--- title: "Gatorade vs Horleys: Which is more popular in New Zealand?" description: "Is Gatorade or Horleys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gatorade-vs-horleys" publisher: "Brandwave" --- # Gatorade vs Horleys: Which is more popular in New Zealand? Is Gatorade or Horleys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gatorade and Horleys - **Competitive set**: Electrolyte drink brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gatorade Share of Search**: 6.8% - **Horleys Share of Search**: 1.8% ## Is Gatorade or Horleys more popular in search? - In October 2026, Gatorade had more branded searches than Horleys among electrolyte drink brands in New Zealand. Gatorade had about 2,100 branded searches, while Horleys had 540. Gatorade made up 6.8% of all electrolyte drink brand searches we track, and Horleys accounted for 1.8%. - Gatorade was ahead of Horleys in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Gatorade’s share of searches among electrolyte drink brands in New Zealand moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 1.9K to 2.1K. - Across the 12 months ending October 2026, Horleys’ share of searches among electrolyte drink brands in New Zealand moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 560 to 540. ## Top electrolyte drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Horleys was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Gatorade did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Powerade | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Hydralyte | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Pure Sports Nutrition | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Musashi | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | LMNT | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Gatorade | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Horleys | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Nuun | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electrolyte drink brands - Asked ChatGPT "Which electrolyte drink brand should I buy in New Zealand?": 1. Hydralyte, 2. Powerade - Asked ChatGPT "What are the best electrolyte drink brands in New Zealand?": 1. Hydralyte, 2. Pure Sports Nutrition, 3. Powerade, 4. LMNT - Asked ChatGPT "What's the best electrolyte drink brand in New Zealand for sport recovery?": 1. Horleys - Searched Google, AI Overview "sports drink nz": 1. Powerade, 2. Pure Sports Nutrition, 3. Musashi Not named in any answer: Gatorade and Nuun. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand electrolyte drink brands in October 2026? - In October 2026, Gatorade lost share of searches among electrolyte drink brands in New Zealand, from 8% to 6.8%. ## How has branded search for Gatorade and Horleys changed in New Zealand over the last 12 months? | Month | Gatorade estimated searches | Gatorade Share of Search | Gatorade rank | Horleys estimated searches | Horleys Share of Search | Horleys rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 7.5% | 5 | 560 | 2.3% | 6 | | Dec 2025 | 1.9K | 8.8% | 4 | 450 | 2.1% | 6 | | Jan 2026 | 1.9K | 7.9% | 5 | 720 | 3% | 6 | | Feb 2026 | 2.1K | 8.5% | 5 | 550 | 2.2% | 6 | | Mar 2026 | 2.2K | 8.5% | 5 | 470 | 1.8% | 7 | | Apr 2026 | 1.8K | 8.6% | 5 | 470 | 2.2% | 6 | | May 2026 | 2.2K | 8.8% | 4 | 600 | 2.4% | 6 | | Jun 2026 | 1.9K | 7.9% | 4 | 460 | 1.9% | 6 | | Jul 2026 | 1.9K | 8.2% | 4 | 490 | 2.2% | 6 | | Aug 2026 | 2.8K | 9.7% | 4 | 530 | 1.8% | 6 | | Sep 2026 | 2.2K | 8% | 5 | 470 | 1.7% | 6 | | Oct 2026 | 2.1K | 6.8% | 5 | 540 | 1.8% | 6 | ## How are Gatorade’s and Horleys’ branded searches counted? Brandwave collects information about searches that people make online using Gatorade’s and Horleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gatorade**: Measured on the search terms “gatorade”, “gatorade drink”, “gatorade pods”, “gatorade thirst quencher”, “gatorade towel” and “gatorade zero”, summed into one figure. - **Horleys**: Measured on the search terms “horleys”, “horleys carbless crunch”, “horleys electrolytes”, “horleys replace”, “horleys sculpt” and “horleys slim shake”, summed into one figure. - [Gatorade profile](/demand/nz/brands/gatorade) - [Horleys profile](/demand/nz/brands/horleys) - [All electrolyte drink brands in New Zealand](/demand/nz/categories/nz-electrolyte-drink-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gatorade or Horleys more popular in search? In October 2026, Gatorade had more branded searches than Horleys among electrolyte drink brands in New Zealand. Gatorade had about 2,100 branded searches, while Horleys had 540. Gatorade made up 6.8% of all electrolyte drink brand searches we track, and Horleys accounted for 1.8%. ## Cite this page Brandwave. "Gatorade vs Horleys: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gatorade-vs-horleys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gatorade-vs-horleys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.