---
title: "Gerflor vs Karndean: Which is more popular in New Zealand?"
description: "Is Gerflor or Karndean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gerflor-vs-karndean"
publisher: "Brandwave"
---

# Gerflor vs Karndean: Which is more popular in New Zealand?

Is Gerflor or Karndean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vinyl and laminate flooring brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gerflor and Karndean
- **Competitive set**: Vinyl and laminate flooring brands
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Gerflor Share of Search**: 6.9%
- **Karndean Share of Search**: 24.8%

## Is Gerflor or Karndean more popular in search?

- In October 2026, Karndean had more branded searches than Gerflor among vinyl and laminate flooring brands in New Zealand. Karndean had about 540 branded searches, while Gerflor had 150. Karndean made up 24.8% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 6.9%.
- Karndean was ahead of Gerflor in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 3.8% to 6.9%, and its estimated monthly branded searches moved from 90 to 150.
- Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 26.9% to 24.8%, and its estimated monthly branded searches moved from 640 to 540.

## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karndean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gerflor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Karndean was listed before Gerflor in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Karndean | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Quick-Step | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pergo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gerflor | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vinyl and laminate flooring brands

- Asked ChatGPT "Which vinyl and laminate flooring brand should I buy in New Zealand?": 1. Quick-Step, 2. Pergo, 3. Karndean
- Asked ChatGPT "What are the best vinyl and laminate flooring brands in New Zealand?": 1. Karndean, 2. Gerflor, 3. Quick-Step, 4. Pergo
- Asked ChatGPT "What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?": 1. Karndean, 2. Quick-Step, 3. Pergo
- Searched Google, AI Overview "vinyl plank flooring nz": named none of the brands we track
- Searched Google, AI Overview "laminate flooring nz": 1. Quick-Step, 2. Pergo

Not named in any answer: Tarkett.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

- In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.
- In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.

## How has branded search for Gerflor and Karndean changed in New Zealand over the last 12 months?

| Month | Gerflor estimated searches | Gerflor Share of Search | Gerflor rank | Karndean estimated searches | Karndean Share of Search | Karndean rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 90 | 3.8% | 4 | 640 | 26.9% | 2 |
| Dec 2025 | 120 | 4.9% | 4 | 470 | 19% | 2 |
| Jan 2026 | 210 | 9.8% | 4 | 520 | 24.3% | 2 |
| Feb 2026 | 130 | 5.9% | 4 | 480 | 21.6% | 2 |
| Mar 2026 | 180 | 7% | 4 | 580 | 22.6% | 2 |
| Apr 2026 | 150 | 6.3% | 4 | 620 | 25.8% | 2 |
| May 2026 | 180 | 6.9% | 4 | 610 | 23.5% | 2 |
| Jun 2026 | 180 | 7.7% | 4 | 490 | 20.9% | 2 |
| Jul 2026 | 140 | 5.9% | 4 | 490 | 20.6% | 2 |
| Aug 2026 | 130 | 5.3% | 4 | 590 | 23.9% | 2 |
| Sep 2026 | 120 | 5.5% | 4 | 500 | 22.9% | 2 |
| Oct 2026 | 150 | 6.9% | 4 | 540 | 24.8% | 2 |

## How are Gerflor’s and Karndean’s branded searches counted?

Brandwave collects information about searches that people make online using Gerflor’s and Karndean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gerflor**: Measured on the search terms “gerflor”, “gerflor ballerina”, “gerflor flooring”, “gerflor gti”, “gerflor gti max”, “gerflor linoleum”, “gerflor primer”, “gerflor pvc”, “gerflor senso”, “gerflor senso adjust”, “gerflor senso natural”, “gerflor senso rustic”, “gerflor senso urban”, “gerflor sports flooring”, “gerflor taraflex”, “gerflor tarasafe”, “gerflor tarasafe ultra”, “gerflor texline”, “gerflor texline hqr”, “gerflor vinyl”, “gerflor vinyl flooring”, “gerflor virtuo” and “vinyl gerflor”, summed into one figure.
- **Karndean**: Measured on the search terms “auburn oak karndean”, “buy karndean”, “buy karndean flooring”, “champagne oak karndean”, “coastline oak karndean”, “flooring like karndean”, “frosted stone karndean”, “karndean”, “karndean auburn oak”, “karndean bathroom”, “karndean bathroom flooring”, “karndean birch”, “karndean blush oak”, “karndean burnt ginger”, “karndean champagne oak”, “karndean character oak”, “karndean charred oak”, “karndean classic oak”, “karndean coastline oak”, “karndean commercial”, “karndean commercial flooring”, “karndean concrete look”, “karndean core lock”, “karndean cotswold stone”, “karndean country oak”, “karndean cumbrian stone”, “karndean da vinci”, “karndean dark oak”, “karndean dawn oak”, “karndean distressed oak”, “karndean ebony flooring”, “karndean flooring”, “karndean flooring distributors”, “karndean flooring korlok”, “karndean flooring lvt”, “karndean flooring sale”, “karndean flooring suppliers”, “karndean french oak”, “karndean greige oak”, “karndean international”, “karndean kitchen flooring”, “karndean knight”, “karndean knight tile”, “karndean korlok”, “karndean korlok flooring”, “karndean korlok select”, “karndean korlok stone”, “karndean laminate flooring”, “karndean light oak”, “karndean lvp”, “karndean lvt”, “karndean lvt flooring”, “karndean midnight oak”, “karndean morning oak”, “karndean mosaic flooring”, “karndean nimbus oak”, “karndean niveus”, “karndean oak”, “karndean oak flooring”, “karndean opus flooring”, “karndean opus grano”, “karndean opus ignea”, “karndean opus niveus”, “karndean opus terra”, “karndean parquet”, “karndean pearl oak”, “karndean plank flooring”, “karndean portland stone”, “karndean providence”, “karndean rustic oak”, “karndean sale”, “karndean skim coat”, “karndean smoked concrete”, “karndean spring oak”, “karndean stone”, “karndean stone effect”, “karndean summer oak”, “karndean suppliers”, “karndean tackifier”, “karndean tile effect”, “karndean tiles”, “karndean tiles bathroom”, “karndean van gogh”, “karndean vinyl”, “karndean vinyl planks”, “karndean winter oak”, “karndean wood flooring”, “korlok karndean”, “korlok karndean flooring” and “lvt karndean”, summed into one figure.

- [Gerflor profile](/demand/nz/brands/gerflor)
- [Karndean profile](/demand/nz/brands/karndean)
- [All vinyl and laminate flooring brands in New Zealand](/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Gerflor or Karndean more popular in search?

In October 2026, Karndean had more branded searches than Gerflor among vinyl and laminate flooring brands in New Zealand. Karndean had about 540 branded searches, while Gerflor had 150. Karndean made up 24.8% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 6.9%.

## Cite this page

Brandwave. "Gerflor vs Karndean: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gerflor-vs-karndean

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gerflor-vs-karndean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.