--- title: "Ghost vs MailerLite: Which is searched more in New Zealand?" description: "Is Ghost or MailerLite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ghost-vs-mailerlite" publisher: "Brandwave" --- # Ghost vs MailerLite: Which is searched more in New Zealand? Is Ghost or MailerLite more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ghost and MailerLite - **Competitive set**: Newsletter platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ghost Share of Search**: 0.29% - **MailerLite Share of Search**: 6.6% ## Is Ghost or MailerLite more popular in search? - In September 2026, MailerLite had more branded searches than Ghost among newsletter platforms in New Zealand. MailerLite had about 1,600 branded searches, while Ghost had 70. MailerLite made up 6.6% of all newsletter platform searches we track, and Ghost accounted for 0.29%. - MailerLite was ahead of Ghost in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ghost’s share of searches among newsletter platforms in New Zealand moved from 0.42% to 0.29%, and its estimated monthly branded searches moved from 100 to 70. - Across the 12 months ending September 2026, MailerLite’s share of searches among newsletter platforms in New Zealand moved from 6.7% to 6.6%, and its estimated monthly branded searches held steady at 1.6K. ## Top newsletter platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ghost and MailerLite were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ghost was listed before MailerLite in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | beehiiv | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Substack | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kit | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | MailerLite | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ghost | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Mailchimp | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Buttondown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about newsletter platforms - Asked ChatGPT "Which newsletter platform should I use in New Zealand?": 1. beehiiv, 2. Kit, 3. Substack, 4. Mailchimp - Asked ChatGPT "What are the best newsletter platforms in New Zealand?": 1. MailerLite, 2. Mailchimp, 3. Kit, 4. beehiiv - Asked ChatGPT "What's the best newsletter platform in New Zealand for paid newsletters?": 1. Substack, 2. beehiiv, 3. Ghost - Searched Google, AI Overview "best newsletter platform": 1. beehiiv, 2. Substack, 3. Kit, 4. Ghost, 5. MailerLite, 6. Mailchimp - Searched Google, AI Overview "paid newsletter platform": 1. beehiiv, 2. Substack, 3. Kit, 4. Ghost, 5. MailerLite Not named in any answer: Buttondown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand newsletter platforms in September 2026? - In September 2026, MailerLite lost share of searches among newsletter platforms in New Zealand, from 8.5% to 6.6%. - Estimated monthly branded searches for Ghost in New Zealand fell 30% over 12 measured months, from 100 to 70 in September 2026. ## Month by month | Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | MailerLite estimated searches | MailerLite Share of Search | MailerLite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 0.42% | 6 | 1.6K | 6.7% | 3 | | Nov 2025 | 90 | 0.38% | 7 | 1.6K | 6.7% | 3 | | Dec 2025 | 90 | 0.49% | 7 | 1.3K | 7% | 3 | | Jan 2026 | 80 | 0.36% | 7 | 1.6K | 7.3% | 3 | | Feb 2026 | 100 | 0.45% | 6 | 1.6K | 7.1% | 3 | | Mar 2026 | 100 | 0.37% | 7 | 1.9K | 7% | 3 | | Apr 2026 | 110 | 0.45% | 6 | 1.9K | 7.7% | 3 | | May 2026 | 110 | 0.45% | 6 | 1.6K | 6.6% | 3 | | Jun 2026 | 80 | 0.32% | 7 | 1.9K | 7.7% | 3 | | Jul 2026 | 80 | 0.35% | 6 | 1.9K | 8.4% | 3 | | Aug 2026 | 70 | 0.31% | 6 | 1.9K | 8.5% | 3 | | Sep 2026 | 70 | 0.29% | 6 | 1.6K | 6.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ghost’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ghost**: Measured on the search terms “ghost blog”, “ghost cms”, “ghost newsletter” and “ghost publishing”, summed into one figure. - **MailerLite**: Measured on the search term “mailerlite”. - [Ghost profile](/demand/nz/brands/ghost) - [MailerLite profile](/demand/nz/brands/mailerlite) - [All newsletter platforms in New Zealand](/demand/nz/categories/nz-newsletter-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ghost or MailerLite more popular in search? In September 2026, MailerLite had more branded searches than Ghost among newsletter platforms in New Zealand. MailerLite had about 1,600 branded searches, while Ghost had 70. MailerLite made up 6.6% of all newsletter platform searches we track, and Ghost accounted for 0.29%. ## Cite this page Brandwave. "Ghost vs MailerLite: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ghost-vs-mailerlite This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ghost-vs-mailerlite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.