--- title: "Gascoigne Wicks vs Hardy-Jones Clark: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gascoigne Wicks or Hardy-Jones Clark? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gascoigne-wicks-vs-hardy-jones-clark" publisher: "Brandwave" --- # Gascoigne Wicks vs Hardy-Jones Clark: Which is more popular by branded search in New Zealand? Which is more popular in search, Gascoigne Wicks or Hardy-Jones Clark? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gascoigne Wicks and Hardy-Jones Clark - **Competitive set**: Blenheim law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gascoigne Wicks Share of Search**: 5.2% - **Hardy-Jones Clark Share of Search**: 4% ## Which is more popular in search, Gascoigne Wicks or Hardy-Jones Clark? - In August 2026, Gascoigne Wicks had more branded searches than Hardy-Jones Clark among blenheim law firms in New Zealand. Gascoigne Wicks was estimated to have 370 branded searches compared to Hardy-Jones Clark’s 280, and held a 5.2% Share of Search versus Hardy-Jones Clark’s 4%. - The lead changed hands 2 times in the 11 months ending August 2026: Hardy-Jones Clark took it in January 2026, Gascoigne Wicks took it in February 2026. - Across the 11 months ending August 2026, Gascoigne Wicks’ estimated Share of Search among blenheim law firms in New Zealand moved from 28.6% to 5.2%, and its estimated monthly branded searches moved from 400 to 370. - Across the 11 months ending August 2026, Hardy-Jones Clark’s estimated Share of Search among blenheim law firms in New Zealand moved from 22.1% to 4%, and its estimated monthly branded searches moved from 310 to 280. ## How did search popularity change for New Zealand blenheim law firms in August 2026? - In August 2026, Gascoigne Wicks lost estimated Share of Search among blenheim law firms in New Zealand, from 8% to 5.2%. - In August 2026, Hardy-Jones Clark rose from 4th to 3rd among blenheim law firms in New Zealand. ## Month by month | Month | Gascoigne Wicks estimated searches | Gascoigne Wicks Share of Search | Gascoigne Wicks rank | Hardy-Jones Clark estimated searches | Hardy-Jones Clark Share of Search | Hardy-Jones Clark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 28.6% | 1 | 310 | 22.1% | 2 | | Nov 2025 | 380 | 29.5% | 1 | 310 | 24% | 2 | | Dec 2025 | 370 | 30.6% | 1 | 300 | 24.8% | 2 | | Jan 2026 | 310 | 25.4% | 2 | 370 | 30.3% | 1 | | Feb 2026 | 440 | 30.6% | 1 | 360 | 25% | 2 | | Mar 2026 | 490 | 32% | 1 | 350 | 22.9% | 3 | | Apr 2026 | 420 | 5.8% | 2 | 350 | 4.9% | 3 | | May 2026 | 440 | 5.9% | 2 | 300 | 4% | 3 | | Jun 2026 | 470 | 7.1% | 2 | 300 | 4.5% | 4 | | Jul 2026 | 510 | 8% | 2 | 270 | 4.3% | 4 | | Aug 2026 | 370 | 5.2% | 2 | 280 | 4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gascoigne Wicks’ and Hardy-Jones Clark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gascoigne Wicks**: Measured on the search terms “gascoigne wicks”, “gascoigne wicks blenheim” and “gascoigne wicks nz”, summed into one figure. - **Hardy-Jones Clark**: Measured on the search terms “hardy jones clark”, “hardy-jones clark” and “hardy-jones clark blenheim”, summed into one figure. - [Gascoigne Wicks profile](/demand/nz/brands/gascoigne-wicks) - [Hardy-Jones Clark profile](/demand/nz/brands/hardy-jones-clark) - [All blenheim law firms in New Zealand](/demand/nz/categories/nz-blenheim-law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gascoigne Wicks or Hardy-Jones Clark? In August 2026, Gascoigne Wicks had more branded searches than Hardy-Jones Clark among blenheim law firms in New Zealand. Gascoigne Wicks was estimated to have 370 branded searches compared to Hardy-Jones Clark’s 280, and held a 5.2% Share of Search versus Hardy-Jones Clark’s 4%. ## Cite this page Brandwave. "Gascoigne Wicks vs Hardy-Jones Clark: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gascoigne-wicks-vs-hardy-jones-clark This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gascoigne-wicks-vs-hardy-jones-clark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.