--- title: "Gault Mitchell Law vs Rainey Collins Lawyers: Which is more popular in New Zealand?" description: "Is Gault Mitchell Law or Rainey Collins Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gault-mitchell-law-vs-rainey-collins-lawyers" publisher: "Brandwave" --- # Gault Mitchell Law vs Rainey Collins Lawyers: Which is more popular in New Zealand? Is Gault Mitchell Law or Rainey Collins Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gault Mitchell Law and Rainey Collins Lawyers - **Competitive set**: Wellington law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gault Mitchell Law Share of Search**: 9.9% - **Rainey Collins Lawyers Share of Search**: 24.3% ## Is Gault Mitchell Law or Rainey Collins Lawyers more popular in search? - In October 2026, Rainey Collins Lawyers had more branded searches than Gault Mitchell Law among Wellington law firms in New Zealand. Rainey Collins Lawyers had about 270 branded searches, while Gault Mitchell Law had 110. Rainey Collins Lawyers made up 24.3% of all Wellington law firm searches we track, and Gault Mitchell Law accounted for 9.9%. - Rainey Collins Lawyers was ahead of Gault Mitchell Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Gault Mitchell Law’s share of searches among Wellington law firms in New Zealand moved from 14% to 9.9%, and its estimated monthly branded searches moved from 170 to 110. - Across the 12 months ending October 2026, Rainey Collins Lawyers’ share of searches among Wellington law firms in New Zealand moved from 22.3% to 24.3%, and its estimated monthly branded searches held steady at 270. ## Top Wellington law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gault Mitchell Law and Rainey Collins Lawyers were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rainey Collins Lawyers was listed before Gault Mitchell Law in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rainey Collins Lawyers | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gibson Sheat Lawyers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Gault Mitchell Law | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | JB Morrison | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Macalister Mazengarb | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Cameron Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Wellington law firms - Asked ChatGPT "Which law firm should I hire in Wellington, New Zealand?": 1. Gibson Sheat Lawyers, 2. Rainey Collins Lawyers, 3. Gault Mitchell Law - Asked ChatGPT "What are the best law firms in Wellington, New Zealand?": 1. Gault Mitchell Law, 2. Gibson Sheat Lawyers, 3. Rainey Collins Lawyers - Asked ChatGPT "What's the best law firm in Wellington, New Zealand for legal advice?": 1. Rainey Collins Lawyers, 2. Gault Mitchell Law, 3. Gibson Sheat Lawyers - Searched Google, AI Overview "business lawyer wellington": 1. Gibson Sheat Lawyers, 2. Macalister Mazengarb Not named in any answer: JB Morrison and Cameron Lawyers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington law firms in October 2026? - In October 2026, Rainey Collins Lawyers gained share of searches among Wellington law firms in New Zealand, from 21.1% to 24.3%. - In October 2026, Gault Mitchell Law lost share of searches among Wellington law firms in New Zealand, from 13.3% to 9.9%. ## How has branded search for Gault Mitchell Law and Rainey Collins Lawyers changed in New Zealand over the last 12 months? | Month | Gault Mitchell Law estimated searches | Gault Mitchell Law Share of Search | Gault Mitchell Law rank | Rainey Collins Lawyers estimated searches | Rainey Collins Lawyers Share of Search | Rainey Collins Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 170 | 14% | 5 | 270 | 22.3% | 1 | | Dec 2025 | 140 | 13.1% | 5 | 330 | 30.8% | 1 | | Jan 2026 | 140 | 15.9% | 4 | 210 | 23.9% | 2 | | Feb 2026 | 170 | 14% | 5 | 260 | 21.5% | 3 | | Mar 2026 | 170 | 10.9% | 5 | 390 | 25% | 2 | | Apr 2026 | 140 | 11.6% | 5 | 270 | 22.3% | 2 | | May 2026 | 260 | 18.8% | 3 | 330 | 23.9% | 1 | | Jun 2026 | 110 | 8.7% | 5 | 330 | 26.2% | 1 | | Jul 2026 | 140 | 11.7% | 5 | 330 | 27.5% | 1 | | Aug 2026 | 110 | 8.5% | 5 | 330 | 25.6% | 1 | | Sep 2026 | 170 | 13.3% | 5 | 270 | 21.1% | 2 | | Oct 2026 | 110 | 9.9% | 5 | 270 | 24.3% | 2 | ## How are Gault Mitchell Law’s and Rainey Collins Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using Gault Mitchell Law’s and Rainey Collins Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gault Mitchell Law**: Measured on the search terms “gault mitchell”, “gault mitchell law” and “gaultmitchell”, summed into one figure. - **Rainey Collins Lawyers**: Measured on the search terms “rainey collins lawyers” and “rainey collins lawyers wellington”, summed into one figure. - [Gault Mitchell Law profile](/demand/nz/brands/gault-mitchell-law) - [Rainey Collins Lawyers profile](/demand/nz/brands/rainey-collins-lawyers) - [All Wellington law firms in New Zealand](/demand/nz/locations/wellington/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gault Mitchell Law or Rainey Collins Lawyers more popular in search? In October 2026, Rainey Collins Lawyers had more branded searches than Gault Mitchell Law among Wellington law firms in New Zealand. Rainey Collins Lawyers had about 270 branded searches, while Gault Mitchell Law had 110. Rainey Collins Lawyers made up 24.3% of all Wellington law firm searches we track, and Gault Mitchell Law accounted for 9.9%. ## Cite this page Brandwave. "Gault Mitchell Law vs Rainey Collins Lawyers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gault-mitchell-law-vs-rainey-collins-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gault-mitchell-law-vs-rainey-collins-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.