--- title: "Garmin vs Samsung: Which is searched more in New Zealand?" description: "Is Garmin or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/garmin-vs-samsung" publisher: "Brandwave" --- # Garmin vs Samsung: Which is searched more in New Zealand? Is Garmin or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garmin and Samsung - **Competitive set**: Sleep tracker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Garmin Share of Search**: 41.6% - **Samsung Share of Search**: 1.1% ## Is Garmin or Samsung more popular in search? - In September 2026, Garmin had more branded searches than Samsung among sleep tracker brands in New Zealand. Garmin had about 14,800 branded searches, while Samsung had 390. Garmin made up 41.6% of all sleep tracker brand searches we track, and Samsung accounted for 1.1%. - Garmin was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Garmin’s share of searches among sleep tracker brands in New Zealand moved from 47.9% to 41.6%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Samsung’s share of searches among sleep tracker brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 390. ## Top sleep tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Garmin was listed before Samsung in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fitbit | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | WHOOP | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about sleep tracker brands - Asked ChatGPT "Which sleep tracker brand should I use in New Zealand?": 1. Garmin, 2. Fitbit - Asked ChatGPT "What are the best sleep tracker brands in New Zealand?": 1. Garmin, 2. Fitbit, 3. WHOOP - Asked ChatGPT "What's the best sleep tracker brand in New Zealand for better sleep?": 1. Fitbit, 2. Garmin - Searched Google, AI Overview "best sleep tracker": 1. WHOOP, 2. Samsung - Searched Google, AI Overview "sleep tracking ring": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sleep tracker brands in September 2026? - In September 2026, Garmin lost share of searches among sleep tracker brands in New Zealand, from 43.5% to 41.6%. ## Month by month | Month | Garmin estimated searches | Garmin Share of Search | Garmin rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 47.9% | 1 | 390 | 1.3% | 4 | | Nov 2025 | 18.1K | 47.7% | 1 | 480 | 1.3% | 4 | | Dec 2025 | 14.8K | 42.5% | 1 | 480 | 1.4% | 4 | | Jan 2026 | 14.8K | 41.2% | 1 | 390 | 1.1% | 4 | | Feb 2026 | 14.8K | 46.5% | 1 | 320 | 1% | 4 | | Mar 2026 | 14.8K | 50.4% | 1 | 390 | 1.3% | 4 | | Apr 2026 | 14.8K | 46.7% | 1 | 390 | 1.2% | 4 | | May 2026 | 14.8K | 43.6% | 1 | 320 | 0.94% | 4 | | Jun 2026 | 12.1K | 40.4% | 2 | 320 | 1.1% | 4 | | Jul 2026 | 12.1K | 41.3% | 1 | 390 | 1.3% | 4 | | Aug 2026 | 14.8K | 43.5% | 1 | 480 | 1.4% | 4 | | Sep 2026 | 14.8K | 41.6% | 1 | 390 | 1.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Garmin’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garmin**: Measured on the search term “garmin”. - **Samsung**: Measured on the search term “samsung odyssey”. - [Garmin profile](/demand/nz/brands/garmin) - [Samsung profile](/demand/nz/brands/samsung) - [All sleep tracker brands in New Zealand](/demand/nz/categories/nz-sleep-tracker-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Garmin or Samsung more popular in search? In September 2026, Garmin had more branded searches than Samsung among sleep tracker brands in New Zealand. Garmin had about 14,800 branded searches, while Samsung had 390. Garmin made up 41.6% of all sleep tracker brand searches we track, and Samsung accounted for 1.1%. ## Cite this page Brandwave. "Garmin vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/garmin-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garmin-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.