---
title: "GEA vs Lely: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, GEA or Lely? Compare estimated monthly branded-search demand and Share of Search inside the Milking equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gea-vs-lely"
publisher: "Brandwave"
---

# GEA vs Lely: Which is more popular by branded search in New Zealand?

Which is more popular in search, GEA or Lely? Compare estimated monthly branded-search demand and Share of Search inside the Milking equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GEA and Lely
- **Competitive set**: Milking equipment brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **GEA Share of Search**: 3.4%
- **Lely Share of Search**: 2.5%

## Which is more popular in search, GEA or Lely?

- In August 2026, GEA had more branded searches than Lely among milking equipment brands in New Zealand. GEA was estimated to have 40 branded searches compared to Lely’s 30, and held a 3.4% Share of Search versus Lely’s 2.5%.
- GEA was ahead of Lely in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Lely’s estimated Share of Search among milking equipment brands in New Zealand moved from 2.9% to 2.5%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand milking equipment brands in August 2026?

- In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.
- In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.

## Month by month

| Month | GEA estimated searches | GEA Share of Search | GEA rank | Lely estimated searches | Lely Share of Search | Lely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 2.9% | 4 | 30 | 2.9% | 5 |
| Nov 2025 | 20 | 1.8% | 4 | 10 | 0.88% | 5 |
| Dec 2025 | 20 | 2.4% | 4 | 10 | 1.2% | 5 |
| Jan 2026 | 30 | 3.5% | 4 | 30 | 3.5% | 5 |
| Feb 2026 | 50 | 5.1% | 4 | 10 | 1% | 5 |
| Mar 2026 | 40 | 3.6% | 4 | 20 | 1.8% | 5 |
| Apr 2026 | 40 | 4.6% | 4 | 20 | 2.3% | 5 |
| May 2026 | 30 | 2.6% | 4 | 20 | 1.7% | 5 |
| Jun 2026 | 50 | 4.3% | 4 | 30 | 2.6% | 5 |
| Jul 2026 | 50 | 4.5% | 4 | 20 | 1.8% | 5 |
| Aug 2026 | 40 | 3.4% | 4 | 30 | 2.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GEA’s and Lely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GEA**: Measured on the search terms “gea farm technologies”, “gea milking”, “gea milking machine” and “gea rotary”, summed into one figure.
- **Lely**: Measured on the search terms “lely milking”, “lely milking machine” and “lely robot”, summed into one figure.

- [GEA profile](/demand/nz/brands/gea)
- [Lely profile](/demand/nz/brands/lely)
- [All milking equipment brands in New Zealand](/demand/nz/categories/nz-milking-equipment-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GEA or Lely?

In August 2026, GEA had more branded searches than Lely among milking equipment brands in New Zealand. GEA was estimated to have 40 branded searches compared to Lely’s 30, and held a 3.4% Share of Search versus Lely’s 2.5%.

## Cite this page

Brandwave. "GEA vs Lely: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gea-vs-lely

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gea-vs-lely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.