson Grayson gained estimated Share of Search among hastings law firms in New Zealand, from 4.8% to 5.6%.
- In August 2026, Gifford Devine lost estimated Share of Search among hastings law firms in New Zealand, from 45.2% to 39.4%.

## Month by month

| Month | Gifford Devine estimated searches | Gifford Devine Share of Search | Gifford Devine rank | Gresson Grayson estimated searches | Gresson Grayson Share of Search | Gresson Grayson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 380 | 48.7% | 1 | 70 | 9% | 4 |
| Nov 2025 | 390 | 42.9% | 1 | 50 | 5.5% | 4 |
| Dec 2025 | 280 | 45.2% | 1 | 30 | 4.8% | 4 |
| Jan 2026 | 280 | 40.6% | 1 | 30 | 4.3% | 4 |
| Feb 2026 | 350 | 46.1% | 1 | 40 | 5.3% | 4 |
| Mar 2026 | 380 | 45.2% | 1 | 50 | 6% | 4 |
| Apr 2026 | 260 | 39.4% | 1 | 50 | 7.6% | 4 |
| May 2026 | 310 | 47.7% | 1 | 40 | 6.2% | 4 |
| Jun 2026 | 250 | 39.7% | 1 | 20 | 3.2% | 4 |
| Jul 2026 | 280 | 45.2% | 1 | 30 | 4.8% | 4 |
| Aug 2026 | 280 | 39.4% | 1 | 40 | 5.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gifford Devine’s and Gresson Grayson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gifford Devine**: Measured on the search terms “gifford devine”, “gifford devine hastings” and “gifford devine nz”, summed into one figure.
- **Gresson Grayson**: Measured on the search terms “gresson grayson”, “gresson grayson hastings”, “gresson grayson lawyers” and “gresson grayson solicitors”, summed into one figure.

- [Gifford Devine profile](/demand/nz/brands/gifford-devine)
- [Gresson Grayson profile](/demand/nz/brands/gresson-grayson)
- [All hastings law firms in New Zealand](/demand/nz/locations/hastings/law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gifford Devine or Gresson Grayson?

In August 2026, Gifford Devine had more branded searches than Gresson Grayson among hastings law firms in New Zealand. Gifford Devine was estimated to have 280 branded searches compared to Gresson Grayson’s 40, and held a 39.4% Share of Search versus Gresson Grayson’s 5.6%.

## Cite this page

Brandwave. "Gifford Devine vs Gresson Grayson: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gifford-devine-vs-gresson-grayson

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gifford-devine-vs-gresson-grayson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.