--- title: "ghd vs Shark Beauty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ghd or Shark Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-shark-beauty" publisher: "Brandwave" --- # ghd vs Shark Beauty: Which is more popular by branded search in New Zealand? Which is more popular in search, ghd or Shark Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ghd and Shark Beauty - **Competitive set**: Hair styling tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **ghd Share of Search**: 22.4% - **Shark Beauty Share of Search**: 7.4% ## Which is more popular in search, ghd or Shark Beauty? - In August 2026, ghd had more branded searches than Shark Beauty among hair styling tool brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to Shark Beauty’s 6.4K, and held a 22.4% Share of Search versus Shark Beauty’s 7.4%. - ghd was ahead of Shark Beauty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand moved from 23% to 22.4%, and its estimated monthly branded searches moved from 19.9K to 19.5K. - Across the 11 months ending August 2026, Shark Beauty’s estimated Share of Search among hair styling tool brands in New Zealand moved from 6.3% to 7.4%, and its estimated monthly branded searches moved from 5.5K to 6.4K. ## How did search popularity change for New Zealand hair styling tool brands in August 2026? - In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%. - In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%. ## Month by month | Month | ghd estimated searches | ghd Share of Search | ghd rank | Shark Beauty estimated searches | Shark Beauty Share of Search | Shark Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.9K | 23% | 2 | 5.5K | 6.3% | 3 | | Nov 2025 | 30.6K | 21% | 2 | 10K | 6.9% | 3 | | Dec 2025 | 23.8K | 19.9% | 2 | 9.9K | 8.3% | 3 | | Jan 2026 | 14.4K | 18.4% | 2 | 5.3K | 6.8% | 3 | | Feb 2026 | 15.3K | 21.8% | 2 | 4.2K | 6% | 3 | | Mar 2026 | 17.9K | 23.1% | 2 | 3.5K | 4.5% | 3 | | Apr 2026 | 18.1K | 22.3% | 2 | 4.2K | 5.2% | 3 | | May 2026 | 18.2K | 20.9% | 2 | 6.5K | 7.5% | 3 | | Jun 2026 | 19.4K | 22.8% | 2 | 6.6K | 7.8% | 3 | | Jul 2026 | 19.2K | 20.9% | 2 | 7.8K | 8.5% | 3 | | Aug 2026 | 19.5K | 22.4% | 2 | 6.4K | 7.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ghd’s and Shark Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd gold hair straightener”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair dryer”, “ghd hair rise”, “ghd hair straightener”, “ghd hair styler”, “ghd hair wand”, “ghd hair waver”, “ghd near me”, “ghd nz”, “ghd online”, “ghd original hair straightener”, “ghd platinum”, “ghd platinum hair straightener”, “ghd platinum plus”, “ghd platinum+ hair straightener”, “ghd straightener”, “ghd v gold styler”, “ghd v styler” and “ghdhair com”, summed into one figure. - **Shark Beauty**: Measured on the search terms “shark beauty hair dryer”, “shark beauty hair styler”, “shark beauty straightener”, “shark flexstyle”, “shark flexstyle air styler”, “shark flexstyle air styling & drying system”, “shark flexstyle attachment”, “shark flexstyle diffuser”, “shark flexstyle hair styler”, “shark flexstyle hairdryer”, “shark flexstyle multi styler”, “shark flexstyle review”, “shark hair dryer” and “shark styler”, summed into one figure. - [ghd profile](/demand/nz/brands/ghd-hair) - [Shark Beauty profile](/demand/nz/brands/shark-beauty) - [All hair styling tool brands in New Zealand](/demand/nz/categories/nz-hair-styling-tool-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ghd or Shark Beauty? In August 2026, ghd had more branded searches than Shark Beauty among hair styling tool brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to Shark Beauty’s 6.4K, and held a 22.4% Share of Search versus Shark Beauty’s 7.4%. ## Cite this page Brandwave. "ghd vs Shark Beauty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-shark-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-shark-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.