--- title: "Garnier Nutrisse vs Schwarzkopf: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Garnier Nutrisse or Schwarzkopf? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/garnier-nutrisse-vs-schwarzkopf" publisher: "Brandwave" --- # Garnier Nutrisse vs Schwarzkopf: Which is more popular by branded search in New Zealand? Which is more popular in search, Garnier Nutrisse or Schwarzkopf? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garnier Nutrisse and Schwarzkopf - **Competitive set**: Hair colour brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Garnier Nutrisse Share of Search**: 13.6% - **Schwarzkopf Share of Search**: 17.5% ## Which is more popular in search, Garnier Nutrisse or Schwarzkopf? - In August 2026, Schwarzkopf had more branded searches than Garnier Nutrisse among hair colour brands in New Zealand. Schwarzkopf was estimated to have 2K branded searches compared to Garnier Nutrisse’s 1.6K, and held a 17.5% Share of Search versus Garnier Nutrisse’s 13.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Garnier Nutrisse took it in May 2026, Schwarzkopf took it in June 2026. - Across the 11 months ending August 2026, Garnier Nutrisse’s estimated Share of Search among hair colour brands in New Zealand moved from 11.4% to 13.6%, and its estimated monthly branded searches moved from 1K to 1.6K. - Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand moved from 18.5% to 17.5%, and its estimated monthly branded searches moved from 1.7K to 2K. ## How did search popularity change for New Zealand hair colour brands in August 2026? - In August 2026, Garnier Nutrisse gained estimated Share of Search among hair colour brands in New Zealand, from 12.7% to 13.6%. - Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026. ## Month by month | Month | Garnier Nutrisse estimated searches | Garnier Nutrisse Share of Search | Garnier Nutrisse rank | Schwarzkopf estimated searches | Schwarzkopf Share of Search | Schwarzkopf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 11.4% | 4 | 1.7K | 18.5% | 3 | | Nov 2025 | 810 | 9.1% | 4 | 1.6K | 18% | 3 | | Dec 2025 | 910 | 9.8% | 4 | 1.9K | 20.8% | 3 | | Jan 2026 | 1.1K | 11.5% | 4 | 1.9K | 19.8% | 3 | | Feb 2026 | 1K | 12.6% | 4 | 1.3K | 15.7% | 3 | | Mar 2026 | 1.2K | 13.5% | 4 | 1.5K | 16% | 3 | | Apr 2026 | 1.3K | 12.8% | 4 | 1.6K | 15.8% | 3 | | May 2026 | 2K | 18.3% | 3 | 1.9K | 17% | 4 | | Jun 2026 | 1.6K | 14.2% | 4 | 2K | 17.3% | 3 | | Jul 2026 | 1.6K | 12.7% | 4 | 2.2K | 17.3% | 3 | | Aug 2026 | 1.6K | 13.6% | 4 | 2K | 17.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Garnier Nutrisse’s and Schwarzkopf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garnier Nutrisse**: Measured on the search terms “brown garnier hair dye”, “garnier hair dye colors”, “garnier hair dye light brown”, “garnier hair dye permanent”, “garnier nutrisse”, “garnier nutrisse brown hair dye”, “garnier nutrisse hair color”, “garnier nutrisse ultra hair color” and “garnier olia”, summed into one figure. - **Schwarzkopf**: Measured on the search terms “hair dye schwarzkopf colors”, “red schwarzkopf hair dye”, “schwarzkopf brilliance hair dye”, “schwarzkopf hair color”, “schwarzkopf hair colour black”, “schwarzkopf hair dye”, “schwarzkopf keratin color hair dye”, “schwarzkopf live”, “schwarzkopf live colour”, “schwarzkopf live hair dye”, “schwarzkopf live silver toner” and “schwarzkopf semi permanent hair dye”, summed into one figure. - [Garnier Nutrisse profile](/demand/nz/brands/garnier-nutrisse) - [Schwarzkopf profile](/demand/nz/brands/schwarzkopf) - [All hair colour brands in New Zealand](/demand/nz/categories/nz-hair-colour-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Garnier Nutrisse or Schwarzkopf? In August 2026, Schwarzkopf had more branded searches than Garnier Nutrisse among hair colour brands in New Zealand. Schwarzkopf was estimated to have 2K branded searches compared to Garnier Nutrisse’s 1.6K, and held a 17.5% Share of Search versus Garnier Nutrisse’s 13.6%. ## Cite this page Brandwave. "Garnier Nutrisse vs Schwarzkopf: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/garnier-nutrisse-vs-schwarzkopf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garnier-nutrisse-vs-schwarzkopf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.