--- title: "Geotab vs Motive: Which is searched more in New Zealand?" description: "Is Geotab or Motive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fleet management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/geotab-vs-motive-fleet" publisher: "Brandwave" --- # Geotab vs Motive: Which is searched more in New Zealand? Is Geotab or Motive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fleet management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Geotab and Motive - **Competitive set**: Fleet management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Geotab Share of Search**: 1.1% - **Motive Share of Search**: 1.7% ## Is Geotab or Motive more popular in search? - In September 2026, Motive had more branded searches than Geotab among fleet management platforms in New Zealand. Motive had about 260 branded searches, while Geotab had 170. Motive made up 1.7% of all fleet management platform searches we track, and Geotab accounted for 1.1%. - Motive was ahead of Geotab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Geotab’s share of searches among fleet management platforms in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 140 to 170. - Across the 12 months ending September 2026, Motive’s share of searches among fleet management platforms in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 260. ## Top fleet management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Geotab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Motive did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EROAD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Argus Tracking | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Teletrac Navman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cartrack | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Smartrak | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fleetpin | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Geotab | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Motive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Verizon Connect | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Azuga | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fleet management platforms - Asked ChatGPT "Which fleet management platform should I use in New Zealand?": 1. Argus Tracking, 2. EROAD, 3. Teletrac Navman, 4. Smartrak, 5. Cartrack - Asked ChatGPT "What are the best fleet management platforms in New Zealand?": 1. EROAD, 2. Argus Tracking, 3. Teletrac Navman, 4. Smartrak, 5. Geotab, 6. Fleetpin, 7. Cartrack - Asked ChatGPT "What's the best fleet management platform in New Zealand for vehicle tracking?": 1. Argus Tracking, 2. EROAD, 3. Fleetpin, 4. Teletrac Navman - Searched Google, AI Overview "fleet management software nz": 1. EROAD, 2. Teletrac Navman, 3. Cartrack - Searched Google, AI Overview "vehicle tracking software": 1. Cartrack, 2. Teletrac Navman Not named in any answer: Motive, Verizon Connect and Azuga. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fleet management platforms in September 2026? - In September 2026, Motive lost share of searches among fleet management platforms in New Zealand, from 2.5% to 1.7%. - Estimated monthly branded searches for Geotab in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. ## Month by month | Month | Geotab estimated searches | Geotab Share of Search | Geotab rank | Motive estimated searches | Motive Share of Search | Motive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 0.9% | 8 | 260 | 1.7% | 7 | | Nov 2025 | 140 | 0.87% | 8 | 210 | 1.3% | 7 | | Dec 2025 | 110 | 0.88% | 8 | 170 | 1.4% | 7 | | Jan 2026 | 90 | 0.68% | 8 | 170 | 1.3% | 7 | | Feb 2026 | 140 | 0.93% | 8 | 210 | 1.4% | 7 | | Mar 2026 | 140 | 0.86% | 8 | 210 | 1.3% | 7 | | Apr 2026 | 140 | 0.94% | 8 | 230 | 1.5% | 7 | | May 2026 | 140 | 0.95% | 8 | 260 | 1.8% | 7 | | Jun 2026 | 170 | 1.1% | 8 | 260 | 1.7% | 7 | | Jul 2026 | 170 | 1.1% | 8 | 230 | 1.5% | 7 | | Aug 2026 | 170 | 1.1% | 8 | 390 | 2.5% | 6 | | Sep 2026 | 170 | 1.1% | 8 | 260 | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Geotab’s and Motive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Geotab**: Measured on the search term “geotab”. - **Motive**: Measured on the search terms “motive”, “motive fleet” and “motivefleet”, summed into one figure. - [Geotab profile](/demand/nz/brands/geotab) - [Motive profile](/demand/nz/brands/motive-fleet) - [All fleet management platforms in New Zealand](/demand/nz/categories/nz-fleet-management-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Geotab or Motive more popular in search? In September 2026, Motive had more branded searches than Geotab among fleet management platforms in New Zealand. Motive had about 260 branded searches, while Geotab had 170. Motive made up 1.7% of all fleet management platform searches we track, and Geotab accounted for 1.1%. ## Cite this page Brandwave. "Geotab vs Motive: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/geotab-vs-motive-fleet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/geotab-vs-motive-fleet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.