---
title: "GHD vs Tonkin + Taylor: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, GHD or Tonkin + Taylor? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ghd-vs-tonkin-taylor"
publisher: "Brandwave"
---

# GHD vs Tonkin + Taylor: Which is more popular by branded search in New Zealand?

Which is more popular in search, GHD or Tonkin + Taylor? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GHD and Tonkin + Taylor
- **Competitive set**: Engineering consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **GHD Share of Search**: 0.8%
- **Tonkin + Taylor Share of Search**: 18.2%

## Which is more popular in search, GHD or Tonkin + Taylor?

- In August 2026, Tonkin + Taylor had more branded searches than GHD among engineering consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to GHD’s 250, and held an 18.2% Share of Search versus GHD’s 0.8%.
- Tonkin + Taylor was ahead of GHD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GHD’s estimated Share of Search among engineering consultancies in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 310 to 250.
- Across the 11 months ending August 2026, Tonkin + Taylor’s estimated Share of Search among engineering consultancies in New Zealand moved from 13.1% to 18.2%, and its estimated monthly branded searches moved from 3.7K to 5.7K.

## How did search popularity change for New Zealand engineering consultancies in August 2026?

- In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.
- Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.

## Month by month

| Month | GHD estimated searches | GHD Share of Search | GHD rank | Tonkin + Taylor estimated searches | Tonkin + Taylor Share of Search | Tonkin + Taylor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 310 | 1.1% | 6 | 3.7K | 13.1% | 4 |
| Nov 2025 | 330 | 1.2% | 6 | 3.7K | 13.3% | 4 |
| Dec 2025 | 210 | 1% | 6 | 2.5K | 11.8% | 4 |
| Jan 2026 | 200 | 0.89% | 6 | 3K | 13.3% | 4 |
| Feb 2026 | 220 | 0.74% | 6 | 4.5K | 15.3% | 4 |
| Mar 2026 | 290 | 0.82% | 6 | 4.5K | 12.7% | 4 |
| Apr 2026 | 320 | 1.1% | 6 | 4.5K | 14.8% | 4 |
| May 2026 | 360 | 1.2% | 6 | 3.7K | 12.5% | 4 |
| Jun 2026 | 320 | 1.1% | 6 | 4.7K | 15.3% | 4 |
| Jul 2026 | 330 | 1.1% | 6 | 4.6K | 14.9% | 4 |
| Aug 2026 | 250 | 0.8% | 6 | 5.7K | 18.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GHD’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GHD**: Measured on the search terms “ghd consultants”, “ghd engineering”, “ghd infrastructure” and “ghd nz engineering”, summed into one figure.
- **Tonkin + Taylor**: Measured on the search terms “tonkin taylor”, “tonkin taylor near me”, “tonkin taylor new zealand”, “tonkin taylor nz” and “tonkintaylor”, summed into one figure.

- [GHD profile](/demand/nz/brands/ghd)
- [Tonkin + Taylor profile](/demand/nz/brands/tonkin-taylor)
- [All engineering consultancies in New Zealand](/demand/nz/categories/nz-engineering-consultancies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GHD or Tonkin + Taylor?

In August 2026, Tonkin + Taylor had more branded searches than GHD among engineering consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to GHD’s 250, and held an 18.2% Share of Search versus GHD’s 0.8%.

## Cite this page

Brandwave. "GHD vs Tonkin + Taylor: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ghd-vs-tonkin-taylor

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ghd-vs-tonkin-taylor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.