---
title: "GHD vs WSP: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, GHD or WSP? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ghd-vs-wsp"
publisher: "Brandwave"
---

# GHD vs WSP: Which is more popular by branded search in New Zealand?

Which is more popular in search, GHD or WSP? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GHD and WSP
- **Competitive set**: Engineering consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **GHD Share of Search**: 0.8%
- **WSP Share of Search**: 4.6%

## Which is more popular in search, GHD or WSP?

- In August 2026, WSP had more branded searches than GHD among engineering consultancies in New Zealand. WSP was estimated to have 1.4K branded searches compared to GHD’s 250, and held a 4.6% Share of Search versus GHD’s 0.8%.
- WSP was ahead of GHD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GHD’s estimated Share of Search among engineering consultancies in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 310 to 250.
- Across the 11 months ending August 2026, WSP’s estimated Share of Search among engineering consultancies in New Zealand moved from 5% to 4.6%, and its estimated monthly branded searches held steady at 1.4K.

## How did search popularity change for New Zealand engineering consultancies in August 2026?

- In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.
- Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.

## Month by month

| Month | GHD estimated searches | GHD Share of Search | GHD rank | WSP estimated searches | WSP Share of Search | WSP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 310 | 1.1% | 6 | 1.4K | 5% | 5 |
| Nov 2025 | 330 | 1.2% | 6 | 1.3K | 4.5% | 5 |
| Dec 2025 | 210 | 1% | 6 | 910 | 4.4% | 5 |
| Jan 2026 | 200 | 0.89% | 6 | 1K | 4.5% | 5 |
| Feb 2026 | 220 | 0.74% | 6 | 1.5K | 5% | 5 |
| Mar 2026 | 290 | 0.82% | 6 | 1.9K | 5.2% | 5 |
| Apr 2026 | 320 | 1.1% | 6 | 1.5K | 5% | 5 |
| May 2026 | 360 | 1.2% | 6 | 1.8K | 6% | 5 |
| Jun 2026 | 320 | 1.1% | 6 | 1.5K | 4.9% | 5 |
| Jul 2026 | 330 | 1.1% | 6 | 1.8K | 5.7% | 5 |
| Aug 2026 | 250 | 0.8% | 6 | 1.4K | 4.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GHD’s and WSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GHD**: Measured on the search terms “ghd consultants”, “ghd engineering”, “ghd infrastructure” and “ghd nz engineering”, summed into one figure.
- **WSP**: Measured on the search terms “wsp consultants”, “wsp engineering”, “wsp infrastructure”, “wsp new zealand”, “wsp new zealand limited”, “wsp nz”, “wsp nz limited” and “wsp opus”, summed into one figure.

- [GHD profile](/demand/nz/brands/ghd)
- [WSP profile](/demand/nz/brands/wsp)
- [All engineering consultancies in New Zealand](/demand/nz/categories/nz-engineering-consultancies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GHD or WSP?

In August 2026, WSP had more branded searches than GHD among engineering consultancies in New Zealand. WSP was estimated to have 1.4K branded searches compared to GHD’s 250, and held a 4.6% Share of Search versus GHD’s 0.8%.

## Cite this page

Brandwave. "GHD vs WSP: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ghd-vs-wsp

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ghd-vs-wsp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.