---
title: "Gary Pickering Funerals vs Rosewood Funerals: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gary Pickering Funerals or Rosewood Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Masterton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gary-pickering-funerals-vs-rosewood-funerals"
publisher: "Brandwave"
---

# Gary Pickering Funerals vs Rosewood Funerals: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gary Pickering Funerals or Rosewood Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Masterton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gary Pickering Funerals and Rosewood Funerals
- **Competitive set**: Masterton funeral directors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gary Pickering Funerals Share of Search**: 16.7%
- **Rosewood Funerals Share of Search**: 83.3%

## Which is more popular in search, Gary Pickering Funerals or Rosewood Funerals?

- In August 2026, Rosewood Funerals had more branded searches than Gary Pickering Funerals among masterton funeral directors in New Zealand. Rosewood Funerals was estimated to have 300 branded searches compared to Gary Pickering Funerals’ 60, and held an 83.3% Share of Search versus Gary Pickering Funerals’ 16.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Gary Pickering Funerals took it in December 2025, Rosewood Funerals took it in January 2026.
- Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand moved from 42.1% to 16.7%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, Rosewood Funerals’ estimated Share of Search among masterton funeral directors in New Zealand moved from 57.9% to 83.3%, and its estimated monthly branded searches moved from 110 to 300.

## How did search popularity change for New Zealand masterton funeral directors in August 2026?

- In August 2026, Rosewood Funerals gained estimated Share of Search among masterton funeral directors in New Zealand, from 75.7% to 83.3%.
- In August 2026, Gary Pickering Funerals lost estimated Share of Search among masterton funeral directors in New Zealand, from 24.3% to 16.7%.

## Month by month

| Month | Gary Pickering Funerals estimated searches | Gary Pickering Funerals Share of Search | Gary Pickering Funerals rank | Rosewood Funerals estimated searches | Rosewood Funerals Share of Search | Rosewood Funerals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 42.1% | 2 | 110 | 57.9% | 1 |
| Nov 2025 | 50 | 18.5% | 2 | 220 | 81.5% | 1 |
| Dec 2025 | 100 | 55.6% | 1 | 80 | 44.4% | 2 |
| Jan 2026 | 100 | 30.3% | 2 | 230 | 69.7% | 1 |
| Feb 2026 | 90 | 42.9% | 2 | 120 | 57.1% | 1 |
| Mar 2026 | 80 | 25% | 2 | 240 | 75% | 1 |
| Apr 2026 | 100 | 21.3% | 2 | 370 | 78.7% | 1 |
| May 2026 | 90 | 21.4% | 2 | 330 | 78.6% | 1 |
| Jun 2026 | 80 | 28.6% | 2 | 200 | 71.4% | 1 |
| Jul 2026 | 90 | 24.3% | 2 | 280 | 75.7% | 1 |
| Aug 2026 | 60 | 16.7% | 2 | 300 | 83.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gary Pickering Funerals’ and Rosewood Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gary Pickering Funerals**: Measured on the search terms “gary pickering funerals” and “gary pickering funerals masterton”, summed into one figure.
- **Rosewood Funerals**: Measured on the search terms “rosewood funerals” and “rosewood funerals masterton”, summed into one figure.

- [Gary Pickering Funerals profile](/demand/nz/brands/gary-pickering-funerals)
- [Rosewood Funerals profile](/demand/nz/brands/rosewood-funerals)
- [All masterton funeral directors in New Zealand](/demand/nz/locations/masterton/funeral-directors): The set both shares are measured inside, 2 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gary Pickering Funerals or Rosewood Funerals?

In August 2026, Rosewood Funerals had more branded searches than Gary Pickering Funerals among masterton funeral directors in New Zealand. Rosewood Funerals was estimated to have 300 branded searches compared to Gary Pickering Funerals’ 60, and held an 83.3% Share of Search versus Gary Pickering Funerals’ 16.7%.

## Cite this page

Brandwave. "Gary Pickering Funerals vs Rosewood Funerals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gary-pickering-funerals-vs-rosewood-funerals

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gary-pickering-funerals-vs-rosewood-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.