--- title: "ghd vs MUK Hair: Which is searched more in New Zealand?" description: "Is ghd or MUK Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curling wand brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-muk-hair" publisher: "Brandwave" --- # ghd vs MUK Hair: Which is searched more in New Zealand? Is ghd or MUK Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curling wand brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ghd and MUK Hair - **Competitive set**: Curling wand brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ghd Share of Search**: 90.9% - **MUK Hair Share of Search**: 0.38% ## Is ghd or MUK Hair more popular in search? - In September 2026, ghd had more branded searches than MUK Hair among curling wand brands in New Zealand. ghd had about 16,600 branded searches, while MUK Hair had 70. ghd made up 90.9% of all curling wand brand searches we track, and MUK Hair accounted for 0.38%. - ghd was ahead of MUK Hair in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ghd’s share of searches among curling wand brands in New Zealand moved from 89.4% to 90.9%, and its estimated monthly branded searches moved from 15.6K to 16.6K. - Across the 12 months ending September 2026, MUK Hair’s share of searches among curling wand brands in New Zealand moved from 0.63% to 0.38%, and its estimated monthly branded searches moved from 110 to 70. ## Top curling wand brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. MUK Hair was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ghd was listed before MUK Hair in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | MUK Hair | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | BaByliss | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GHD | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curling wand brands - Asked ChatGPT "Which curling wand brand should I buy in New Zealand?": 1. ghd, 2. Remington, 3. MUK Hair, 4. BaByliss - Asked ChatGPT "What are the best curling wand brands in New Zealand?": 1. ghd, 2. MUK Hair, 3. Remington - Asked ChatGPT "What's the best curling wand brand in New Zealand for curly hair?": 1. ghd, 2. BaByliss - Searched Google, AI Overview "hair curler nz": 1. Remington, 2. ghd - Searched Google, AI Overview "best curling wand": 1. ghd Not named in any answer: GHD. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand curling wand brands in September 2026? - In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%. - Estimated monthly branded searches for MUK Hair in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## Month by month | Month | ghd estimated searches | ghd Share of Search | ghd rank | MUK Hair estimated searches | MUK Hair Share of Search | MUK Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.6K | 89.4% | 1 | 110 | 0.63% | 5 | | Nov 2025 | 23.6K | 92.6% | 1 | 70 | 0.27% | 5 | | Dec 2025 | 18.7K | 90.5% | 1 | 40 | 0.19% | 5 | | Jan 2026 | 11.2K | 88.6% | 1 | 40 | 0.32% | 5 | | Feb 2026 | 12K | 89.3% | 1 | 40 | 0.3% | 5 | | Mar 2026 | 14.1K | 90.3% | 1 | 50 | 0.32% | 5 | | Apr 2026 | 14.3K | 90.8% | 1 | 20 | 0.13% | 5 | | May 2026 | 14.3K | 90.2% | 1 | 30 | 0.19% | 5 | | Jun 2026 | 14.8K | 89.4% | 1 | 30 | 0.18% | 5 | | Jul 2026 | 15.1K | 90.3% | 1 | 70 | 0.42% | 5 | | Aug 2026 | 15.4K | 89.6% | 1 | 50 | 0.29% | 5 | | Sep 2026 | 16.6K | 90.9% | 1 | 70 | 0.38% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ghd’s and MUK Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair rise”, “ghd hair straightener”, “ghd hair wand”, “ghd hair waver”, “ghd platinum”, “ghd platinum plus”, “ghd straightener” and “ghd v styler”, summed into one figure. - **MUK Hair**: Measured on the search term “muk hair”. - [ghd profile](/demand/nz/brands/ghd-hair) - [MUK Hair profile](/demand/nz/brands/muk-hair) - [All curling wand brands in New Zealand](/demand/nz/categories/nz-curling-wand-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ghd or MUK Hair more popular in search? In September 2026, ghd had more branded searches than MUK Hair among curling wand brands in New Zealand. ghd had about 16,600 branded searches, while MUK Hair had 70. ghd made up 90.9% of all curling wand brand searches we track, and MUK Hair accounted for 0.38%. ## Cite this page Brandwave. "ghd vs MUK Hair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-muk-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-muk-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.