---
title: "Gascoigne Wicks vs Wain & Naysmith: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gascoigne Wicks or Wain & Naysmith? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gascoigne-wicks-vs-wain-naysmith"
publisher: "Brandwave"
---

# Gascoigne Wicks vs Wain & Naysmith: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gascoigne Wicks or Wain & Naysmith? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gascoigne Wicks and Wain & Naysmith
- **Competitive set**: Blenheim law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gascoigne Wicks Share of Search**: 5.2%
- **Wain & Naysmith Share of Search**: 3.2%

## Which is more popular in search, Gascoigne Wicks or Wain & Naysmith?

- In August 2026, Gascoigne Wicks had more branded searches than Wain & Naysmith among blenheim law firms in New Zealand. Gascoigne Wicks was estimated to have 370 branded searches compared to Wain & Naysmith’s 230, and held a 5.2% Share of Search versus Wain & Naysmith’s 3.2%.
- Gascoigne Wicks was ahead of Wain & Naysmith in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gascoigne Wicks’ estimated Share of Search among blenheim law firms in New Zealand moved from 28.6% to 5.2%, and its estimated monthly branded searches moved from 400 to 370.
- Across the 11 months ending August 2026, Wain & Naysmith’s estimated Share of Search among blenheim law firms in New Zealand moved from 22.1% to 3.2%, and its estimated monthly branded searches moved from 310 to 230.

## How did search popularity change for New Zealand blenheim law firms in August 2026?

- In August 2026, Gascoigne Wicks lost estimated Share of Search among blenheim law firms in New Zealand, from 8% to 5.2%.
- In August 2026, Wain & Naysmith lost estimated Share of Search among blenheim law firms in New Zealand, from 4.9% to 3.2%.

## Month by month

| Month | Gascoigne Wicks estimated searches | Gascoigne Wicks Share of Search | Gascoigne Wicks rank | Wain & Naysmith estimated searches | Wain & Naysmith Share of Search | Wain & Naysmith rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 28.6% | 1 | 310 | 22.1% | 3 |
| Nov 2025 | 380 | 29.5% | 1 | 270 | 20.9% | 3 |
| Dec 2025 | 370 | 30.6% | 1 | 290 | 24% | 3 |
| Jan 2026 | 310 | 25.4% | 2 | 270 | 22.1% | 3 |
| Feb 2026 | 440 | 30.6% | 1 | 350 | 24.3% | 3 |
| Mar 2026 | 490 | 32% | 1 | 360 | 23.5% | 2 |
| Apr 2026 | 420 | 5.8% | 2 | 310 | 4.3% | 4 |
| May 2026 | 440 | 5.9% | 2 | 290 | 3.9% | 4 |
| Jun 2026 | 470 | 7.1% | 2 | 330 | 5% | 3 |
| Jul 2026 | 510 | 8% | 2 | 310 | 4.9% | 3 |
| Aug 2026 | 370 | 5.2% | 2 | 230 | 3.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gascoigne Wicks’ and Wain & Naysmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gascoigne Wicks**: Measured on the search terms “gascoigne wicks”, “gascoigne wicks blenheim” and “gascoigne wicks nz”, summed into one figure.
- **Wain & Naysmith**: Measured on the search terms “wain & naysmith”, “wain and naysmith” and “wain and naysmith blenheim”, summed into one figure.

- [Gascoigne Wicks profile](/demand/nz/brands/gascoigne-wicks)
- [Wain & Naysmith profile](/demand/nz/brands/wain-naysmith)
- [All blenheim law firms in New Zealand](/demand/nz/categories/nz-blenheim-law-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gascoigne Wicks or Wain & Naysmith?

In August 2026, Gascoigne Wicks had more branded searches than Wain & Naysmith among blenheim law firms in New Zealand. Gascoigne Wicks was estimated to have 370 branded searches compared to Wain & Naysmith’s 230, and held a 5.2% Share of Search versus Wain & Naysmith’s 3.2%.

## Cite this page

Brandwave. "Gascoigne Wicks vs Wain & Naysmith: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gascoigne-wicks-vs-wain-naysmith

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gascoigne-wicks-vs-wain-naysmith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.