--- title: "Garrett vs Minelab: Which is searched more in New Zealand?" description: "Is Garrett or Minelab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal detector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/garrett-vs-minelab" publisher: "Brandwave" --- # Garrett vs Minelab: Which is searched more in New Zealand? Is Garrett or Minelab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal detector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garrett and Minelab - **Competitive set**: Metal detector brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Garrett Share of Search**: 16.7% - **Minelab Share of Search**: 12.5% ## Is Garrett or Minelab more popular in search? - In September 2026, Garrett had more branded searches than Minelab among metal detector brands in New Zealand. Garrett had about 240 branded searches, while Minelab had 180. Garrett made up 16.7% of all metal detector brand searches we track, and Minelab accounted for 12.5%. - The lead changed hands 3 times in the 12 months ending September 2026: Garrett took it in May 2026, Minelab took it in July 2026, Garrett took it in September 2026. - Across the 12 months ending September 2026, Garrett’s share of searches among metal detector brands in New Zealand moved from 11.7% to 16.7%, and its estimated monthly branded searches moved from 190 to 240. - Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand moved from 14.1% to 12.5%, and its estimated monthly branded searches moved from 230 to 180. ## Top metal detector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Minelab appeared in all five answers. Garrett was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Minelab was listed before Garrett in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Minelab | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nokta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Garrett | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher-Price | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about metal detector brands - Asked ChatGPT "Which metal detector brand should I buy in New Zealand?": 1. Minelab, 2. Nokta, 3. Garrett - Asked ChatGPT "What are the best metal detector brands in New Zealand?": 1. Minelab, 2. Garrett, 3. Nokta, 4. Fisher-Price - Asked ChatGPT "What's the best metal detector brand in New Zealand for treasure hunting?": 1. Minelab, 2. Nokta, 3. Garrett - Searched Google, AI Overview "metal detector nz": 1. Garrett, 2. Nokta, 3. Minelab - Searched Google, AI Overview "gold detector nz": 1. Minelab Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand metal detector brands in September 2026? - In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches. - In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%. ## Month by month | Month | Garrett estimated searches | Garrett Share of Search | Garrett rank | Minelab estimated searches | Minelab Share of Search | Minelab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 11.7% | 3 | 230 | 14.1% | 2 | | Nov 2025 | 170 | 9.3% | 3 | 200 | 10.9% | 2 | | Dec 2025 | 170 | 9.7% | 3 | 250 | 14.3% | 2 | | Jan 2026 | 200 | 14.5% | 3 | 250 | 18.1% | 2 | | Feb 2026 | 230 | 18.3% | 2 | 230 | 18.3% | 3 | | Mar 2026 | 190 | 14.1% | 3 | 220 | 16.3% | 2 | | Apr 2026 | 170 | 14.5% | 3 | 180 | 15.4% | 2 | | May 2026 | 350 | 25.7% | 2 | 180 | 13.2% | 3 | | Jun 2026 | 280 | 21.7% | 2 | 230 | 17.8% | 3 | | Jul 2026 | 200 | 15.7% | 3 | 250 | 19.7% | 2 | | Aug 2026 | 200 | 13.2% | 3 | 250 | 16.4% | 2 | | Sep 2026 | 240 | 16.7% | 2 | 180 | 12.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Garrett’s and Minelab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garrett**: Measured on the search terms “garrett” and “garrett metal detector”, summed into one figure. - **Minelab**: Measured on the search terms “minelab” and “minelab metal detector”, summed into one figure. - [Garrett profile](/demand/nz/brands/garrett) - [Minelab profile](/demand/nz/brands/minelab) - [All metal detector brands in New Zealand](/demand/nz/categories/nz-metal-detector-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Garrett or Minelab more popular in search? In September 2026, Garrett had more branded searches than Minelab among metal detector brands in New Zealand. Garrett had about 240 branded searches, while Minelab had 180. Garrett made up 16.7% of all metal detector brand searches we track, and Minelab accounted for 12.5%. ## Cite this page Brandwave. "Garrett vs Minelab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/garrett-vs-minelab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garrett-vs-minelab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.