--- title: "Gibson Sheat Lawyers vs JB Morrison: Which is more popular in New Zealand?" description: "Is Gibson Sheat Lawyers or JB Morrison more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gibson-sheat-lawyers-vs-jb-morrison" publisher: "Brandwave" --- # Gibson Sheat Lawyers vs JB Morrison: Which is more popular in New Zealand? Is Gibson Sheat Lawyers or JB Morrison more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gibson Sheat Lawyers and JB Morrison - **Competitive set**: Wellington law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gibson Sheat Lawyers Share of Search**: 20.7% - **JB Morrison Share of Search**: 28.8% ## Is Gibson Sheat Lawyers or JB Morrison more popular in search? - In October 2026, JB Morrison had more branded searches than Gibson Sheat Lawyers among Wellington law firms in New Zealand. JB Morrison had about 320 branded searches, while Gibson Sheat Lawyers had 230. JB Morrison made up 28.8% of all Wellington law firm searches we track, and Gibson Sheat Lawyers accounted for 20.7%. - The lead changed hands 4 times in the 12 months ending October 2026: Gibson Sheat Lawyers took it in February 2026, JB Morrison took it in March 2026, Gibson Sheat Lawyers took it in May 2026, JB Morrison took it in August 2026. - Across the 12 months ending October 2026, Gibson Sheat Lawyers’ share of searches among Wellington law firms in New Zealand moved from 18.2% to 20.7%, and its estimated monthly branded searches moved from 220 to 230. - Across the 12 months ending October 2026, JB Morrison’s share of searches among Wellington law firms in New Zealand moved from 21.5% to 28.8%, and its estimated monthly branded searches moved from 260 to 320. ## Top Wellington law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gibson Sheat Lawyers appeared in all four answers. JB Morrison did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rainey Collins Lawyers | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gibson Sheat Lawyers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Gault Mitchell Law | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | JB Morrison | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Macalister Mazengarb | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Cameron Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Wellington law firms - Asked ChatGPT "Which law firm should I hire in Wellington, New Zealand?": 1. Gibson Sheat Lawyers, 2. Rainey Collins Lawyers, 3. Gault Mitchell Law - Asked ChatGPT "What are the best law firms in Wellington, New Zealand?": 1. Gault Mitchell Law, 2. Gibson Sheat Lawyers, 3. Rainey Collins Lawyers - Asked ChatGPT "What's the best law firm in Wellington, New Zealand for legal advice?": 1. Rainey Collins Lawyers, 2. Gault Mitchell Law, 3. Gibson Sheat Lawyers - Searched Google, AI Overview "business lawyer wellington": 1. Gibson Sheat Lawyers, 2. Macalister Mazengarb Not named in any answer: JB Morrison and Cameron Lawyers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington law firms in October 2026? - In October 2026, Gibson Sheat Lawyers gained share of searches among Wellington law firms in New Zealand, from 18% to 20.7%. - In October 2026, JB Morrison lost share of searches among Wellington law firms in New Zealand, from 30.5% to 28.8%. ## How has branded search for Gibson Sheat Lawyers and JB Morrison changed in New Zealand over the last 12 months? | Month | Gibson Sheat Lawyers estimated searches | Gibson Sheat Lawyers Share of Search | Gibson Sheat Lawyers rank | JB Morrison estimated searches | JB Morrison Share of Search | JB Morrison rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 220 | 18.2% | 4 | 260 | 21.5% | 2 | | Dec 2025 | 180 | 16.8% | 3 | 210 | 19.6% | 2 | | Jan 2026 | 180 | 20.5% | 3 | 210 | 23.9% | 1 | | Feb 2026 | 290 | 24% | 1 | 260 | 21.5% | 2 | | Mar 2026 | 370 | 23.7% | 3 | 390 | 25% | 1 | | Apr 2026 | 230 | 19% | 3 | 320 | 26.4% | 1 | | May 2026 | 270 | 19.6% | 2 | 260 | 18.8% | 4 | | Jun 2026 | 290 | 23% | 2 | 260 | 20.6% | 3 | | Jul 2026 | 270 | 22.5% | 2 | 260 | 21.7% | 3 | | Aug 2026 | 220 | 17.1% | 4 | 320 | 24.8% | 2 | | Sep 2026 | 230 | 18% | 3 | 390 | 30.5% | 1 | | Oct 2026 | 230 | 20.7% | 3 | 320 | 28.8% | 1 | ## How are Gibson Sheat Lawyers’ and JB Morrison’s branded searches counted? Brandwave collects information about searches that people make online using Gibson Sheat Lawyers’ and JB Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gibson Sheat Lawyers**: Measured on the search terms “gibson sheat lawyers” and “gibson sheat lawyers wellington”, summed into one figure. - **JB Morrison**: Measured on the search term “jb morrison”. - [Gibson Sheat Lawyers profile](/demand/nz/brands/gibson-sheat-lawyers) - [JB Morrison profile](/demand/nz/brands/jb-morrison) - [All Wellington law firms in New Zealand](/demand/nz/locations/wellington/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gibson Sheat Lawyers or JB Morrison more popular in search? In October 2026, JB Morrison had more branded searches than Gibson Sheat Lawyers among Wellington law firms in New Zealand. JB Morrison had about 320 branded searches, while Gibson Sheat Lawyers had 230. JB Morrison made up 28.8% of all Wellington law firm searches we track, and Gibson Sheat Lawyers accounted for 20.7%. ## Cite this page Brandwave. "Gibson Sheat Lawyers vs JB Morrison: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gibson-sheat-lawyers-vs-jb-morrison This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gibson-sheat-lawyers-vs-jb-morrison. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.