--- title: "Gerflor vs Tarkett: Which is more popular in New Zealand?" description: "Is Gerflor or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gerflor-vs-tarkett" publisher: "Brandwave" --- # Gerflor vs Tarkett: Which is more popular in New Zealand? Is Gerflor or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gerflor and Tarkett - **Competitive set**: Vinyl and laminate flooring brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gerflor Share of Search**: 6.9% - **Tarkett Share of Search**: 18.3% ## Is Gerflor or Tarkett more popular in search? - In October 2026, Tarkett had more branded searches than Gerflor among vinyl and laminate flooring brands in New Zealand. Tarkett had about 400 branded searches, while Gerflor had 150. Tarkett made up 18.3% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 6.9%. - Tarkett was ahead of Gerflor in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 3.8% to 6.9%, and its estimated monthly branded searches moved from 90 to 150. - Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 15.5% to 18.3%, and its estimated monthly branded searches moved from 370 to 400. ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gerflor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tarkett did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Karndean | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Quick-Step | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gerflor | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy in New Zealand?": 1. Quick-Step, 2. Pergo, 3. Karndean - Asked ChatGPT "What are the best vinyl and laminate flooring brands in New Zealand?": 1. Karndean, 2. Gerflor, 3. Quick-Step, 4. Pergo - Asked ChatGPT "What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?": 1. Karndean, 2. Quick-Step, 3. Pergo - Searched Google, AI Overview "vinyl plank flooring nz": named none of the brands we track - Searched Google, AI Overview "laminate flooring nz": 1. Quick-Step, 2. Pergo Not named in any answer: Tarkett. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026? - In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%. - In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%. ## How has branded search for Gerflor and Tarkett changed in New Zealand over the last 12 months? | Month | Gerflor estimated searches | Gerflor Share of Search | Gerflor rank | Tarkett estimated searches | Tarkett Share of Search | Tarkett rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90 | 3.8% | 4 | 370 | 15.5% | 3 | | Dec 2025 | 120 | 4.9% | 4 | 280 | 11.3% | 3 | | Jan 2026 | 210 | 9.8% | 4 | 270 | 12.6% | 3 | | Feb 2026 | 130 | 5.9% | 4 | 320 | 14.4% | 3 | | Mar 2026 | 180 | 7% | 4 | 400 | 15.6% | 3 | | Apr 2026 | 150 | 6.3% | 4 | 350 | 14.6% | 3 | | May 2026 | 180 | 6.9% | 4 | 390 | 15% | 3 | | Jun 2026 | 180 | 7.7% | 4 | 370 | 15.7% | 3 | | Jul 2026 | 140 | 5.9% | 4 | 400 | 16.8% | 3 | | Aug 2026 | 130 | 5.3% | 4 | 370 | 15% | 3 | | Sep 2026 | 120 | 5.5% | 4 | 420 | 19.3% | 3 | | Oct 2026 | 150 | 6.9% | 4 | 400 | 18.3% | 3 | ## How are Gerflor’s and Tarkett’s branded searches counted? Brandwave collects information about searches that people make online using Gerflor’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gerflor**: Measured on the search terms “gerflor”, “gerflor ballerina”, “gerflor flooring”, “gerflor gti”, “gerflor gti max”, “gerflor linoleum”, “gerflor primer”, “gerflor pvc”, “gerflor senso”, “gerflor senso adjust”, “gerflor senso natural”, “gerflor senso rustic”, “gerflor senso urban”, “gerflor sports flooring”, “gerflor taraflex”, “gerflor tarasafe”, “gerflor tarasafe ultra”, “gerflor texline”, “gerflor texline hqr”, “gerflor vinyl”, “gerflor vinyl flooring”, “gerflor virtuo” and “vinyl gerflor”, summed into one figure. - **Tarkett**: Measured on the search terms “desso tarkett”, “progen tarkett”, “tarkett”, “tarkett aloft”, “tarkett bioclean”, “tarkett commercial flooring”, “tarkett flooring”, “tarkett granit”, “tarkett gym flooring”, “tarkett iconik”, “tarkett id inspiration”, “tarkett injoy papoula”, “tarkett iq”, “tarkett iq granit”, “tarkett iq megalit”, “tarkett iq optima”, “tarkett johnsonite”, “tarkett laminate flooring”, “tarkett loose lay”, “tarkett optima”, “tarkett progen”, “tarkett refresher”, “tarkett rubber flooring”, “tarkett safetred”, “tarkett vinyl”, “tarkett vinyl flooring”, “tarkett vinyl plank”, “tarkett wood” and “tarkett wood flooring”, summed into one figure. - [Gerflor profile](/demand/nz/brands/gerflor) - [Tarkett profile](/demand/nz/brands/tarkett) - [All vinyl and laminate flooring brands in New Zealand](/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gerflor or Tarkett more popular in search? In October 2026, Tarkett had more branded searches than Gerflor among vinyl and laminate flooring brands in New Zealand. Tarkett had about 400 branded searches, while Gerflor had 150. Tarkett made up 18.3% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 6.9%. ## Cite this page Brandwave. "Gerflor vs Tarkett: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gerflor-vs-tarkett This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gerflor-vs-tarkett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.