---
title: "Garnier vs The Ordinary: Which is searched more in New Zealand?"
description: "Is Garnier or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/garnier-vs-the-ordinary-skincare"
publisher: "Brandwave"
---

# Garnier vs The Ordinary: Which is searched more in New Zealand?

Is Garnier or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Garnier and The Ordinary
- **Competitive set**: Face cleanser brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Garnier Share of Search**: 2.1%
- **The Ordinary Share of Search**: 9.8%

## Is Garnier or The Ordinary more popular in search?

- In September 2026, The Ordinary had more branded searches than Garnier among face cleanser brands in New Zealand. The Ordinary had about 9,200 branded searches, while Garnier had 2,010. The Ordinary made up 9.8% of all face cleanser brand searches we track, and Garnier accounted for 2.1%.
- The Ordinary was ahead of Garnier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garnier’s share of searches among face cleanser brands in New Zealand moved from 2% to 2.1%, and its estimated monthly branded searches moved from 1.5K to 2K.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among face cleanser brands in New Zealand moved from 12% to 9.8%, and its estimated monthly branded searches moved from 9K to 9.2K.

## Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garnier did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Cetaphil | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| La Roche-Posay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| COSRX | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| The Ordinary | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kiehl's | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about face cleanser brands

- Asked ChatGPT "Which face cleanser brand should I buy in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary
- Asked ChatGPT "What are the best face cleanser brands in New Zealand?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary
- Asked ChatGPT "What's the best face cleanser brand in New Zealand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay
- Searched Google, AI Overview "best face cleanser": 1. COSRX, 2. CeraVe, 3. La Roche-Posay, 4. Kiehl's
- Searched Google, AI Overview "gentle face cleanser": named none of the brands we track

Not named in any answer: Beauty of Joseon, Neutrogena, Aveeno, Bioderma, Medik8, Garnier, Eucerin and SKIN1004.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand face cleanser brands in September 2026?

- In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches.
- Estimated monthly branded searches for Garnier in New Zealand rose 31.4% over 12 measured months, from 1.5K to 2K in September 2026.

## Month by month

| Month | Garnier estimated searches | Garnier Share of Search | Garnier rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5K | 2% | 11 | 9K | 12% | 3 |
| Nov 2025 | 1.7K | 2.1% | 10 | 10.6K | 12.7% | 3 |
| Dec 2025 | 1.6K | 2.2% | 10 | 8.9K | 11.7% | 3 |
| Jan 2026 | 1.5K | 1.9% | 11 | 9.2K | 11.7% | 3 |
| Feb 2026 | 1.5K | 2.2% | 11 | 7.5K | 11.3% | 3 |
| Mar 2026 | 1.5K | 2.1% | 11 | 8K | 10.9% | 3 |
| Apr 2026 | 1.5K | 1.9% | 12 | 9.3K | 11.9% | 3 |
| May 2026 | 1.5K | 1.8% | 12 | 9.6K | 11.6% | 3 |
| Jun 2026 | 1.6K | 2% | 12 | 8.4K | 10.2% | 3 |
| Jul 2026 | 2K | 2.3% | 11 | 9.7K | 11% | 3 |
| Aug 2026 | 2.1K | 2.2% | 12 | 9.7K | 10.2% | 3 |
| Sep 2026 | 2K | 2.1% | 12 | 9.2K | 9.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Garnier’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Garnier**: Measured on the search terms “crema bb garnier”, “garnier” and “garnier cleanser”, summed into one figure.
- **The Ordinary**: Measured on the search terms “the ordinary”, “the ordinary cleanser”, “the ordinary niacinamide”, “the ordinary retinol”, “the ordinary serum” and “the ordinary skincare”, summed into one figure.

- [Garnier profile](/demand/nz/brands/garnier)
- [The Ordinary profile](/demand/nz/brands/the-ordinary-skincare)
- [All face cleanser brands in New Zealand](/demand/nz/categories/nz-face-cleanser-brands): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Garnier or The Ordinary more popular in search?

In September 2026, The Ordinary had more branded searches than Garnier among face cleanser brands in New Zealand. The Ordinary had about 9,200 branded searches, while Garnier had 2,010. The Ordinary made up 9.8% of all face cleanser brand searches we track, and Garnier accounted for 2.1%.

## Cite this page

Brandwave. "Garnier vs The Ordinary: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/garnier-vs-the-ordinary-skincare

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garnier-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
