--- title: "Generator vs The Workshop: Which is more popular in New Zealand?" description: "Is Generator or The Workshop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coworking spaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/generator-vs-the-workshop-ponsonby" publisher: "Brandwave" --- # Generator vs The Workshop: Which is more popular in New Zealand? Is Generator or The Workshop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coworking spaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Generator and The Workshop - **Competitive set**: Coworking spaces - **Market**: New Zealand - **Month measured**: Oct 2026 - **Generator Share of Search**: 0.47% - **The Workshop Share of Search**: 2.3% ## Is Generator or The Workshop more popular in search? - In October 2026, The Workshop had more branded searches than Generator among coworking spaces in New Zealand. The Workshop had about 50 branded searches, while Generator had 10. The Workshop made up 2.3% of all coworking space searches we track, and Generator accounted for 0.47%. - The Workshop was ahead of Generator in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Generator’s share of searches among coworking spaces in New Zealand moved from 0.45% to 0.47%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, The Workshop’s share of searches among coworking spaces in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 50. ## Top coworking spaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Workshop was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Generator did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GridAKL | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | The Workshop | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Precinct Flex | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | B:HIVE | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Regus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BizDojo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Generator | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spaces | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about coworking spaces - Asked ChatGPT "Which coworking space should I join in New Zealand?": 1. GridAKL, 2. The Workshop - Asked ChatGPT "What are the best coworking spaces in New Zealand?": 1. GridAKL, 2. The Workshop, 3. Precinct Flex, 4. B:HIVE - Asked ChatGPT "What's the best coworking space in New Zealand for a flexible office?": 1. Precinct Flex, 2. The Workshop, 3. B:HIVE - Searched Google, AI Overview "flexible office space": 1. Spaces Not named in any answer: Regus, BizDojo and Generator. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand coworking spaces in October 2026? Neither Generator nor The Workshop moved beyond provider rounding among coworking spaces in Oct 2026. ## How has branded search for Generator and The Workshop changed in New Zealand over the last 12 months? | Month | Generator estimated searches | Generator Share of Search | Generator rank | The Workshop estimated searches | The Workshop Share of Search | The Workshop rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.45% | 7 | 50 | 2.2% | 6 | | Dec 2025 | 10 | 0.74% | 7 | 20 | 1.5% | 6 | | Jan 2026 | 10 | 0.58% | 7 | 70 | 4.1% | 6 | | Feb 2026 | 10 | 0.47% | 7 | 90 | 4.2% | 6 | | Mar 2026 | 10 | 0.41% | 7 | 50 | 2.1% | 6 | | Apr 2026 | 10 | 0.52% | 7 | 70 | 3.7% | 6 | | May 2026 | 10 | 0.48% | 7 | 90 | 4.3% | 6 | | Jun 2026 | 10 | 0.49% | 7 | 90 | 4.4% | 6 | | Jul 2026 | 10 | 0.51% | 7 | 70 | 3.6% | 6 | | Aug 2026 | 10 | 0.49% | 7 | 50 | 2.5% | 6 | | Sep 2026 | 10 | 0.52% | 7 | 50 | 2.6% | 6 | | Oct 2026 | 10 | 0.47% | 7 | 50 | 2.3% | 6 | ## How are Generator’s and The Workshop’s branded searches counted? Brandwave collects information about searches that people make online using Generator’s and The Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Generator**: Measured on the search term “generator office”. - **The Workshop**: Measured on the search term “the workshop ponsonby”. - [Generator profile](/demand/nz/brands/generator) - [The Workshop profile](/demand/nz/brands/the-workshop-ponsonby) - [All coworking spaces in New Zealand](/demand/nz/categories/nz-coworking-spaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Generator or The Workshop more popular in search? In October 2026, The Workshop had more branded searches than Generator among coworking spaces in New Zealand. The Workshop had about 50 branded searches, while Generator had 10. The Workshop made up 2.3% of all coworking space searches we track, and Generator accounted for 0.47%. ## Cite this page Brandwave. "Generator vs The Workshop: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/generator-vs-the-workshop-ponsonby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/generator-vs-the-workshop-ponsonby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.