--- title: "Gee & Hickton vs Harbour City Funeral Home: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gee & Hickton or Harbour City Funeral Home? Compare estimated monthly branded-search demand and Share of Search inside the Wellington funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gee-and-hickton-vs-harbour-city-funeral-home" publisher: "Brandwave" --- # Gee & Hickton vs Harbour City Funeral Home: Which is more popular by branded search in New Zealand? Which is more popular in search, Gee & Hickton or Harbour City Funeral Home? Compare estimated monthly branded-search demand and Share of Search inside the Wellington funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gee & Hickton and Harbour City Funeral Home - **Competitive set**: Wellington funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gee & Hickton Share of Search**: 46.5% - **Harbour City Funeral Home Share of Search**: 49.3% ## Which is more popular in search, Gee & Hickton or Harbour City Funeral Home? - In August 2026, Harbour City Funeral Home had more branded searches than Gee & Hickton among wellington funeral directors in New Zealand. Harbour City Funeral Home was estimated to have 5K branded searches compared to Gee & Hickton’s 4.7K, and held a 49.3% Share of Search versus Gee & Hickton’s 46.5%. - The lead changed hands once in the 11 months ending August 2026: Harbour City Funeral Home took it in August 2026. - Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand moved from 59.2% to 46.5%, and its estimated monthly branded searches moved from 4.9K to 4.7K. - Across the 11 months ending August 2026, Harbour City Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand moved from 33.3% to 49.3%, and its estimated monthly branded searches moved from 2.8K to 5K. ## How did search popularity change for New Zealand wellington funeral directors in August 2026? - In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%. - In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%. ## Month by month | Month | Gee & Hickton estimated searches | Gee & Hickton Share of Search | Gee & Hickton rank | Harbour City Funeral Home estimated searches | Harbour City Funeral Home Share of Search | Harbour City Funeral Home rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 59.2% | 1 | 2.8K | 33.3% | 2 | | Nov 2025 | 3.5K | 56.3% | 1 | 2.1K | 33.8% | 2 | | Dec 2025 | 3.9K | 59.6% | 1 | 2.1K | 32.4% | 2 | | Jan 2026 | 3.5K | 50.7% | 1 | 2.7K | 39.6% | 2 | | Feb 2026 | 3.8K | 47.8% | 1 | 2.7K | 34.5% | 2 | | Mar 2026 | 4K | 52.3% | 1 | 2.7K | 35.3% | 2 | | Apr 2026 | 5.1K | 56.6% | 1 | 3.3K | 36.7% | 2 | | May 2026 | 5.8K | 59.9% | 1 | 3.3K | 34.5% | 2 | | Jun 2026 | 4.5K | 49.2% | 1 | 4K | 44.5% | 2 | | Jul 2026 | 5.7K | 56.3% | 1 | 4K | 40.3% | 2 | | Aug 2026 | 4.7K | 46.5% | 2 | 5K | 49.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gee & Hickton’s and Harbour City Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gee & Hickton**: Measured on the search terms “gee & hickton”, “gee & hickton funeral directors”, “gee & hickton funeral directors lower hutt”, “gee & hickton funeral directors upper hutt”, “gee & hickton lower hutt”, “gee and hickton”, “gee and hickton funeral”, “gee and hickton funeral home”, “gee and hickton funeral home lower hutt”, “gee hickton” and “gee hickton lower hutt”, summed into one figure. - **Harbour City Funeral Home**: Measured on the search terms “harbour city funeral home”, “harbour city funeral home lower hutt”, “harbour city funeral home upper hutt” and “harbour city funeral home wellington”, summed into one figure. - [Gee & Hickton profile](/demand/nz/brands/gee-and-hickton) - [Harbour City Funeral Home profile](/demand/nz/brands/harbour-city-funeral-home) - [All wellington funeral directors in New Zealand](/demand/nz/categories/nz-wellington-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gee & Hickton or Harbour City Funeral Home? In August 2026, Harbour City Funeral Home had more branded searches than Gee & Hickton among wellington funeral directors in New Zealand. Harbour City Funeral Home was estimated to have 5K branded searches compared to Gee & Hickton’s 4.7K, and held a 49.3% Share of Search versus Gee & Hickton’s 46.5%. ## Cite this page Brandwave. "Gee & Hickton vs Harbour City Funeral Home: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gee-and-hickton-vs-harbour-city-funeral-home This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gee-and-hickton-vs-harbour-city-funeral-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.