--- title: "Gee & Hickton vs Lychgate Funerals: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gee & Hickton or Lychgate Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Wellington funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gee-and-hickton-vs-lychgate-funerals" publisher: "Brandwave" --- # Gee & Hickton vs Lychgate Funerals: Which is more popular by branded search in New Zealand? Which is more popular in search, Gee & Hickton or Lychgate Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Wellington funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gee & Hickton and Lychgate Funerals - **Competitive set**: Wellington funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gee & Hickton Share of Search**: 46.5% - **Lychgate Funerals Share of Search**: 3.5% ## Which is more popular in search, Gee & Hickton or Lychgate Funerals? - In August 2026, Gee & Hickton had more branded searches than Lychgate Funerals among wellington funeral directors in New Zealand. Gee & Hickton was estimated to have 4.7K branded searches compared to Lychgate Funerals’ 360, and held a 46.5% Share of Search versus Lychgate Funerals’ 3.5%. - Gee & Hickton was ahead of Lychgate Funerals in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand moved from 59.2% to 46.5%, and its estimated monthly branded searches moved from 4.9K to 4.7K. - Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand moved from 7.2% to 3.5%, and its estimated monthly branded searches moved from 600 to 360. ## How did search popularity change for New Zealand wellington funeral directors in August 2026? - In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%. - In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%. - Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026. ## Month by month | Month | Gee & Hickton estimated searches | Gee & Hickton Share of Search | Gee & Hickton rank | Lychgate Funerals estimated searches | Lychgate Funerals Share of Search | Lychgate Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 59.2% | 1 | 600 | 7.2% | 3 | | Nov 2025 | 3.5K | 56.3% | 1 | 570 | 9.1% | 3 | | Dec 2025 | 3.9K | 59.6% | 1 | 480 | 7.3% | 3 | | Jan 2026 | 3.5K | 50.7% | 1 | 620 | 9% | 3 | | Feb 2026 | 3.8K | 47.8% | 1 | 1K | 12.7% | 3 | | Mar 2026 | 4K | 52.3% | 1 | 880 | 11.5% | 3 | | Apr 2026 | 5.1K | 56.6% | 1 | 560 | 6.2% | 3 | | May 2026 | 5.8K | 59.9% | 1 | 490 | 5.1% | 3 | | Jun 2026 | 4.5K | 49.2% | 1 | 540 | 6% | 3 | | Jul 2026 | 5.7K | 56.3% | 1 | 310 | 3.1% | 3 | | Aug 2026 | 4.7K | 46.5% | 2 | 360 | 3.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gee & Hickton’s and Lychgate Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gee & Hickton**: Measured on the search terms “gee & hickton”, “gee & hickton funeral directors”, “gee & hickton funeral directors lower hutt”, “gee & hickton funeral directors upper hutt”, “gee & hickton lower hutt”, “gee and hickton”, “gee and hickton funeral”, “gee and hickton funeral home”, “gee and hickton funeral home lower hutt”, “gee hickton” and “gee hickton lower hutt”, summed into one figure. - **Lychgate Funerals**: Measured on the search terms “lychgate”, “lychgate funerals”, “lychgate funerals near me” and “lychgate funerals wellington”, summed into one figure. - [Gee & Hickton profile](/demand/nz/brands/gee-and-hickton) - [Lychgate Funerals profile](/demand/nz/brands/lychgate-funerals) - [All wellington funeral directors in New Zealand](/demand/nz/categories/nz-wellington-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gee & Hickton or Lychgate Funerals? In August 2026, Gee & Hickton had more branded searches than Lychgate Funerals among wellington funeral directors in New Zealand. Gee & Hickton was estimated to have 4.7K branded searches compared to Lychgate Funerals’ 360, and held a 46.5% Share of Search versus Lychgate Funerals’ 3.5%. ## Cite this page Brandwave. "Gee & Hickton vs Lychgate Funerals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gee-and-hickton-vs-lychgate-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gee-and-hickton-vs-lychgate-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.