--- title: "Gerflor vs Quick-Step: Which is more popular in New Zealand?" description: "Is Gerflor or Quick-Step more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gerflor-vs-quick-step" publisher: "Brandwave" --- # Gerflor vs Quick-Step: Which is more popular in New Zealand? Is Gerflor or Quick-Step more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gerflor and Quick-Step - **Competitive set**: Vinyl and laminate flooring brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gerflor Share of Search**: 6.9% - **Quick-Step Share of Search**: 46.8% ## Is Gerflor or Quick-Step more popular in search? - In October 2026, Quick-Step had more branded searches than Gerflor among vinyl and laminate flooring brands in New Zealand. Quick-Step had about 1,020 branded searches, while Gerflor had 150. Quick-Step made up 46.8% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 6.9%. - Quick-Step was ahead of Gerflor in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 3.8% to 6.9%, and its estimated monthly branded searches moved from 90 to 150. - Across the 12 months ending October 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 50.8% to 46.8%, and its estimated monthly branded searches moved from 1.2K to 1K. ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quick-Step was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gerflor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quick-Step was listed before Gerflor in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Karndean | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Quick-Step | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gerflor | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy in New Zealand?": 1. Quick-Step, 2. Pergo, 3. Karndean - Asked ChatGPT "What are the best vinyl and laminate flooring brands in New Zealand?": 1. Karndean, 2. Gerflor, 3. Quick-Step, 4. Pergo - Asked ChatGPT "What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?": 1. Karndean, 2. Quick-Step, 3. Pergo - Searched Google, AI Overview "vinyl plank flooring nz": named none of the brands we track - Searched Google, AI Overview "laminate flooring nz": 1. Quick-Step, 2. Pergo Not named in any answer: Tarkett. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026? - In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%. - In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%. ## How has branded search for Gerflor and Quick-Step changed in New Zealand over the last 12 months? | Month | Gerflor estimated searches | Gerflor Share of Search | Gerflor rank | Quick-Step estimated searches | Quick-Step Share of Search | Quick-Step rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90 | 3.8% | 4 | 1.2K | 50.8% | 1 | | Dec 2025 | 120 | 4.9% | 4 | 1.5K | 61.9% | 1 | | Jan 2026 | 210 | 9.8% | 4 | 1.1K | 50% | 1 | | Feb 2026 | 130 | 5.9% | 4 | 1.2K | 54.1% | 1 | | Mar 2026 | 180 | 7% | 4 | 1.3K | 51.4% | 1 | | Apr 2026 | 150 | 6.3% | 4 | 1.2K | 49.6% | 1 | | May 2026 | 180 | 6.9% | 4 | 1.3K | 51.2% | 1 | | Jun 2026 | 180 | 7.7% | 4 | 1.3K | 53.6% | 1 | | Jul 2026 | 140 | 5.9% | 4 | 1.3K | 53.8% | 1 | | Aug 2026 | 130 | 5.3% | 4 | 1.3K | 53% | 1 | | Sep 2026 | 120 | 5.5% | 4 | 1.1K | 49.1% | 1 | | Oct 2026 | 150 | 6.9% | 4 | 1K | 46.8% | 1 | ## How are Gerflor’s and Quick-Step’s branded searches counted? Brandwave collects information about searches that people make online using Gerflor’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gerflor**: Measured on the search terms “gerflor”, “gerflor ballerina”, “gerflor flooring”, “gerflor gti”, “gerflor gti max”, “gerflor linoleum”, “gerflor primer”, “gerflor pvc”, “gerflor senso”, “gerflor senso adjust”, “gerflor senso natural”, “gerflor senso rustic”, “gerflor senso urban”, “gerflor sports flooring”, “gerflor taraflex”, “gerflor tarasafe”, “gerflor tarasafe ultra”, “gerflor texline”, “gerflor texline hqr”, “gerflor vinyl”, “gerflor vinyl flooring”, “gerflor virtuo” and “vinyl gerflor”, summed into one figure. - **Quick-Step**: Measured on the search terms “quick step classic”, “quick step flooring”, “quick step impressive”, “quick step laminate”, “quick step majestic”, “quick step underlayment”, “quick step vinyl”, “quickstep”, “quickstep bathroom flooring”, “quickstep creo”, “quickstep eligna”, “quickstep engineered flooring”, “quickstep floor”, “quickstep flooring”, “quickstep flooring herringbone”, “quickstep flooring sale”, “quickstep flooring suppliers”, “quickstep flooring vinyl”, “quickstep herringbone flooring”, “quickstep herringbone laminate”, “quickstep impressive laminate”, “quickstep impressive oak”, “quickstep oak laminate” and “quickstep rigid vinyl”, summed into one figure. - [Gerflor profile](/demand/nz/brands/gerflor) - [Quick-Step profile](/demand/nz/brands/quick-step) - [All vinyl and laminate flooring brands in New Zealand](/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gerflor or Quick-Step more popular in search? In October 2026, Quick-Step had more branded searches than Gerflor among vinyl and laminate flooring brands in New Zealand. Quick-Step had about 1,020 branded searches, while Gerflor had 150. Quick-Step made up 46.8% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 6.9%. ## Cite this page Brandwave. "Gerflor vs Quick-Step: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gerflor-vs-quick-step This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gerflor-vs-quick-step. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.