--- title: "Gault Mitchell Law vs JB Morrison: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gault Mitchell Law or JB Morrison? Compare estimated monthly branded-search demand and Share of Search inside the Wellington law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gault-mitchell-law-vs-jb-morrison" publisher: "Brandwave" --- # Gault Mitchell Law vs JB Morrison: Which is more popular by branded search in New Zealand? Which is more popular in search, Gault Mitchell Law or JB Morrison? Compare estimated monthly branded-search demand and Share of Search inside the Wellington law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gault Mitchell Law and JB Morrison - **Competitive set**: Wellington law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gault Mitchell Law Share of Search**: 29.4% - **JB Morrison Share of Search**: 47.1% ## Which is more popular in search, Gault Mitchell Law or JB Morrison? - In August 2026, JB Morrison had more branded searches than Gault Mitchell Law among wellington law firms in New Zealand. JB Morrison was estimated to have 1.1K branded searches compared to Gault Mitchell Law’s 700, and held a 47.1% Share of Search versus Gault Mitchell Law’s 29.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Gault Mitchell Law took it in May 2026, JB Morrison took it in June 2026. - Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand moved from 34.5% to 29.4%, and its estimated monthly branded searches moved from 860 to 700. - Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand moved from 43% to 47.1%, and its estimated monthly branded searches held steady at 1.1K. ## How did search popularity change for New Zealand wellington law firms in August 2026? - In August 2026, JB Morrison gained estimated Share of Search among wellington law firms in New Zealand, from 43.8% to 47.1%. - In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 33% to 29.4%. ## Month by month | Month | Gault Mitchell Law estimated searches | Gault Mitchell Law Share of Search | Gault Mitchell Law rank | JB Morrison estimated searches | JB Morrison Share of Search | JB Morrison rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 860 | 34.5% | 2 | 1.1K | 43% | 1 | | Nov 2025 | 860 | 33.1% | 2 | 1.1K | 41.2% | 1 | | Dec 2025 | 700 | 34.3% | 2 | 740 | 36.3% | 1 | | Jan 2026 | 740 | 35.2% | 2 | 840 | 40% | 1 | | Feb 2026 | 700 | 30.6% | 2 | 1K | 44.1% | 1 | | Mar 2026 | 910 | 29.3% | 2 | 1.4K | 46.6% | 1 | | Apr 2026 | 910 | 34.5% | 2 | 1.1K | 42.4% | 1 | | May 2026 | 1.1K | 38% | 1 | 1K | 36.6% | 2 | | Jun 2026 | 740 | 28.8% | 2 | 1.2K | 46.7% | 1 | | Jul 2026 | 740 | 33% | 2 | 980 | 43.8% | 1 | | Aug 2026 | 700 | 29.4% | 2 | 1.1K | 47.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gault Mitchell Law’s and JB Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gault Mitchell Law**: Measured on the search terms “gault mitchell”, “gault mitchell law”, “gault mitchell law wellington”, “gault mitchell lawyers” and “gaultmitchell”, summed into one figure. - **JB Morrison**: Measured on the search terms “jb morrison”, “jb morrison lawyers”, “jb morrison rotorua” and “jb morrison wellington”, summed into one figure. - [Gault Mitchell Law profile](/demand/nz/brands/gault-mitchell-law) - [JB Morrison profile](/demand/nz/brands/jb-morrison) - [All wellington law firms in New Zealand](/demand/nz/categories/nz-wellington-law-firms): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gault Mitchell Law or JB Morrison? In August 2026, JB Morrison had more branded searches than Gault Mitchell Law among wellington law firms in New Zealand. JB Morrison was estimated to have 1.1K branded searches compared to Gault Mitchell Law’s 700, and held a 47.1% Share of Search versus Gault Mitchell Law’s 29.4%. ## Cite this page Brandwave. "Gault Mitchell Law vs JB Morrison: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gault-mitchell-law-vs-jb-morrison This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gault-mitchell-law-vs-jb-morrison. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.