--- title: "Gateway Funeral Services vs Willetts Funeral Services: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gateway Funeral Services or Willetts Funeral Services? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gateway-funeral-services-vs-willetts-funeral-services" publisher: "Brandwave" --- # Gateway Funeral Services vs Willetts Funeral Services: Which is more popular by branded search in New Zealand? Which is more popular in search, Gateway Funeral Services or Willetts Funeral Services? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gateway Funeral Services and Willetts Funeral Services - **Competitive set**: Whakatane funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gateway Funeral Services Share of Search**: 31.3% - **Willetts Funeral Services Share of Search**: 68.8% ## Which is more popular in search, Gateway Funeral Services or Willetts Funeral Services? - In August 2026, Willetts Funeral Services had more branded searches than Gateway Funeral Services among whakatane funeral directors in New Zealand. Willetts Funeral Services was estimated to have 770 branded searches compared to Gateway Funeral Services’ 350, and held a 68.8% Share of Search versus Gateway Funeral Services’ 31.3%. - Willetts Funeral Services was ahead of Gateway Funeral Services in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gateway Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand moved from 22.4% to 31.3%, and its estimated monthly branded searches held steady at 350. - Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand moved from 77.6% to 68.8%, and its estimated monthly branded searches moved from 1.2K to 770. ## How did search popularity change for New Zealand whakatane funeral directors in August 2026? - In August 2026, Willetts Funeral Services gained estimated Share of Search among whakatane funeral directors in New Zealand, from 61.7% to 68.8%. - In August 2026, Gateway Funeral Services lost estimated Share of Search among whakatane funeral directors in New Zealand, from 38.3% to 31.3%. ## Month by month | Month | Gateway Funeral Services estimated searches | Gateway Funeral Services Share of Search | Gateway Funeral Services rank | Willetts Funeral Services estimated searches | Willetts Funeral Services Share of Search | Willetts Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 22.4% | 2 | 1.2K | 77.6% | 1 | | Nov 2025 | 210 | 19.1% | 2 | 890 | 80.9% | 1 | | Dec 2025 | 260 | 20.3% | 2 | 1K | 79.7% | 1 | | Jan 2026 | 400 | 30.1% | 2 | 930 | 69.9% | 1 | | Feb 2026 | 210 | 17.6% | 2 | 980 | 82.4% | 1 | | Mar 2026 | 220 | 20.4% | 2 | 860 | 79.6% | 1 | | Apr 2026 | 170 | 21.5% | 2 | 620 | 78.5% | 1 | | May 2026 | 260 | 29.5% | 2 | 620 | 70.5% | 1 | | Jun 2026 | 320 | 31.4% | 2 | 700 | 68.6% | 1 | | Jul 2026 | 490 | 38.3% | 2 | 790 | 61.7% | 1 | | Aug 2026 | 350 | 31.3% | 2 | 770 | 68.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gateway Funeral Services’ and Willetts Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gateway Funeral Services**: Measured on the search terms “gateway funeral services” and “gateway funeral services whakatane”, summed into one figure. - **Willetts Funeral Services**: Measured on the search terms “willetts funeral services” and “willetts funeral services whakatane”, summed into one figure. - [Gateway Funeral Services profile](/demand/nz/brands/gateway-funeral-services) - [Willetts Funeral Services profile](/demand/nz/brands/willetts-funeral-services) - [All whakatane funeral directors in New Zealand](/demand/nz/categories/nz-whakatane-funeral-directors): The set both shares are measured inside, 2 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gateway Funeral Services or Willetts Funeral Services? In August 2026, Willetts Funeral Services had more branded searches than Gateway Funeral Services among whakatane funeral directors in New Zealand. Willetts Funeral Services was estimated to have 770 branded searches compared to Gateway Funeral Services’ 350, and held a 68.8% Share of Search versus Gateway Funeral Services’ 31.3%. ## Cite this page Brandwave. "Gateway Funeral Services vs Willetts Funeral Services: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gateway-funeral-services-vs-willetts-funeral-services This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gateway-funeral-services-vs-willetts-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.