--- title: "Gentle Dental vs Thorndon Dental: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gentle Dental or Thorndon Dental? Compare estimated monthly branded-search demand and Share of Search inside the Wellington dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gentle-dental-vs-thorndon-dental" publisher: "Brandwave" --- # Gentle Dental vs Thorndon Dental: Which is more popular by branded search in New Zealand? Which is more popular in search, Gentle Dental or Thorndon Dental? Compare estimated monthly branded-search demand and Share of Search inside the Wellington dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gentle Dental and Thorndon Dental - **Competitive set**: Wellington dental clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gentle Dental Share of Search**: 4.6% - **Thorndon Dental Share of Search**: 1.2% ## Which is more popular in search, Gentle Dental or Thorndon Dental? - In August 2026, Gentle Dental had more branded searches than Thorndon Dental among wellington dental clinics in New Zealand. Gentle Dental was estimated to have 2.3K branded searches compared to Thorndon Dental’s 610, and held a 4.6% Share of Search versus Thorndon Dental’s 1.2%. - Gentle Dental was ahead of Thorndon Dental in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gentle Dental’s estimated Share of Search among wellington dental clinics in New Zealand moved from 4.4% to 4.6%, and its estimated monthly branded searches moved from 2.1K to 2.3K. - Across the 11 months ending August 2026, Thorndon Dental’s estimated Share of Search among wellington dental clinics in New Zealand moved from 1% to 1.2%, and its estimated monthly branded searches moved from 480 to 610. ## How did search popularity change for New Zealand wellington dental clinics in August 2026? - Estimated monthly branded searches for Thorndon Dental in New Zealand rose 27.1% over 11 measured months, from 480 to 610 in August 2026. - Estimated monthly branded searches for Gentle Dental in New Zealand rose 10.5% over 11 measured months, from 2.1K to 2.3K in August 2026. ## Month by month | Month | Gentle Dental estimated searches | Gentle Dental Share of Search | Gentle Dental rank | Thorndon Dental estimated searches | Thorndon Dental Share of Search | Thorndon Dental rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 4.4% | 3 | 480 | 1% | 4 | | Nov 2025 | 2.1K | 4.5% | 3 | 560 | 1.2% | 4 | | Dec 2025 | 1.7K | 4.6% | 3 | 400 | 1% | 4 | | Jan 2026 | 2.1K | 4.2% | 3 | 540 | 1.1% | 4 | | Feb 2026 | 2.5K | 5.2% | 3 | 610 | 1.3% | 4 | | Mar 2026 | 2.5K | 4.9% | 3 | 660 | 1.3% | 4 | | Apr 2026 | 2.2K | 4.5% | 3 | 570 | 1.1% | 4 | | May 2026 | 2.3K | 4.6% | 3 | 490 | 0.98% | 4 | | Jun 2026 | 2.5K | 4.4% | 3 | 560 | 1% | 4 | | Jul 2026 | 2.3K | 4.8% | 3 | 540 | 1.1% | 4 | | Aug 2026 | 2.3K | 4.6% | 3 | 610 | 1.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gentle Dental’s and Thorndon Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gentle Dental**: Measured on the search terms “gentle dental centre ghuznee street te aro wellington”, “gentle dental centre lower hutt”, “gentle dental lambton”, “gentle dental lower hutt”, “gentle dental upper hutt” and “gentle dental wellington”, summed into one figure. - **Thorndon Dental**: Measured on the search terms “thorndon dental”, “thorndon dental clinic” and “thorndon dental wellington”, summed into one figure. - [Gentle Dental profile](/demand/nz/brands/gentle-dental) - [Thorndon Dental profile](/demand/nz/brands/thorndon-dental) - [All wellington dental clinics in New Zealand](/demand/nz/categories/nz-wellington-dental-clinics): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gentle Dental or Thorndon Dental? In August 2026, Gentle Dental had more branded searches than Thorndon Dental among wellington dental clinics in New Zealand. Gentle Dental was estimated to have 2.3K branded searches compared to Thorndon Dental’s 610, and held a 4.6% Share of Search versus Thorndon Dental’s 1.2%. ## Cite this page Brandwave. "Gentle Dental vs Thorndon Dental: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gentle-dental-vs-thorndon-dental This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gentle-dental-vs-thorndon-dental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.