--- title: "Gemma Lee vs JS Industries: Which is searched more in New Zealand?" description: "Is Gemma Lee or JS Industries more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gemma-lee-vs-js-industries" publisher: "Brandwave" --- # Gemma Lee vs JS Industries: Which is searched more in New Zealand? Is Gemma Lee or JS Industries more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gemma Lee and JS Industries - **Competitive set**: Surf brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gemma Lee Share of Search**: 0.6% - **JS Industries Share of Search**: 0.6% ## Is Gemma Lee or JS Industries more popular in search? - In September 2026, Gemma Lee and JS Industries were level in searches among surf brands in New Zealand, with an estimated 110 branded searches each, at 0.6% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: JS Industries took it in March 2026, Gemma Lee took it in August 2026. - Across the 12 months ending September 2026, Gemma Lee’s share of searches among surf brands in New Zealand moved from 0.55% to 0.6%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, JS Industries’ share of searches among surf brands in New Zealand moved from 0.55% to 0.6%, and its estimated monthly branded searches held steady at 110. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JS Industries was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gemma Lee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. JS Industries was listed before Gemma Lee in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Seventhwave | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Roxy | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | JS Industries | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Gemma Lee | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Quiksilver | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy in New Zealand?": 1. Seventhwave, 2. Rip Curl, 3. O'Neill, 4. JS Industries, 5. Billabong - Asked ChatGPT "What are the best surf brands in New Zealand?": 1. Seventhwave, 2. JS Industries, 3. Gemma Lee, 4. Rip Curl, 5. Quiksilver - Asked ChatGPT "What's the best surf brand in New Zealand for beachwear?": 1. Roxy, 2. Gemma Lee, 3. Rip Curl - Searched Google, AI Overview "surf brands": 1. Quiksilver, 2. Billabong, 3. Rip Curl, 4. Volcom, 5. O'Neill, 6. JS Industries - Searched Google, AI Overview "surf clothing nz": 1. Billabong, 2. Volcom, 3. Roxy, 4. Rip Curl Not named in any answer: Salty Crew. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand surf brands in September 2026? Neither Gemma Lee nor JS Industries moved beyond provider rounding among surf brands in Sep 2026. ## Month by month | Month | Gemma Lee estimated searches | Gemma Lee Share of Search | Gemma Lee rank | JS Industries estimated searches | JS Industries Share of Search | JS Industries rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.55% | 9 | 110 | 0.55% | 10 | | Nov 2025 | 260 | 0.85% | 9 | 140 | 0.46% | 10 | | Dec 2025 | 210 | 0.71% | 9 | 140 | 0.47% | 10 | | Jan 2026 | 140 | 0.59% | 9 | 140 | 0.59% | 10 | | Feb 2026 | 140 | 0.82% | 9 | 140 | 0.82% | 10 | | Mar 2026 | 110 | 0.65% | 10 | 170 | 1% | 9 | | Apr 2026 | 70 | 0.38% | 10 | 210 | 1.2% | 9 | | May 2026 | 140 | 0.83% | 10 | 170 | 1% | 9 | | Jun 2026 | 70 | 0.45% | 10 | 140 | 0.89% | 9 | | Jul 2026 | 70 | 0.43% | 10 | 110 | 0.68% | 9 | | Aug 2026 | 110 | 0.65% | 9 | 90 | 0.53% | 10 | | Sep 2026 | 110 | 0.6% | 9 | 110 | 0.6% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Gemma Lee’s and JS Industries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gemma Lee**: Measured on the search term “gemma lee”. - **JS Industries**: Measured on the search term “js industries”. - [Gemma Lee profile](/demand/nz/brands/gemma-lee) - [JS Industries profile](/demand/nz/brands/js-industries) - [All surf brands in New Zealand](/demand/nz/categories/nz-surf-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gemma Lee or JS Industries more popular in search? In September 2026, Gemma Lee and JS Industries were level in searches among surf brands in New Zealand, with an estimated 110 branded searches each, at 0.6% of the total each. ## Cite this page Brandwave. "Gemma Lee vs JS Industries: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gemma-lee-vs-js-industries This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gemma-lee-vs-js-industries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.