--- title: "Giesen vs Kim Crawford: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Giesen or Kim Crawford? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/giesen-vs-kim-crawford" publisher: "Brandwave" --- # Giesen vs Kim Crawford: Which is more popular by branded search in New Zealand? Which is more popular in search, Giesen or Kim Crawford? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Giesen and Kim Crawford - **Competitive set**: Wine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Giesen Share of Search**: 2.1% - **Kim Crawford Share of Search**: 2.8% ## Which is more popular in search, Giesen or Kim Crawford? - In August 2026, Kim Crawford had more branded searches than Giesen among wine brands in New Zealand. Kim Crawford was estimated to have 860 branded searches compared to Giesen’s 640, and held a 2.8% Share of Search versus Giesen’s 2.1%. - Kim Crawford was ahead of Giesen in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Giesen’s estimated Share of Search among wine brands in New Zealand moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 570 to 640. - Across the 11 months ending August 2026, Kim Crawford’s estimated Share of Search among wine brands in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 1.1K to 860. ## How did search popularity change for New Zealand wine brands in August 2026? - In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%. - Estimated monthly branded searches for Giesen in New Zealand rose 12.3% over 11 measured months, from 570 to 640 in August 2026. - Estimated monthly branded searches for Kim Crawford in New Zealand fell 18.9% over 11 measured months, from 1.1K to 860 in August 2026. ## Month by month | Month | Giesen estimated searches | Giesen Share of Search | Giesen rank | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 1.5% | 12 | 1.1K | 2.8% | 7 | | Nov 2025 | 610 | 1.4% | 11 | 960 | 2.2% | 10 | | Dec 2025 | 860 | 1.4% | 11 | 1.2K | 1.9% | 10 | | Jan 2026 | 720 | 1.3% | 11 | 1K | 1.9% | 10 | | Feb 2026 | 650 | 1.3% | 11 | 1.2K | 2.5% | 7 | | Mar 2026 | 670 | 1.4% | 11 | 1.2K | 2.4% | 9 | | Apr 2026 | 630 | 1.6% | 11 | 1K | 2.7% | 8 | | May 2026 | 590 | 1.7% | 11 | 1.1K | 3.2% | 7 | | Jun 2026 | 610 | 2.1% | 11 | 690 | 2.3% | 10 | | Jul 2026 | 550 | 1.9% | 11 | 790 | 2.8% | 8 | | Aug 2026 | 640 | 2.1% | 11 | 860 | 2.8% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Giesen’s and Kim Crawford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Giesen**: Measured on the search terms “giesen”, “giesen co nz”, “giesen near me”, “giesen new zealand”, “giesen nz”, “giesen pinot noir”, “giesen sauvignon blanc” and “giesen wine”, summed into one figure. - **Kim Crawford**: Measured on the search terms “kim crawford”, “kim crawford chardonnay”, “kim crawford illuminate”, “kim crawford near me”, “kim crawford new zealand”, “kim crawford nz”, “kim crawford pinot”, “kim crawford pinot gris”, “kim crawford rose”, “kim crawford sauv”, “kim crawford wine”, “kimcrawford”, “kimcrawford wine” and “kimcrawfordwines com”, summed into one figure. - [Giesen profile](/demand/nz/brands/giesen) - [Kim Crawford profile](/demand/nz/brands/kim-crawford) - [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Giesen or Kim Crawford? In August 2026, Kim Crawford had more branded searches than Giesen among wine brands in New Zealand. Kim Crawford was estimated to have 860 branded searches compared to Giesen’s 640, and held a 2.8% Share of Search versus Giesen’s 2.1%. ## Cite this page Brandwave. "Giesen vs Kim Crawford: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/giesen-vs-kim-crawford This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/giesen-vs-kim-crawford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.