---
title: "General Assembly vs Le Wagon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, General Assembly or Le Wagon? Compare estimated monthly branded-search demand and Share of Search inside the Coding bootcamps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/general-assembly-vs-le-wagon"
publisher: "Brandwave"
---

# General Assembly vs Le Wagon: Which is more popular by branded search in New Zealand?

Which is more popular in search, General Assembly or Le Wagon? Compare estimated monthly branded-search demand and Share of Search inside the Coding bootcamps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: General Assembly and Le Wagon
- **Competitive set**: Coding bootcamps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **General Assembly Share of Search**: 5.9%
- **Le Wagon Share of Search**: 0.84%

## Which is more popular in search, General Assembly or Le Wagon?

- In August 2026, General Assembly had more branded searches than Le Wagon among coding bootcamps in New Zealand. General Assembly was estimated to have 70 branded searches compared to Le Wagon’s 10, and held a 5.9% Share of Search versus Le Wagon’s 0.84%.
- General Assembly was ahead of Le Wagon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand moved from 8.9% to 5.9%, and its estimated monthly branded searches moved from 100 to 70.
- Across the 11 months ending August 2026, Le Wagon’s estimated Share of Search among coding bootcamps in New Zealand moved from 1.8% to 0.84%, and its estimated monthly branded searches moved from 20 to 10.

## How did search popularity change for New Zealand coding bootcamps in August 2026?

- In August 2026, General Assembly gained estimated Share of Search among coding bootcamps in New Zealand, from 3.6% to 5.9%.
- In August 2026, Le Wagon lost estimated Share of Search among coding bootcamps in New Zealand, from 1.8% to 0.84%.

## Month by month

| Month | General Assembly estimated searches | General Assembly Share of Search | General Assembly rank | Le Wagon estimated searches | Le Wagon Share of Search | Le Wagon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 8.9% | 3 | 20 | 1.8% | 4 |
| Nov 2025 | 70 | 7.1% | 3 | 30 | 3.1% | 4 |
| Dec 2025 | 60 | 7.9% | 3 | 30 | 3.9% | 4 |
| Jan 2026 | 60 | 6.1% | 3 | 20 | 2% | 5 |
| Feb 2026 | 70 | 7.4% | 3 | 20 | 2.1% | 5 |
| Mar 2026 | 80 | 8.2% | 3 | 10 | 1% | 5 |
| Apr 2026 | 100 | 11.1% | 3 | 20 | 2.2% | 4 |
| May 2026 | 100 | 8.8% | 3 | 20 | 1.8% | 5 |
| Jun 2026 | 70 | 6.3% | 3 | 10 | 0.9% | 5 |
| Jul 2026 | 40 | 3.6% | 3 | 20 | 1.8% | 5 |
| Aug 2026 | 70 | 5.9% | 3 | 10 | 0.84% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using General Assembly’s and Le Wagon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **General Assembly**: Measured on the search terms “general assembly”, “general assembly bootcamp”, “general assembly coding”, “general assembly course”, “general assembly near me”, “general assembly nz”, “generalassemb ly”, “generalassembly” and “generalassembly course”, summed into one figure.
- **Le Wagon**: Measured on the search terms “le wagon”, “le wagon bootcamp”, “le wagon coding”, “le wagon course”, “lewagon”, “lewagon bootcamp”, “lewagon coding” and “lewagon course”, summed into one figure.

- [General Assembly profile](/demand/nz/brands/general-assembly)
- [Le Wagon profile](/demand/nz/brands/le-wagon)
- [All coding bootcamps in New Zealand](/demand/nz/categories/nz-coding-bootcamps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, General Assembly or Le Wagon?

In August 2026, General Assembly had more branded searches than Le Wagon among coding bootcamps in New Zealand. General Assembly was estimated to have 70 branded searches compared to Le Wagon’s 10, and held a 5.9% Share of Search versus Le Wagon’s 0.84%.

## Cite this page

Brandwave. "General Assembly vs Le Wagon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/general-assembly-vs-le-wagon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/general-assembly-vs-le-wagon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.