--- title: "Garmin vs Humminbird: Which is searched more in New Zealand?" description: "Is Garmin or Humminbird more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Depth finder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/garmin-vs-humminbird" publisher: "Brandwave" --- # Garmin vs Humminbird: Which is searched more in New Zealand? Is Garmin or Humminbird more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Depth finder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Garmin and Humminbird - **Competitive set**: Depth finder brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Garmin Share of Search**: 92% - **Humminbird Share of Search**: 0.62% ## Is Garmin or Humminbird more popular in search? - In September 2026, Garmin had more branded searches than Humminbird among depth finder brands in New Zealand. Garmin had about 14,800 branded searches, while Humminbird had 100. Garmin made up 92% of all depth finder brand searches we track, and Humminbird accounted for 0.62%. - Garmin was ahead of Humminbird in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Garmin’s share of searches among depth finder brands in New Zealand moved from 90.9% to 92%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Humminbird’s share of searches among depth finder brands in New Zealand moved from 0.86% to 0.62%, and its estimated monthly branded searches moved from 140 to 100. ## Top depth finder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Humminbird was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Garmin was listed before Humminbird in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lowrance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Humminbird | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Simrad | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Furuno | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about depth finder brands - Asked ChatGPT "Which depth finder brand should I buy in New Zealand?": 1. Garmin, 2. Lowrance, 3. Humminbird, 4. Furuno - Asked ChatGPT "What are the best depth finder brands in New Zealand?": 1. Garmin, 2. Lowrance, 3. Humminbird, 4. Simrad, 5. Furuno - Asked ChatGPT "What's the best depth finder brand in New Zealand for a boat?": 1. Garmin, 2. Lowrance, 3. Simrad - Searched Google, AI Overview "best depth finder": 1. Garmin, 2. Lowrance, 3. Humminbird - Searched Google, AI Overview "depth sounder brands": 1. Garmin, 2. Lowrance, 3. Simrad, 4. Furuno, 5. Humminbird Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand depth finder brands in September 2026? - In September 2026, Garmin gained share of searches among depth finder brands in New Zealand, from 91% to 92%. - In September 2026, Humminbird fell from 4th to 5th among depth finder brands in New Zealand. ## Month by month | Month | Garmin estimated searches | Garmin Share of Search | Garmin rank | Humminbird estimated searches | Humminbird Share of Search | Humminbird rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 90.9% | 1 | 140 | 0.86% | 4 | | Nov 2025 | 18.1K | 90.6% | 1 | 190 | 0.95% | 4 | | Dec 2025 | 14.8K | 88% | 1 | 160 | 0.95% | 4 | | Jan 2026 | 14.8K | 86.1% | 1 | 190 | 1.1% | 5 | | Feb 2026 | 14.8K | 90.6% | 1 | 150 | 0.92% | 4 | | Mar 2026 | 14.8K | 91.2% | 1 | 110 | 0.68% | 4 | | Apr 2026 | 14.8K | 93.3% | 1 | 70 | 0.44% | 5 | | May 2026 | 14.8K | 92.2% | 1 | 110 | 0.69% | 4 | | Jun 2026 | 12.1K | 90.6% | 1 | 70 | 0.52% | 5 | | Jul 2026 | 12.1K | 90% | 1 | 90 | 0.67% | 5 | | Aug 2026 | 14.8K | 91% | 1 | 140 | 0.86% | 4 | | Sep 2026 | 14.8K | 92% | 1 | 100 | 0.62% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Garmin’s and Humminbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Garmin**: Measured on the search term “garmin”. - **Humminbird**: Measured on the search terms “fischfinder humminbird” and “humminbird”, summed into one figure. - [Garmin profile](/demand/nz/brands/garmin) - [Humminbird profile](/demand/nz/brands/humminbird) - [All depth finder brands in New Zealand](/demand/nz/categories/nz-depth-finder-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Garmin or Humminbird more popular in search? In September 2026, Garmin had more branded searches than Humminbird among depth finder brands in New Zealand. Garmin had about 14,800 branded searches, while Humminbird had 100. Garmin made up 92% of all depth finder brand searches we track, and Humminbird accounted for 0.62%. ## Cite this page Brandwave. "Garmin vs Humminbird: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/garmin-vs-humminbird This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/garmin-vs-humminbird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.