--- title: "Garmin vs Suunto: Which is searched more in New Zealand?" description: "Is Garmin or Suunto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dive computer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/garmin-vs-suunto" publisher: "Brandwave" --- # Garmin vs Suunto: Which is searched more in New Zealand? Is Garmin or Suunto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dive computer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garmin and Suunto - **Competitive set**: Dive computer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Garmin Share of Search**: 9% - **Suunto Share of Search**: 72% ## Is Garmin or Suunto more popular in search? - In September 2026, Suunto had more branded searches than Garmin among dive computer brands in New Zealand. Suunto had about 720 branded searches, while Garmin had 90. Suunto made up 72% of all dive computer brand searches we track, and Garmin accounted for 9%. - Suunto was ahead of Garmin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand moved from 12.5% to 9%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand moved from 64.3% to 72%, and its estimated monthly branded searches held steady at 720. ## Top dive computer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Suunto appeared in all five answers. Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Garmin was listed before Suunto in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shearwater | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Garmin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Suunto | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mares | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Scubapro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cressi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dive computer brands - Asked ChatGPT "Which dive computer brand should I buy in New Zealand?": 1. Shearwater, 2. Garmin, 3. Suunto - Asked ChatGPT "What are the best dive computer brands in New Zealand?": 1. Shearwater, 2. Garmin, 3. Suunto, 4. Mares - Asked ChatGPT "What's the best dive computer brand in New Zealand for recreational diving?": 1. Shearwater, 2. Garmin, 3. Suunto - Searched Google, AI Overview "best dive computer": 1. Shearwater, 2. Garmin, 3. Suunto, 4. Mares - Searched Google, AI Overview "dive computer for beginners": 1. Shearwater, 2. Suunto, 3. Mares Not named in any answer: Scubapro and Cressi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dive computer brands in September 2026? - In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%. - In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%. ## Month by month | Month | Garmin estimated searches | Garmin Share of Search | Garmin rank | Suunto estimated searches | Suunto Share of Search | Suunto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 12.5% | 2 | 720 | 64.3% | 1 | | Nov 2025 | 210 | 16.4% | 2 | 720 | 56.3% | 1 | | Dec 2025 | 210 | 17.6% | 2 | 590 | 49.6% | 1 | | Jan 2026 | 210 | 15.2% | 3 | 720 | 52.2% | 1 | | Feb 2026 | 140 | 14% | 2 | 590 | 59% | 1 | | Mar 2026 | 140 | 15.1% | 2 | 590 | 63.4% | 1 | | Apr 2026 | 140 | 15.1% | 2 | 590 | 63.4% | 1 | | May 2026 | 90 | 10% | 2 | 590 | 65.6% | 1 | | Jun 2026 | 110 | 11.7% | 2 | 590 | 62.8% | 1 | | Jul 2026 | 90 | 11.8% | 2 | 480 | 63.2% | 1 | | Aug 2026 | 110 | 11.7% | 2 | 590 | 62.8% | 1 | | Sep 2026 | 90 | 9% | 2 | 720 | 72% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Garmin’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garmin**: Measured on the search term “garmin descent”. - **Suunto**: Measured on the search term “suunto”. - [Garmin profile](/demand/nz/brands/garmin) - [Suunto profile](/demand/nz/brands/suunto) - [All dive computer brands in New Zealand](/demand/nz/categories/nz-dive-computer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Garmin or Suunto more popular in search? In September 2026, Suunto had more branded searches than Garmin among dive computer brands in New Zealand. Suunto had about 720 branded searches, while Garmin had 90. Suunto made up 72% of all dive computer brand searches we track, and Garmin accounted for 9%. ## Cite this page Brandwave. "Garmin vs Suunto: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/garmin-vs-suunto This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garmin-vs-suunto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.