--- title: "Gentle Touch Funeral Services vs Terry Longley & Son: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gentle Touch Funeral Services or Terry Longley & Son? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gentle-touch-funeral-services-vs-terry-longley-and-son" publisher: "Brandwave" --- # Gentle Touch Funeral Services vs Terry Longley & Son: Which is more popular by branded search in New Zealand? Which is more popular in search, Gentle Touch Funeral Services or Terry Longley & Son? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gentle Touch Funeral Services and Terry Longley & Son - **Competitive set**: Hastings funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gentle Touch Funeral Services Share of Search**: 4.6% - **Terry Longley & Son Share of Search**: 7.2% ## Which is more popular in search, Gentle Touch Funeral Services or Terry Longley & Son? - In August 2026, Terry Longley & Son had more branded searches than Gentle Touch Funeral Services among hastings funeral directors in New Zealand. Terry Longley & Son was estimated to have 140 branded searches compared to Gentle Touch Funeral Services’ 90, and held a 7.2% Share of Search versus Gentle Touch Funeral Services’ 4.6%. - The lead changed hands 4 times in the 11 months ending August 2026: Gentle Touch Funeral Services took it in January 2026, Terry Longley & Son took it in February 2026, Gentle Touch Funeral Services took it in April 2026, Terry Longley & Son took it in May 2026. - Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand moved from 3% to 4.6%, and its estimated monthly branded searches moved from 60 to 90. - Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hastings funeral directors in New Zealand moved from 7.6% to 7.2%, and its estimated monthly branded searches moved from 150 to 140. ## How did search popularity change for New Zealand hastings funeral directors in August 2026? - In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%. - In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%. ## Month by month | Month | Gentle Touch Funeral Services estimated searches | Gentle Touch Funeral Services Share of Search | Gentle Touch Funeral Services rank | Terry Longley & Son estimated searches | Terry Longley & Son Share of Search | Terry Longley & Son rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 3% | 4 | 150 | 7.6% | 3 | | Nov 2025 | 40 | 2.5% | 4 | 100 | 6.3% | 3 | | Dec 2025 | 50 | 2.8% | 4 | 80 | 4.5% | 3 | | Jan 2026 | 70 | 3.3% | 3 | 60 | 2.8% | 4 | | Feb 2026 | 60 | 4% | 4 | 80 | 5.3% | 3 | | Mar 2026 | 60 | 3.6% | 4 | 80 | 4.8% | 3 | | Apr 2026 | 210 | 11.1% | 3 | 100 | 5.3% | 4 | | May 2026 | 60 | 2.9% | 4 | 140 | 6.7% | 3 | | Jun 2026 | 90 | 4.8% | 4 | 220 | 11.8% | 3 | | Jul 2026 | 50 | 2.1% | 4 | 270 | 11.5% | 3 | | Aug 2026 | 90 | 4.6% | 4 | 140 | 7.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gentle Touch Funeral Services**: Measured on the search terms “gentle touch funeral services”, “gentle touch funeral services hastings” and “gentle touch funerals”, summed into one figure. - **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure. - [Gentle Touch Funeral Services profile](/demand/nz/brands/gentle-touch-funeral-services) - [Terry Longley & Son profile](/demand/nz/brands/terry-longley-and-son) - [All hastings funeral directors in New Zealand](/demand/nz/categories/nz-hastings-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gentle Touch Funeral Services or Terry Longley & Son? In August 2026, Terry Longley & Son had more branded searches than Gentle Touch Funeral Services among hastings funeral directors in New Zealand. Terry Longley & Son was estimated to have 140 branded searches compared to Gentle Touch Funeral Services’ 90, and held a 7.2% Share of Search versus Gentle Touch Funeral Services’ 4.6%. ## Cite this page Brandwave. "Gentle Touch Funeral Services vs Terry Longley & Son: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gentle-touch-funeral-services-vs-terry-longley-and-son This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gentle-touch-funeral-services-vs-terry-longley-and-son. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.