--- title: "Genesis Energy vs Nova Energy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Genesis Energy or Nova Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/genesis-energy-vs-nova-energy" publisher: "Brandwave" --- # Genesis Energy vs Nova Energy: Which is more popular by branded search in New Zealand? Which is more popular in search, Genesis Energy or Nova Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Genesis Energy and Nova Energy - **Competitive set**: electricity retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Genesis Energy Share of Search**: 20% - **Nova Energy Share of Search**: 2% ## Which is more popular in search, Genesis Energy or Nova Energy? - In August 2026, Genesis Energy had more branded searches than Nova Energy among electricity retailers in New Zealand. Genesis Energy was estimated to have 86.4K branded searches compared to Nova Energy’s 8.6K, and held a 20% Share of Search versus Nova Energy’s 2%. - Genesis Energy was ahead of Nova Energy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Genesis Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 19.2% to 20%, and its estimated monthly branded searches moved from 69.2K to 86.4K. - Across the 11 months ending August 2026, Nova Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 3% to 2%, and its estimated monthly branded searches moved from 10.7K to 8.6K. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%. - In August 2026, Nova Energy fell from 9th to 10th among electricity retailers in New Zealand. ## Month by month | Month | Genesis Energy estimated searches | Genesis Energy Share of Search | Genesis Energy rank | Nova Energy estimated searches | Nova Energy Share of Search | Nova Energy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 69.2K | 19.2% | 2 | 10.7K | 3% | 9 | | Nov 2025 | 55.2K | 17.5% | 3 | 8.8K | 2.8% | 9 | | Dec 2025 | 45.8K | 16.7% | 3 | 7.1K | 2.6% | 9 | | Jan 2026 | 55.6K | 17.2% | 3 | 8.6K | 2.6% | 9 | | Feb 2026 | 55.2K | 17% | 3 | 8.6K | 2.7% | 9 | | Mar 2026 | 55.2K | 16.8% | 3 | 8.8K | 2.7% | 9 | | Apr 2026 | 55.4K | 15.6% | 3 | 8.8K | 2.5% | 10 | | May 2026 | 67.7K | 18.1% | 3 | 8.7K | 2.3% | 9 | | Jun 2026 | 83.5K | 20.1% | 2 | 8.6K | 2.1% | 9 | | Jul 2026 | 86.9K | 20.7% | 2 | 8.6K | 2% | 9 | | Aug 2026 | 86.4K | 20% | 2 | 8.6K | 2% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Genesis Energy’s and Nova Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Genesis Energy**: Measured on the search terms “Genesis electricity”, “Genesis Energy”, “Genesis Energy New Zealand”, “Genesis Energy NZ”, “Genesis Energy plans”, “Genesis Energy Power Shout”, “Genesis Energy rates”, “Genesis Power”, “Genesis Power plans”, “Genesis Power Shout”, “Power Shout Genesis” and “www genesis energy co nz”, summed into one figure. - **Nova Energy**: Measured on the search terms “Nova Energy”, “Nova Energy gas”, “Nova Energy New Zealand”, “Nova Energy NZ”, “Nova Energy plans”, “Nova Energy rates” and “Nova Energy reviews”, summed into one figure. - [Genesis Energy profile](/demand/nz/brands/genesis-energy) - [Nova Energy profile](/demand/nz/brands/nova-energy) - [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Genesis Energy or Nova Energy? In August 2026, Genesis Energy had more branded searches than Nova Energy among electricity retailers in New Zealand. Genesis Energy was estimated to have 86.4K branded searches compared to Nova Energy’s 8.6K, and held a 20% Share of Search versus Nova Energy’s 2%. ## Cite this page Brandwave. "Genesis Energy vs Nova Energy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/genesis-energy-vs-nova-energy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/genesis-energy-vs-nova-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.