---
title: "Garnier Nutrisse vs Wella Professionals: Which is searched more in New Zealand?"
description: "Is Garnier Nutrisse or Wella Professionals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/garnier-nutrisse-vs-wella-professionals"
publisher: "Brandwave"
---

# Garnier Nutrisse vs Wella Professionals: Which is searched more in New Zealand?

Is Garnier Nutrisse or Wella Professionals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Garnier Nutrisse and Wella Professionals
- **Competitive set**: Hair color brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Garnier Nutrisse Share of Search**: 7.3%
- **Wella Professionals Share of Search**: 5%

## Is Garnier Nutrisse or Wella Professionals more popular in search?

- In September 2026, Garnier Nutrisse had more branded searches than Wella Professionals among hair color brands in New Zealand. Garnier Nutrisse had about 1,300 branded searches, while Wella Professionals had 890. Garnier Nutrisse made up 7.3% of all hair color brand searches we track, and Wella Professionals accounted for 5%.
- The lead changed hands 2 times in the 12 months ending September 2026: Wella Professionals took it in November 2025, Garnier Nutrisse took it in December 2025.
- Across the 12 months ending September 2026, Garnier Nutrisse’s share of searches among hair color brands in New Zealand moved from 6.6% to 7.3%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair color brands in New Zealand moved from 4.9% to 5%, and its estimated monthly branded searches moved from 760 to 890.

## Top hair color brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garnier Nutrisse and Wella Professionals were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wella Professionals was listed before Garnier Nutrisse in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| L'Oréal Paris | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Schwarzkopf | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Wella Professionals | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Goldwell | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Clairol | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Redken | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Garnier Nutrisse | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Revlon | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Manic Panic | 9th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about hair color brands

- Asked ChatGPT "Which hair colour brand should I buy in New Zealand?": 1. L'Oréal Paris, 2. Schwarzkopf
- Asked ChatGPT "What are the best hair colour brands in New Zealand?": 1. L'Oréal Paris, 2. Schwarzkopf, 3. Wella Professionals, 4. Goldwell, 5. Garnier Nutrisse
- Asked ChatGPT "What's the best hair colour brand in New Zealand for at home colouring?": 1. L'Oréal Paris, 2. Clairol
- Searched Google, AI Overview "best hair colour": 1. Revlon
- Searched Google, AI Overview "hair colour brands": 1. Wella Professionals, 2. Redken, 3. Goldwell, 4. Garnier Nutrisse, 5. Schwarzkopf, 6. Clairol, 7. L'Oréal Paris, 8. Revlon, 9. Manic Panic

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand hair color brands in September 2026?

- In September 2026, Garnier Nutrisse lost share of searches among hair color brands in New Zealand, from 8.5% to 7.3%.
- Wella Professionals’ share of searches among hair color brands in New Zealand has gained ground for 3 months in a row, from 4.1% to 5% in September 2026.

## Month by month

| Month | Garnier Nutrisse estimated searches | Garnier Nutrisse Share of Search | Garnier Nutrisse rank | Wella Professionals estimated searches | Wella Professionals Share of Search | Wella Professionals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 6.6% | 6 | 760 | 4.9% | 7 |
| Nov 2025 | 810 | 5.1% | 7 | 860 | 5.4% | 6 |
| Dec 2025 | 910 | 5.9% | 6 | 620 | 4% | 7 |
| Jan 2026 | 1.1K | 7.1% | 5 | 620 | 4% | 8 |
| Feb 2026 | 1K | 7.8% | 5 | 620 | 4.6% | 8 |
| Mar 2026 | 1.2K | 7.8% | 5 | 830 | 5.2% | 7 |
| Apr 2026 | 1.3K | 7.9% | 6 | 860 | 5.3% | 7 |
| May 2026 | 2K | 11.6% | 4 | 890 | 5.2% | 8 |
| Jun 2026 | 1.8K | 10% | 5 | 730 | 4.1% | 8 |
| Jul 2026 | 1.6K | 8.4% | 5 | 860 | 4.4% | 8 |
| Aug 2026 | 1.6K | 8.5% | 5 | 860 | 4.7% | 8 |
| Sep 2026 | 1.3K | 7.3% | 5 | 890 | 5% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Garnier Nutrisse’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Garnier Nutrisse**: Measured on the search terms “brown garnier hair dye”, “garnier hair dye colors”, “garnier hair dye light brown”, “garnier hair dye permanent”, “garnier nutrisse”, “garnier nutrisse brown hair dye”, “garnier nutrisse hair color”, “garnier nutrisse ultra hair color” and “garnier olia”, summed into one figure.
- **Wella Professionals**: Measured on the search terms “wella” and “wella professionals”, summed into one figure.

- [Garnier Nutrisse profile](/demand/nz/brands/garnier-nutrisse)
- [Wella Professionals profile](/demand/nz/brands/wella-professionals)
- [All hair color brands in New Zealand](/demand/nz/categories/nz-hair-color-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Garnier Nutrisse or Wella Professionals more popular in search?

In September 2026, Garnier Nutrisse had more branded searches than Wella Professionals among hair color brands in New Zealand. Garnier Nutrisse had about 1,300 branded searches, while Wella Professionals had 890. Garnier Nutrisse made up 7.3% of all hair color brand searches we track, and Wella Professionals accounted for 5%.

## Cite this page

Brandwave. "Garnier Nutrisse vs Wella Professionals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/garnier-nutrisse-vs-wella-professionals

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garnier-nutrisse-vs-wella-professionals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.