--- title: "Gato Loco vs The Mount Hair Collective: Which is searched more in New Zealand?" description: "Is Gato Loco or The Mount Hair Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gato-loco-vs-the-mount-hair-collective" publisher: "Brandwave" --- # Gato Loco vs The Mount Hair Collective: Which is searched more in New Zealand? Is Gato Loco or The Mount Hair Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gato Loco and The Mount Hair Collective - **Competitive set**: Tauranga hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gato Loco Share of Search**: 15.4% - **The Mount Hair Collective Share of Search**: 2.3% ## Is Gato Loco or The Mount Hair Collective more popular in search? - In September 2026, Gato Loco had more branded searches than The Mount Hair Collective among Tauranga hair salons in New Zealand. Gato Loco had about 330 branded searches, while The Mount Hair Collective had 50. Gato Loco made up 15.4% of all Tauranga hair salon searches we track, and The Mount Hair Collective accounted for 2.3%. - Gato Loco was ahead of The Mount Hair Collective in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gato Loco’s share of searches among Tauranga hair salons in New Zealand moved from 9.3% to 15.4%, and its estimated monthly branded searches moved from 200 to 330. - Across the 12 months ending September 2026, The Mount Hair Collective’s share of searches among Tauranga hair salons in New Zealand moved from 3.3% to 2.3%, and its estimated monthly branded searches moved from 70 to 50. ## Top Tauranga hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, both Gato Loco and The Mount Hair Collective showed up in all three answers. Gato Loco was listed before The Mount Hair Collective in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gato Loco | 1st | 3 of 3 | 3 of 3 | | The Mount Hair Collective | 2nd | 3 of 3 | 3 of 3 | | Hair To Stare At | 3rd | 2 of 3 | 2 of 3 | | Platinum Hair Studio Tauranga | 3rd | 2 of 3 | 2 of 3 | | TLC Hairdressing | 5th | 2 of 3 | 2 of 3 | | Scarlet Hair Studio | 6th | 2 of 3 | 2 of 3 | | Rodney Wayne | Not ranked | 0 of 3 | 0 of 3 | | Salon One | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga hair salons - Asked ChatGPT "Which hair salon should I go to in Tauranga, New Zealand?": 1. Gato Loco, 2. Platinum Hair Studio Tauranga, 3. The Mount Hair Collective, 4. Scarlet Hair Studio - Asked ChatGPT "What are the best hair salons in Tauranga, New Zealand?": 1. Gato Loco, 2. The Mount Hair Collective, 3. Hair To Stare At, 4. Scarlet Hair Studio, 5. TLC Hairdressing, 6. Platinum Hair Studio Tauranga - Asked ChatGPT "What's the best hair salon in Tauranga, New Zealand for a haircut?": 1. Gato Loco, 2. The Mount Hair Collective, 3. TLC Hairdressing, 4. Hair To Stare At Not named in any answer: Rodney Wayne and Salon One. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga hair salons in September 2026? - In September 2026, Gato Loco overtook Rodney Wayne to rank 2nd among Tauranga hair salons in New Zealand, with 15.4% of the searches. - In September 2026, The Mount Hair Collective lost share of searches among Tauranga hair salons in New Zealand, from 3.4% to 2.3%. ## Month by month | Month | Gato Loco estimated searches | Gato Loco Share of Search | Gato Loco rank | The Mount Hair Collective estimated searches | The Mount Hair Collective Share of Search | The Mount Hair Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 200 | 9.3% | 5 | 70 | 3.3% | 8 | | Nov 2025 | 190 | 9.2% | 4 | 70 | 3.4% | 7 | | Dec 2025 | 180 | 8.7% | 5 | 70 | 3.4% | 8 | | Jan 2026 | 220 | 9.4% | 4 | 90 | 3.8% | 8 | | Feb 2026 | 220 | 10.6% | 4 | 70 | 3.4% | 8 | | Mar 2026 | 270 | 11.8% | 4 | 110 | 4.8% | 7 | | Apr 2026 | 270 | 13.1% | 3 | 110 | 5.3% | 7 | | May 2026 | 220 | 10.5% | 4 | 110 | 5.3% | 8 | | Jun 2026 | 270 | 12.7% | 3 | 70 | 3.3% | 8 | | Jul 2026 | 350 | 15.6% | 2 | 90 | 4% | 8 | | Aug 2026 | 230 | 11.2% | 3 | 70 | 3.4% | 8 | | Sep 2026 | 330 | 15.4% | 2 | 50 | 2.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Gato Loco’s and The Mount Hair Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gato Loco**: Measured on the search terms “gato loco” and “gato loco tauranga”, summed into one figure. - **The Mount Hair Collective**: Measured on the search term “the mount hair collective”. - [Gato Loco profile](/demand/nz/brands/gato-loco) - [The Mount Hair Collective profile](/demand/nz/brands/the-mount-hair-collective) - [All Tauranga hair salons in New Zealand](/demand/nz/locations/tauranga/hair-salons): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gato Loco or The Mount Hair Collective more popular in search? In September 2026, Gato Loco had more branded searches than The Mount Hair Collective among Tauranga hair salons in New Zealand. Gato Loco had about 330 branded searches, while The Mount Hair Collective had 50. Gato Loco made up 15.4% of all Tauranga hair salon searches we track, and The Mount Hair Collective accounted for 2.3%. ## Cite this page Brandwave. "Gato Loco vs The Mount Hair Collective: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gato-loco-vs-the-mount-hair-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gato-loco-vs-the-mount-hair-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.