--- title: "Gerrards Insurance Brokers vs ICIB BROKERWEB: Which is more popular in New Zealand?" description: "Is Gerrards Insurance Brokers or ICIB BROKERWEB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gerrards-insurance-vs-icib-brokerweb" publisher: "Brandwave" --- # Gerrards Insurance Brokers vs ICIB BROKERWEB: Which is more popular in New Zealand? Is Gerrards Insurance Brokers or ICIB BROKERWEB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gerrards Insurance Brokers and ICIB BROKERWEB - **Competitive set**: Christchurch insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gerrards Insurance Brokers Share of Search**: 7.1% - **ICIB BROKERWEB Share of Search**: 10.1% ## Is Gerrards Insurance Brokers or ICIB BROKERWEB more popular in search? - In October 2026, ICIB BROKERWEB had more branded searches than Gerrards Insurance Brokers among Christchurch insurance brokers in New Zealand. ICIB BROKERWEB had about 100 branded searches, while Gerrards Insurance Brokers had 70. ICIB BROKERWEB made up 10.1% of all Christchurch insurance broker searches we track, and Gerrards Insurance Brokers accounted for 7.1%. - The lead changed hands 4 times in the 12 months ending October 2026: Gerrards Insurance Brokers took it in March 2026, ICIB BROKERWEB took it in April 2026, Gerrards Insurance Brokers took it in May 2026, ICIB BROKERWEB took it in September 2026. - Across the 12 months ending October 2026, Gerrards Insurance Brokers’ share of searches among Christchurch insurance brokers in New Zealand moved from 6.6% to 7.1%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Christchurch insurance brokers in New Zealand moved from 7.5% to 10.1%, and its estimated monthly branded searches moved from 80 to 100. ## Top Christchurch insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, Gerrards Insurance Brokers appeared in all three answers. ICIB BROKERWEB did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gerrards Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Rothbury Insurance Brokers | 2nd | 3 of 3 | 3 of 3 | | Resure | 3rd | 3 of 3 | 3 of 3 | | Runacres Insurance | 4th | 2 of 3 | 2 of 3 | | Gallagher Insurance | 5th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Gallagher Insurance, 4. Runacres Insurance, 5. Resure - Asked ChatGPT "What are the best insurance brokers in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Runacres Insurance, 4. Resure - Asked ChatGPT "What's the best insurance broker in Christchurch, New Zealand for the right cover?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Resure, 4. Gallagher Insurance Not named in any answer: ICIB BROKERWEB and PSC Insurance Brokers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch insurance brokers in October 2026? - In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand. ## How has branded search for Gerrards Insurance Brokers and ICIB BROKERWEB changed in New Zealand over the last 12 months? | Month | Gerrards Insurance Brokers estimated searches | Gerrards Insurance Brokers Share of Search | Gerrards Insurance Brokers rank | ICIB BROKERWEB estimated searches | ICIB BROKERWEB Share of Search | ICIB BROKERWEB rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 6.6% | 6 | 80 | 7.5% | 5 | | Dec 2025 | 70 | 8.5% | 4 | 70 | 8.5% | 5 | | Jan 2026 | 70 | 7.1% | 6 | 90 | 9.1% | 5 | | Feb 2026 | 70 | 6.7% | 6 | 80 | 7.6% | 5 | | Mar 2026 | 170 | 13.6% | 3 | 90 | 7.2% | 6 | | Apr 2026 | 70 | 7% | 6 | 90 | 9% | 5 | | May 2026 | 110 | 10.3% | 5 | 100 | 9.3% | 6 | | Jun 2026 | 90 | 8.3% | 5 | 80 | 7.3% | 6 | | Jul 2026 | 90 | 8.6% | 5 | 80 | 7.6% | 6 | | Aug 2026 | 90 | 9% | 5 | 80 | 8% | 6 | | Sep 2026 | 70 | 7.1% | 6 | 100 | 10.1% | 5 | | Oct 2026 | 70 | 7.1% | 6 | 100 | 10.1% | 4 | ## How are Gerrards Insurance Brokers’ and ICIB BROKERWEB’s branded searches counted? Brandwave collects information about searches that people make online using Gerrards Insurance Brokers’ and ICIB BROKERWEB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gerrards Insurance Brokers**: Measured on the search term “gerrards insurance brokers”. - **ICIB BROKERWEB**: Measured on the search terms “icib”, “icib brokerweb” and “icib insurance”, summed into one figure. - [Gerrards Insurance Brokers profile](/demand/nz/brands/gerrards-insurance) - [ICIB BROKERWEB profile](/demand/nz/brands/icib-brokerweb) - [All Christchurch insurance brokers in New Zealand](/demand/nz/locations/christchurch/insurance-brokers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gerrards Insurance Brokers or ICIB BROKERWEB more popular in search? In October 2026, ICIB BROKERWEB had more branded searches than Gerrards Insurance Brokers among Christchurch insurance brokers in New Zealand. ICIB BROKERWEB had about 100 branded searches, while Gerrards Insurance Brokers had 70. ICIB BROKERWEB made up 10.1% of all Christchurch insurance broker searches we track, and Gerrards Insurance Brokers accounted for 7.1%. ## Cite this page Brandwave. "Gerrards Insurance Brokers vs ICIB BROKERWEB: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gerrards-insurance-vs-icib-brokerweb This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gerrards-insurance-vs-icib-brokerweb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.