---
title: "GEP vs Ivalua: Which is more popular in New Zealand?"
description: "Is GEP or Ivalua more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Enterprise procurement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gep-vs-ivalua"
publisher: "Brandwave"
---

# GEP vs Ivalua: Which is more popular in New Zealand?

Is GEP or Ivalua more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Enterprise procurement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GEP and Ivalua
- **Competitive set**: Enterprise procurement platforms
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **GEP Share of Search**: 11.6%
- **Ivalua Share of Search**: 2.2%

## Is GEP or Ivalua more popular in search?

- In October 2026, GEP had more branded searches than Ivalua among enterprise procurement platforms in New Zealand. GEP had about 210 branded searches, while Ivalua had 40. GEP made up 11.6% of all enterprise procurement platform searches we track, and Ivalua accounted for 2.2%.
- GEP was ahead of Ivalua in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, GEP’s share of searches among enterprise procurement platforms in New Zealand moved from 5.8% to 11.6%, and its estimated monthly branded searches moved from 110 to 210.
- Across the 12 months ending October 2026, Ivalua’s share of searches among enterprise procurement platforms in New Zealand moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 30 to 40.

## Top enterprise procurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ivalua was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GEP was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ivalua was listed before GEP in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SAP Ariba | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Coupa | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Oracle Fusion Cloud Procurement | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ivalua | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| TechnologyOne | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| JAGGAER | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| GEP | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Zycus | 8th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about enterprise procurement platforms

- Asked ChatGPT "Which enterprise procurement platform should I use in New Zealand?": 1. Coupa, 2. SAP Ariba, 3. Oracle Fusion Cloud Procurement, 4. TechnologyOne
- Asked ChatGPT "What are the best enterprise procurement platforms in New Zealand?": 1. Coupa, 2. SAP Ariba, 3. Oracle Fusion Cloud Procurement, 4. Ivalua, 5. JAGGAER, 6. GEP, 7. TechnologyOne
- Asked ChatGPT "What's the best enterprise procurement platform in New Zealand for a procurement team?": 1. Coupa, 2. SAP Ariba, 3. Oracle Fusion Cloud Procurement, 4. Ivalua, 5. TechnologyOne, 6. JAGGAER
- Searched Google, AI Overview "best procurement software": 1. SAP Ariba, 2. Coupa
- Searched Google, AI Overview "sourcing software": 1. SAP Ariba, 2. Coupa, 3. Ivalua, 4. Zycus

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand enterprise procurement platforms in October 2026?

- In October 2026, GEP gained share of searches among enterprise procurement platforms in New Zealand, from 9.7% to 11.6%.
- In October 2026, Ivalua gained share of searches among enterprise procurement platforms in New Zealand, from 1.7% to 2.2%.

## How has branded search for GEP and Ivalua changed in New Zealand over the last 12 months?

| Month | GEP estimated searches | GEP Share of Search | GEP rank | Ivalua estimated searches | Ivalua Share of Search | Ivalua rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 110 | 5.8% | 4 | 30 | 1.6% | 5 |
| Dec 2025 | 110 | 6.7% | 4 | 30 | 1.8% | 7 |
| Jan 2026 | 90 | 5.7% | 4 | 20 | 1.3% | 6 |
| Feb 2026 | 140 | 7.4% | 4 | 20 | 1.1% | 6 |
| Mar 2026 | 170 | 7.5% | 4 | 40 | 1.8% | 7 |
| Apr 2026 | 110 | 6.5% | 4 | 30 | 1.8% | 5 |
| May 2026 | 170 | 7.9% | 4 | 40 | 1.9% | 6 |
| Jun 2026 | 170 | 8.1% | 4 | 30 | 1.4% | 6 |
| Jul 2026 | 140 | 7% | 4 | 30 | 1.5% | 6 |
| Aug 2026 | 140 | 7.2% | 4 | 40 | 2.1% | 6 |
| Sep 2026 | 170 | 9.7% | 4 | 30 | 1.7% | 6 |
| Oct 2026 | 210 | 11.6% | 4 | 40 | 2.2% | 6 |

## How are GEP’s and Ivalua’s branded searches counted?

Brandwave collects information about searches that people make online using GEP’s and Ivalua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GEP**: Measured on the search term “gep”.
- **Ivalua**: Measured on the search term “ivalua”.

- [GEP profile](/demand/nz/brands/gep)
- [Ivalua profile](/demand/nz/brands/ivalua)
- [All enterprise procurement platforms in New Zealand](/demand/nz/categories/nz-enterprise-procurement-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is GEP or Ivalua more popular in search?

In October 2026, GEP had more branded searches than Ivalua among enterprise procurement platforms in New Zealand. GEP had about 210 branded searches, while Ivalua had 40. GEP made up 11.6% of all enterprise procurement platform searches we track, and Ivalua accounted for 2.2%.

## Cite this page

Brandwave. "GEP vs Ivalua: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gep-vs-ivalua

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gep-vs-ivalua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
