---
title: "Ghost vs Kit: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ghost or Kit? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ghost-vs-kit"
publisher: "Brandwave"
---

# Ghost vs Kit: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ghost or Kit? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ghost and Kit
- **Competitive set**: Newsletter platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ghost Share of Search**: 0.63%
- **Kit Share of Search**: 0.54%

## Which is more popular in search, Ghost or Kit?

- In August 2026, Ghost had more branded searches than Kit among newsletter platforms in New Zealand. Ghost was estimated to have 70 branded searches compared to Kit’s 60, and held a 0.63% Share of Search versus Kit’s 0.54%.
- The lead changed hands 3 times in the 11 months ending August 2026: Ghost took it in April 2026, Kit took it in June 2026, Ghost took it in August 2026.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among newsletter platforms in New Zealand moved from 1.2% to 0.63%, and its estimated monthly branded searches moved from 100 to 70.
- Across the 11 months ending August 2026, Kit’s estimated Share of Search among newsletter platforms in New Zealand moved from 2.7% to 0.54%, and its estimated monthly branded searches moved from 220 to 60.

## How did search popularity change for New Zealand newsletter platforms in August 2026?

- Estimated monthly branded searches for Kit in New Zealand fell 72.7% over 11 measured months, from 220 to 60 in August 2026.
- Estimated monthly branded searches for Ghost in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

## Month by month

| Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | Kit estimated searches | Kit Share of Search | Kit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 1.2% | 4 | 220 | 2.7% | 3 |
| Nov 2025 | 90 | 1.1% | 5 | 180 | 2.3% | 3 |
| Dec 2025 | 90 | 1.2% | 5 | 150 | 1.9% | 3 |
| Jan 2026 | 80 | 0.71% | 5 | 180 | 1.6% | 3 |
| Feb 2026 | 100 | 1.1% | 4 | 130 | 1.4% | 3 |
| Mar 2026 | 100 | 0.88% | 5 | 120 | 1.1% | 3 |
| Apr 2026 | 110 | 0.95% | 4 | 100 | 0.86% | 5 |
| May 2026 | 110 | 0.96% | 4 | 80 | 0.7% | 5 |
| Jun 2026 | 80 | 0.71% | 5 | 120 | 1.1% | 4 |
| Jul 2026 | 80 | 0.86% | 4 | 80 | 0.86% | 5 |
| Aug 2026 | 70 | 0.63% | 4 | 60 | 0.54% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ghost’s and Kit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ghost**: Measured on the search terms “ghost blog”, “ghost cms”, “ghost newsletter” and “ghost publishing”, summed into one figure.
- **Kit**: Measured on the search terms “convertkit”, “kit newsletter” and “kit publishing”, summed into one figure.

- [Ghost profile](/demand/nz/brands/ghost)
- [Kit profile](/demand/nz/brands/kit)
- [All newsletter platforms in New Zealand](/demand/nz/categories/nz-newsletter-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ghost or Kit?

In August 2026, Ghost had more branded searches than Kit among newsletter platforms in New Zealand. Ghost was estimated to have 70 branded searches compared to Kit’s 60, and held a 0.63% Share of Search versus Kit’s 0.54%.

## Cite this page

Brandwave. "Ghost vs Kit: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ghost-vs-kit

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ghost-vs-kit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.