--- title: "Giapo vs Zelati Dessert Café: Which is searched more in New Zealand?" description: "Is Giapo or Zelati Dessert Café more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gelato and ice cream shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/giapo-vs-zelati" publisher: "Brandwave" --- # Giapo vs Zelati Dessert Café: Which is searched more in New Zealand? Is Giapo or Zelati Dessert Café more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gelato and ice cream shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Giapo and Zelati Dessert Café - **Competitive set**: Gelato and ice cream shops - **Market**: New Zealand - **Month measured**: Sep 2026 - **Giapo Share of Search**: 50.3% - **Zelati Dessert Café Share of Search**: 1.3% ## Is Giapo or Zelati Dessert Café more popular in search? - In September 2026, Giapo had more branded searches than Zelati Dessert Café among gelato and ice cream shops in New Zealand. Giapo had about 19,000 branded searches, while Zelati Dessert Café had 480. Giapo made up 50.3% of all gelato and ice cream shop searches we track, and Zelati Dessert Café accounted for 1.3%. - Giapo was ahead of Zelati Dessert Café in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Giapo’s share of searches among gelato and ice cream shops in New Zealand moved from 34.4% to 50.3%, and its estimated monthly branded searches moved from 15.8K to 19K. - Across the 12 months ending September 2026, Zelati Dessert Café’s share of searches among gelato and ice cream shops in New Zealand moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 880 to 480. ## Top gelato and ice cream shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Giapo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zelati Dessert Café was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Giapo was listed before Zelati Dessert Café in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giapo | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Duck Island Ice Cream | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Zelati Dessert Café | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Island Gelato | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Rollickin' Gelato | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Kaffee Eis | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Patagonia Chocolates | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about gelato and ice cream shops - Asked ChatGPT "Which gelato shop should I shop at in New Zealand?": 1. Duck Island Ice Cream, 2. Giapo, 3. Zelati Dessert Café - Asked ChatGPT "What are the best gelato and ice cream shops in New Zealand?": 1. Giapo, 2. Duck Island Ice Cream, 3. Island Gelato, 4. Zelati Dessert Café, 5. Kaffee Eis, 6. Rollickin' Gelato - Asked ChatGPT "What's the best gelato shop in New Zealand for a sweet treat?": 1. Giapo, 2. Duck Island Ice Cream, 3. Rollickin' Gelato - Searched Google, AI Overview "ice cream for dessert": named none of the brands we track Not named in any answer: Patagonia Chocolates. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gelato and ice cream shops in September 2026? - In September 2026, Zelati Dessert Café lost share of searches among gelato and ice cream shops in New Zealand, from 2.3% to 1.3%. - Estimated monthly branded searches for Giapo in New Zealand rose 20.1% over 12 measured months, from 15.8K to 19K in September 2026. ## Month by month | Month | Giapo estimated searches | Giapo Share of Search | Giapo rank | Zelati Dessert Café estimated searches | Zelati Dessert Café Share of Search | Zelati Dessert Café rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.8K | 34.4% | 1 | 880 | 1.9% | 7 | | Nov 2025 | 24.9K | 41.1% | 1 | 720 | 1.2% | 7 | | Dec 2025 | 29.1K | 45.2% | 1 | 880 | 1.4% | 6 | | Jan 2026 | 25.1K | 47.5% | 1 | 1K | 1.9% | 6 | | Feb 2026 | 23.8K | 43.7% | 1 | 720 | 1.3% | 6 | | Mar 2026 | 23.6K | 47.8% | 1 | 720 | 1.5% | 6 | | Apr 2026 | 19.3K | 43.1% | 1 | 720 | 1.6% | 6 | | May 2026 | 19.9K | 50.9% | 1 | 590 | 1.5% | 7 | | Jun 2026 | 16.2K | 54% | 1 | 590 | 2% | 6 | | Jul 2026 | 16.1K | 48.6% | 1 | 590 | 1.8% | 7 | | Aug 2026 | 19.2K | 50% | 1 | 880 | 2.3% | 5 | | Sep 2026 | 19K | 50.3% | 1 | 480 | 1.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Giapo’s and Zelati Dessert Café’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Giapo**: Measured on the search terms “giapo”, “giapo gelato”, “giapo ice cream” and “giapo menu”, summed into one figure. - **Zelati Dessert Café**: Measured on the search term “zelati”. - [Giapo profile](/demand/nz/brands/giapo) - [Zelati Dessert Café profile](/demand/nz/brands/zelati) - [All gelato and ice cream shops in New Zealand](/demand/nz/categories/nz-gelato-and-ice-cream-shops): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Giapo or Zelati Dessert Café more popular in search? In September 2026, Giapo had more branded searches than Zelati Dessert Café among gelato and ice cream shops in New Zealand. Giapo had about 19,000 branded searches, while Zelati Dessert Café had 480. Giapo made up 50.3% of all gelato and ice cream shop searches we track, and Zelati Dessert Café accounted for 1.3%. ## Cite this page Brandwave. "Giapo vs Zelati Dessert Café: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/giapo-vs-zelati This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/giapo-vs-zelati. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.