--- title: "Gates Optometrists vs Paterson Burn: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gates Optometrists or Paterson Burn? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gates-optometrists-vs-paterson-burn" publisher: "Brandwave" --- # Gates Optometrists vs Paterson Burn: Which is more popular by branded search in New Zealand? Which is more popular in search, Gates Optometrists or Paterson Burn? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gates Optometrists and Paterson Burn - **Competitive set**: Hamilton optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gates Optometrists Share of Search**: 2.7% - **Paterson Burn Share of Search**: 36.7% ## Which is more popular in search, Gates Optometrists or Paterson Burn? - In August 2026, Paterson Burn had more branded searches than Gates Optometrists among hamilton optometrists in New Zealand. Paterson Burn was estimated to have 1.9K branded searches compared to Gates Optometrists’ 140, and held a 36.7% Share of Search versus Gates Optometrists’ 2.7%. - Paterson Burn was ahead of Gates Optometrists in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 190 to 140. - Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand moved from 38.3% to 36.7%, and its estimated monthly branded searches moved from 1.7K to 1.9K. ## How did search popularity change for New Zealand hamilton optometrists in August 2026? - In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 39.3% to 36.7%. - Estimated monthly branded searches for Gates Optometrists in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026. ## Month by month | Month | Gates Optometrists estimated searches | Gates Optometrists Share of Search | Gates Optometrists rank | Paterson Burn estimated searches | Paterson Burn Share of Search | Paterson Burn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 4.2% | 3 | 1.7K | 38.3% | 2 | | Nov 2025 | 170 | 3.8% | 3 | 1.7K | 38.6% | 2 | | Dec 2025 | 120 | 3.3% | 3 | 1.5K | 41.3% | 2 | | Jan 2026 | 120 | 2.7% | 3 | 1.8K | 39.1% | 2 | | Feb 2026 | 120 | 2.7% | 3 | 1.8K | 39.7% | 2 | | Mar 2026 | 130 | 2.4% | 3 | 2.2K | 39.5% | 2 | | Apr 2026 | 110 | 2.5% | 3 | 1.6K | 37.7% | 2 | | May 2026 | 140 | 2.9% | 3 | 2K | 42.6% | 2 | | Jun 2026 | 130 | 2.6% | 3 | 2.3K | 45.3% | 2 | | Jul 2026 | 130 | 2.4% | 3 | 2.2K | 39.3% | 2 | | Aug 2026 | 140 | 2.7% | 3 | 1.9K | 36.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gates Optometrists’ and Paterson Burn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gates Optometrists**: Measured on the search terms “gates optometrists”, “gates optometrists auckland” and “gates optometrists hamilton”, summed into one figure. - **Paterson Burn**: Measured on the search terms “paterson burn”, “paterson burn cambridge”, “paterson burn cambridge nz”, “paterson burn chartwell”, “paterson burn fraser street”, “paterson burn hamilton”, “paterson burn optometrist”, “paterson burn optometrists cambridge”, “paterson burn optometrists hamilton”, “paterson burn optometrists hamilton cbd”, “paterson burn optometrists te awamutu”, “paterson burn optometrists thames”, “paterson burn optometrists tokoroa”, “paterson burn optometrists waiuku”, “paterson burn tauranga”, “paterson burn te awamutu”, “paterson burn thames”, “paterson burn tokoroa”, “paterson burn waiuku” and “patersonburn”, summed into one figure. - [Gates Optometrists profile](/demand/nz/brands/gates-optometrists) - [Paterson Burn profile](/demand/nz/brands/paterson-burn) - [All hamilton optometrists in New Zealand](/demand/nz/categories/nz-hamilton-optometrists): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gates Optometrists or Paterson Burn? In August 2026, Paterson Burn had more branded searches than Gates Optometrists among hamilton optometrists in New Zealand. Paterson Burn was estimated to have 1.9K branded searches compared to Gates Optometrists’ 140, and held a 36.7% Share of Search versus Gates Optometrists’ 2.7%. ## Cite this page Brandwave. "Gates Optometrists vs Paterson Burn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gates-optometrists-vs-paterson-burn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gates-optometrists-vs-paterson-burn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.