--- title: "ghd vs Kent: Which is searched more in New Zealand?" description: "Is ghd or Kent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-kent" publisher: "Brandwave" --- # ghd vs Kent: Which is searched more in New Zealand? Is ghd or Kent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ghd and Kent - **Competitive set**: Hair brush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ghd Share of Search**: 1.2% - **Kent Share of Search**: 0.11% ## Is ghd or Kent more popular in search? - In September 2026, ghd had more branded searches than Kent among hair brush brands in New Zealand. ghd had about 420 branded searches, while Kent had 40. ghd made up 1.2% of all hair brush brand searches we track, and Kent accounted for 0.11%. - ghd was ahead of Kent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ghd’s share of searches among hair brush brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 350 to 420. - Across the 12 months ending September 2026, Kent’s share of searches among hair brush brands in New Zealand moved from 0.06% to 0.11%, and its estimated monthly branded searches moved from 20 to 40. ## Top hair brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kent did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tangle Teezer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wet Brush | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Denman | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mason Pearson | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ghd | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair brush brands - Asked ChatGPT "Which hair brush brand should I buy in New Zealand?": 1. Tangle Teezer, 2. Denman, 3. Mason Pearson, 4. ghd - Asked ChatGPT "What are the best hair brush brands in New Zealand?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman, 4. ghd, 5. Mason Pearson - Asked ChatGPT "What's the best hair brush brand in New Zealand for detangling hair?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman - Searched Google, AI Overview "best hair brush": 1. Wet Brush, 2. Denman, 3. Mason Pearson, 4. Tangle Teezer - Searched Google, AI Overview "detangling hair brush": 1. Tangle Teezer, 2. Wet Brush Not named in any answer: Dyson, Revlon and Kent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair brush brands in September 2026? - Estimated monthly branded searches for Kent in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026. - Estimated monthly branded searches for ghd in New Zealand rose 20% over 12 measured months, from 350 to 420 in September 2026. ## Month by month | Month | ghd estimated searches | ghd Share of Search | ghd rank | Kent estimated searches | Kent Share of Search | Kent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 1.1% | 7 | 20 | 0.06% | 8 | | Nov 2025 | 380 | 0.71% | 7 | 20 | 0.04% | 8 | | Dec 2025 | 530 | 1.1% | 7 | 20 | 0.04% | 8 | | Jan 2026 | 340 | 1.2% | 7 | 30 | 0.1% | 8 | | Feb 2026 | 250 | 1% | 7 | 10 | 0.04% | 8 | | Mar 2026 | 310 | 1.1% | 7 | 20 | 0.07% | 8 | | Apr 2026 | 340 | 1.3% | 7 | 10 | 0.04% | 8 | | May 2026 | 420 | 1.4% | 7 | 10 | 0.03% | 8 | | Jun 2026 | 380 | 1.3% | 7 | 10 | 0.03% | 8 | | Jul 2026 | 430 | 1.3% | 7 | 30 | 0.09% | 8 | | Aug 2026 | 380 | 1.2% | 7 | 40 | 0.12% | 8 | | Sep 2026 | 420 | 1.2% | 7 | 40 | 0.11% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using ghd’s and Kent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ghd**: Measured on the search terms “ghd brush” and “ghd hair brush”, summed into one figure. - **Kent**: Measured on the search term “kent hair brush”. - [ghd profile](/demand/nz/brands/ghd-hair) - [Kent profile](/demand/nz/brands/kent) - [All hair brush brands in New Zealand](/demand/nz/categories/nz-hair-brush-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ghd or Kent more popular in search? In September 2026, ghd had more branded searches than Kent among hair brush brands in New Zealand. ghd had about 420 branded searches, while Kent had 40. ghd made up 1.2% of all hair brush brand searches we track, and Kent accounted for 0.11%. ## Cite this page Brandwave. "ghd vs Kent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-kent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ghd-hair-vs-kent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.