--- title: "General Pants Co vs Jay Jays: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, General Pants Co or Jay Jays? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear and surf retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/general-pants-co-vs-jay-jays" publisher: "Brandwave" --- # General Pants Co vs Jay Jays: Which is more popular by branded search in New Zealand? Which is more popular in search, General Pants Co or Jay Jays? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear and surf retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: General Pants Co and Jay Jays - **Competitive set**: Streetwear and surf retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **General Pants Co Share of Search**: 12.5% - **Jay Jays Share of Search**: 27.1% ## Which is more popular in search, General Pants Co or Jay Jays? - In August 2026, Jay Jays had more branded searches than General Pants Co among streetwear and surf retailers in New Zealand. Jay Jays was estimated to have 29.1K branded searches compared to General Pants Co’s 13.5K, and held a 27.1% Share of Search versus General Pants Co’s 12.5%. - Jay Jays was ahead of General Pants Co in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, General Pants Co’s estimated Share of Search among streetwear and surf retailers in New Zealand moved from 12% to 12.5%, and its estimated monthly branded searches moved from 15K to 13.5K. - Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand moved from 27.7% to 27.1%, and its estimated monthly branded searches moved from 34.9K to 29.1K. ## How did search popularity change for New Zealand streetwear and surf retailers in August 2026? - In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%. - In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%. ## Month by month | Month | General Pants Co estimated searches | General Pants Co Share of Search | General Pants Co rank | Jay Jays estimated searches | Jay Jays Share of Search | Jay Jays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15K | 12% | 3 | 34.9K | 27.7% | 2 | | Nov 2025 | 22.5K | 11.4% | 3 | 46.3K | 23.5% | 2 | | Dec 2025 | 19.5K | 9.9% | 3 | 57.5K | 29.2% | 2 | | Jan 2026 | 15.8K | 13.3% | 3 | 30.2K | 25.3% | 2 | | Feb 2026 | 13K | 13.5% | 3 | 24.6K | 25.7% | 2 | | Mar 2026 | 13.1K | 11.2% | 3 | 32.8K | 28.1% | 2 | | Apr 2026 | 13.7K | 11.4% | 3 | 33K | 27.6% | 2 | | May 2026 | 15.9K | 13.1% | 3 | 34K | 28.1% | 2 | | Jun 2026 | 12.9K | 11.4% | 3 | 29K | 25.6% | 2 | | Jul 2026 | 11.1K | 10.9% | 3 | 29K | 28.6% | 2 | | Aug 2026 | 13.5K | 12.5% | 3 | 29.1K | 27.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using General Pants Co’s and Jay Jays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **General Pants Co**: Measured on the search terms “general pants”, “general pants australia”, “general pants co”, “general pants co commercial bay”, “general pants co near me”, “general pants co nz”, “general pants co online”, “general pants co sylvia park”, “general pants jeans”, “general pants near me”, “general pants sale”, “general pants shop”, “generalpants co nz” and “generalpantsco”, summed into one figure. - **Jay Jays**: Measured on the search terms “jay jays”, “jay jays botany”, “jay jays jeans”, “jay jays near me”, “jay jays northland”, “jay jays nz”, “jay jays online”, “jay jays outfits”, “jay jays queensgate”, “jay jays st lukes”, “jay jays sylvia park”, “jay jays t shirts”, “jayjays”, “jayjays albany”, “jayjays christmas shirts”, “jayjays co nz”, “jayjays nz” and “jayjays richmond”, summed into one figure. - [General Pants Co profile](/demand/nz/brands/general-pants-co) - [Jay Jays profile](/demand/nz/brands/jay-jays) - [All streetwear and surf retailers in New Zealand](/demand/nz/categories/nz-streetwear-and-surf-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, General Pants Co or Jay Jays? In August 2026, Jay Jays had more branded searches than General Pants Co among streetwear and surf retailers in New Zealand. Jay Jays was estimated to have 29.1K branded searches compared to General Pants Co’s 13.5K, and held a 27.1% Share of Search versus General Pants Co’s 12.5%. ## Cite this page Brandwave. "General Pants Co vs Jay Jays: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/general-pants-co-vs-jay-jays This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/general-pants-co-vs-jay-jays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.