--- title: "GenomNZ vs LIC: Which is more popular in New Zealand?" description: "Is GenomNZ or LIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/genomnz-vs-lic" publisher: "Brandwave" --- # GenomNZ vs LIC: Which is more popular in New Zealand? Is GenomNZ or LIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GenomNZ and LIC - **Competitive set**: Livestock genetics providers - **Market**: New Zealand - **Month measured**: Oct 2026 - **GenomNZ Share of Search**: 3.9% - **LIC Share of Search**: 47.2% ## Is GenomNZ or LIC more popular in search? - In October 2026, LIC had more branded searches than GenomNZ among livestock genetics providers in New Zealand. LIC had about 600 branded searches, while GenomNZ had 50. LIC made up 47.2% of all livestock genetics provider searches we track, and GenomNZ accounted for 3.9%. - LIC was ahead of GenomNZ in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, GenomNZ’s share of searches among livestock genetics providers in New Zealand moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 40 to 50. - Across the 12 months ending October 2026, LIC’s share of searches among livestock genetics providers in New Zealand moved from 45.5% to 47.2%, and its estimated monthly branded searches moved from 560 to 600. ## Top livestock genetics providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LIC was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GenomNZ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LIC was listed before GenomNZ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LIC | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CRV | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Focus Genetics | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Semex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Samen | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | GenomNZ | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about livestock genetics providers - Asked ChatGPT "Which livestock genetics provider should I hire in New Zealand?": 1. LIC, 2. Focus Genetics, 3. Semex, 4. GenomNZ - Asked ChatGPT "What are the best livestock genetics providers in New Zealand?": 1. LIC, 2. Focus Genetics, 3. CRV, 4. Samen, 5. Semex, 6. GenomNZ - Asked ChatGPT "What's the best livestock genetics provider in New Zealand for dairy herd genetics?": 1. LIC, 2. CRV, 3. Semex - Searched Google, AI Overview "livestock genetics nz": 1. LIC, 2. CRV - Searched Google, AI Overview "best cattle genetics": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand livestock genetics providers in October 2026? - In October 2026, CRV overtook GenomNZ to rank 5th among livestock genetics providers in New Zealand, with 3.9% of the searches. - In October 2026, LIC lost share of searches among livestock genetics providers in New Zealand, from 52.3% to 47.2%. - In October 2026, GenomNZ lost share of searches among livestock genetics providers in New Zealand, from 5.4% to 3.9%. ## How has branded search for GenomNZ and LIC changed in New Zealand over the last 12 months? | Month | GenomNZ estimated searches | GenomNZ Share of Search | GenomNZ rank | LIC estimated searches | LIC Share of Search | LIC rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 3.3% | 6 | 560 | 45.5% | 1 | | Dec 2025 | 30 | 3.6% | 5 | 430 | 51.8% | 1 | | Jan 2026 | 30 | 3.4% | 5 | 420 | 47.2% | 1 | | Feb 2026 | 50 | 3.8% | 5 | 440 | 33.3% | 2 | | Mar 2026 | 70 | 5.2% | 5 | 540 | 40% | 1 | | Apr 2026 | 30 | 2.6% | 5 | 530 | 45.7% | 1 | | May 2026 | 110 | 8.9% | 4 | 530 | 42.7% | 1 | | Jun 2026 | 70 | 5.3% | 5 | 640 | 48.9% | 1 | | Jul 2026 | 30 | 2.7% | 6 | 560 | 50.5% | 1 | | Aug 2026 | 50 | 4.7% | 5 | 580 | 54.7% | 1 | | Sep 2026 | 70 | 5.4% | 5 | 680 | 52.3% | 1 | | Oct 2026 | 50 | 3.9% | 6 | 600 | 47.2% | 1 | ## How are GenomNZ’s and LIC’s branded searches counted? Brandwave collects information about searches that people make online using GenomNZ’s and LIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GenomNZ**: Measured on the search term “genomnz”. - **LIC**: Measured on the search terms “lic bulls”, “lic genetics” and “livestock improvement corporation”, summed into one figure. - [GenomNZ profile](/demand/nz/brands/genomnz) - [LIC profile](/demand/nz/brands/lic) - [All livestock genetics providers in New Zealand](/demand/nz/categories/nz-livestock-genetics-providers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GenomNZ or LIC more popular in search? In October 2026, LIC had more branded searches than GenomNZ among livestock genetics providers in New Zealand. LIC had about 600 branded searches, while GenomNZ had 50. LIC made up 47.2% of all livestock genetics provider searches we track, and GenomNZ accounted for 3.9%. ## Cite this page Brandwave. "GenomNZ vs LIC: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/genomnz-vs-lic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/genomnz-vs-lic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.