--- title: "Gary Pickering Funerals vs Wairarapa Funeral Services: Which is more popular in New Zealand?" description: "Is Gary Pickering Funerals or Wairarapa Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Masterton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gary-pickering-funerals-vs-wairarapa-funeral-services" publisher: "Brandwave" --- # Gary Pickering Funerals vs Wairarapa Funeral Services: Which is more popular in New Zealand? Is Gary Pickering Funerals or Wairarapa Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Masterton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gary Pickering Funerals and Wairarapa Funeral Services - **Competitive set**: Masterton funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gary Pickering Funerals Share of Search**: 15.2% - **Wairarapa Funeral Services Share of Search**: 23.9% ## Is Gary Pickering Funerals or Wairarapa Funeral Services more popular in search? - In October 2026, Wairarapa Funeral Services had more branded searches than Gary Pickering Funerals among Masterton funeral directors in New Zealand. Wairarapa Funeral Services had about 110 branded searches, while Gary Pickering Funerals had 70. Wairarapa Funeral Services made up 23.9% of all Masterton funeral director searches we track, and Gary Pickering Funerals accounted for 15.2%. - The lead changed hands 8 times in the 12 months ending October 2026: Gary Pickering Funerals took it in December 2025, Wairarapa Funeral Services took it in February 2026, Gary Pickering Funerals took it in March 2026, Wairarapa Funeral Services took it in April 2026, Gary Pickering Funerals took it in May 2026, Wairarapa Funeral Services took it in August 2026, Gary Pickering Funerals took it in September 2026, Wairarapa Funeral Services took it in October 2026. - Across the 12 months ending October 2026, Gary Pickering Funerals’ share of searches among Masterton funeral directors in New Zealand moved from 13.9% to 15.2%, and its estimated monthly branded searches moved from 50 to 70. - Across the 12 months ending October 2026, Wairarapa Funeral Services’ share of searches among Masterton funeral directors in New Zealand moved from 25% to 23.9%, and its estimated monthly branded searches moved from 90 to 110. ## Top Masterton funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, both Gary Pickering Funerals and Wairarapa Funeral Services showed up in all three answers. Wairarapa Funeral Services was listed before Gary Pickering Funerals in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Wairarapa Funeral Services | 1st | 3 of 3 | 3 of 3 | | Rosewood Funerals | 2nd | 3 of 3 | 3 of 3 | | Gary Pickering Funerals | 3rd | 3 of 3 | 3 of 3 | ## Every AI answer about Masterton funeral directors - Asked ChatGPT "Which funeral director should I hire in Masterton, New Zealand?": 1. Wairarapa Funeral Services, 2. Rosewood Funerals, 3. Gary Pickering Funerals - Asked ChatGPT "What are the best funeral directors in Masterton, New Zealand?": 1. Wairarapa Funeral Services, 2. Rosewood Funerals, 3. Gary Pickering Funerals - Asked ChatGPT "What's the best funeral director in Masterton, New Zealand for a funeral?": 1. Wairarapa Funeral Services, 2. Rosewood Funerals, 3. Gary Pickering Funerals Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Masterton funeral directors in October 2026? - In October 2026, Wairarapa Funeral Services overtook Gary Pickering Funerals to rank 2nd among Masterton funeral directors in New Zealand, with 23.9% of the searches. - In October 2026, Gary Pickering Funerals lost share of searches among Masterton funeral directors in New Zealand, from 18.9% to 15.2%. ## How has branded search for Gary Pickering Funerals and Wairarapa Funeral Services changed in New Zealand over the last 12 months? | Month | Gary Pickering Funerals estimated searches | Gary Pickering Funerals Share of Search | Gary Pickering Funerals rank | Wairarapa Funeral Services estimated searches | Wairarapa Funeral Services Share of Search | Wairarapa Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 13.9% | 3 | 90 | 25% | 2 | | Dec 2025 | 100 | 40% | 1 | 70 | 28% | 3 | | Jan 2026 | 100 | 25% | 2 | 70 | 17.5% | 3 | | Feb 2026 | 90 | 28.1% | 3 | 110 | 34.4% | 2 | | Mar 2026 | 80 | 20.5% | 2 | 70 | 17.9% | 3 | | Apr 2026 | 100 | 16.4% | 3 | 140 | 23% | 2 | | May 2026 | 90 | 18.4% | 2 | 70 | 14.3% | 3 | | Jun 2026 | 80 | 22.9% | 2 | 70 | 20% | 3 | | Jul 2026 | 90 | 19.6% | 2 | 90 | 19.6% | 3 | | Aug 2026 | 60 | 13.3% | 3 | 90 | 20% | 2 | | Sep 2026 | 100 | 18.9% | 2 | 90 | 17% | 3 | | Oct 2026 | 70 | 15.2% | 3 | 110 | 23.9% | 2 | ## How are Gary Pickering Funerals’ and Wairarapa Funeral Services’ branded searches counted? Brandwave collects information about searches that people make online using Gary Pickering Funerals’ and Wairarapa Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gary Pickering Funerals**: Measured on the search terms “gary pickering funerals” and “gary pickering funerals masterton”, summed into one figure. - **Wairarapa Funeral Services**: Measured on the search term “wairarapa funeral services”. - [Gary Pickering Funerals profile](/demand/nz/brands/gary-pickering-funerals) - [Wairarapa Funeral Services profile](/demand/nz/brands/wairarapa-funeral-services) - [All Masterton funeral directors in New Zealand](/demand/nz/locations/masterton/funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gary Pickering Funerals or Wairarapa Funeral Services more popular in search? In October 2026, Wairarapa Funeral Services had more branded searches than Gary Pickering Funerals among Masterton funeral directors in New Zealand. Wairarapa Funeral Services had about 110 branded searches, while Gary Pickering Funerals had 70. Wairarapa Funeral Services made up 23.9% of all Masterton funeral director searches we track, and Gary Pickering Funerals accounted for 15.2%. ## Cite this page Brandwave. "Gary Pickering Funerals vs Wairarapa Funeral Services: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/gary-pickering-funerals-vs-wairarapa-funeral-services This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gary-pickering-funerals-vs-wairarapa-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.