--- title: "Gerber vs Milwaukee: Which is searched more in New Zealand?" description: "Is Gerber or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Multi-tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gerber-gear-vs-milwaukee" publisher: "Brandwave" --- # Gerber vs Milwaukee: Which is searched more in New Zealand? Is Gerber or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Multi-tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gerber and Milwaukee - **Competitive set**: Multi-tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gerber Share of Search**: 11.9% - **Milwaukee Share of Search**: 12.4% ## Is Gerber or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Gerber among multi-tool brands in New Zealand. Milwaukee had about 480 branded searches, while Gerber had 460. Milwaukee made up 12.4% of all multi-tool brand searches we track, and Gerber accounted for 11.9%. - The lead changed hands 3 times in the 12 months ending September 2026: Milwaukee took it in June 2026, Gerber took it in July 2026, Milwaukee took it in August 2026. - Across the 12 months ending September 2026, Gerber’s share of searches among multi-tool brands in New Zealand moved from 11% to 11.9%, and its estimated monthly branded searches held steady at 460. - Across the 12 months ending September 2026, Milwaukee’s share of searches among multi-tool brands in New Zealand moved from 7.6% to 12.4%, and its estimated monthly branded searches moved from 320 to 480. ## Top multi-tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gerber was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leatherman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victorinox | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Gerber | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Milwaukee | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about multi-tool brands - Asked ChatGPT "Which multi-tool brand should I buy in New Zealand?": 1. Milwaukee, 2. Leatherman - Asked ChatGPT "What are the best multi-tool brands in New Zealand?": 1. Leatherman, 2. Victorinox, 3. Gerber, 4. Milwaukee - Asked ChatGPT "What's the best multi-tool brand in New Zealand for camping and repairs?": 1. Leatherman, 2. Victorinox - Searched Google, AI Overview "multi tool nz": 1. Leatherman - Searched Google, AI Overview "compact multi tool": 1. Gerber, 2. Victorinox, 3. Leatherman Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand multi-tool brands in September 2026? - In September 2026, Milwaukee gained share of searches among multi-tool brands in New Zealand, from 11.1% to 12.4%. - In September 2026, Gerber gained share of searches among multi-tool brands in New Zealand, from 10.6% to 11.9%. ## Month by month | Month | Gerber estimated searches | Gerber Share of Search | Gerber rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 460 | 11% | 3 | 320 | 7.6% | 4 | | Nov 2025 | 460 | 10.8% | 3 | 320 | 7.5% | 4 | | Dec 2025 | 530 | 10.1% | 3 | 320 | 6.1% | 4 | | Jan 2026 | 490 | 12.5% | 3 | 260 | 6.6% | 4 | | Feb 2026 | 320 | 10% | 3 | 320 | 10% | 4 | | Mar 2026 | 400 | 11.1% | 3 | 320 | 8.9% | 4 | | Apr 2026 | 460 | 11.8% | 3 | 260 | 6.6% | 4 | | May 2026 | 460 | 11% | 3 | 390 | 9.4% | 4 | | Jun 2026 | 370 | 9.8% | 4 | 390 | 10.3% | 3 | | Jul 2026 | 460 | 10.6% | 3 | 390 | 9% | 4 | | Aug 2026 | 460 | 10.6% | 4 | 480 | 11.1% | 3 | | Sep 2026 | 460 | 11.9% | 4 | 480 | 12.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gerber’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gerber**: Measured on the search terms “gerber gear” and “gerber multi tool”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee multi tool” and “milwaukee multitool”, summed into one figure. - [Gerber profile](/demand/nz/brands/gerber-gear) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All multi-tool brands in New Zealand](/demand/nz/categories/nz-multi-tool-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gerber or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Gerber among multi-tool brands in New Zealand. Milwaukee had about 480 branded searches, while Gerber had 460. Milwaukee made up 12.4% of all multi-tool brand searches we track, and Gerber accounted for 11.9%. ## Cite this page Brandwave. "Gerber vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gerber-gear-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gerber-gear-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.